Social Media and Digital Marketing

1. SOCIAL MEDIA
AND DIGITAL
MARKETING
BY: JAKE RUMP

2. There are the four E’s that are the framework for digital marketing.
1) Excitement, 2) Education, 3) Experience, and 4) Engagement

3. Exciting the customer is step one of the
four E’s. Exciting the customer you must
offer relevant information to the targeted
customer. Providing personalized offers
is one way to excite a customer about
your product or service.
Educating the customer is the second stop of
the four E’s. Educating the customer is a very
important step. When potential clients reach
your website or see an ad about your product
or service it is important to educate them
about the value of what you have to offer.
Reminding them of what you have to offer is
important to show the customer what they
already know.

4. The third step of the four E’s is
Experience. Giving the customer an
experience of your product or service
can be crucial in having them become
loyal to your brand. Offering free trials
or allowing a customer to experience
what you have to offer before you buy
it can help if the customer enjoys it.
The fourth and final step of the four E’s
is engagement. The first three steps set
the stage for the engagement process.
Engaging with your clients through
social media or blogging can either
hurt or help your business. If used
properly engaging can increase
revenue significantly and give your
brand more recognition due to a large
amount of consumers being active on
social media.

5. There are seven C’s to the online marketing
framework.
1) Core goals, 2) Context elements, 3) Content,
4) Community, 5) Communication, 6)
Commerce, and 7) Connection

6. The first of the
seven C’s is core
goals. Core goals
are the basis for
any marketing
strategy.
Generally a main
goal of a
company is to
have customers
interact with their
website.
The second of the
seven C’s is context
elements. Context
elements is the
websites design.
Design examples
include color and
font. Designs need
to be in line with
the target market.
The third of the seven
C’s is content. The
content is the
information provided
on the website.
Examples of content
are text, graphic,
video, and audio. It is
critical for content to
be relevant to gain
interest.

7. The fourth of the seven
C’s is community.
Companies use
community to interact
with clients. Interacting
with clients can gain
potential customers by
showing you are active on
social media, listening to
reviews, and looking for
ways to improve your
product/service.
The fifth of the seven C’s is
communication. Most
websites provide a way of
communication rather its
through live chat, telephone,
or email. Communication
can help with customer
interaction and engagement.

8. The sixth of the seven C’s
is commerce. Customers
have different types of
way they shop digitally
rather its on the website
or on an app. Giving
numerous ways for clients
to shop will increase
revenue.
The last of the seven C’s is
connection. Connection is
engagement and provides clients
with a call to action. A call to
action can be a client buying,
posting, reviewing, commenting,
or sharing.

9. There are five effects to the
wheel of social media
engagement.
1) Information, 2) Connected,
3) Network, 4) Dynamic, and 5)
Timeliness

10. The information effect is
the outcome of digital
marketing in which relevant
information is spread by
firms or individuals to other
members of their social
network.
The connected effect is an
outcome of social media
that satisfies humans need
to connect with other
people.
The network effect is the
outcome of social media
engagement in which every
time a firm or person posts
information, it is
transferred to the posters
vast connections across
social media.
The dynamic effect
describes the way in
which information is
exchanged to network
participants through back
and forth communication.
It also examines how
people flow in and out of
networked communities
as their interests change.
The timeliness effect
is concerned with
the firm being able
to engage with the
customer at the
right place and time.

11. App pricing models are the four
different types of apps that
generate revenue.
1) Ad-supported aps, 2) Freemium
apps, 3) Paid apps, and 4) Paid apps
with in app purchases.
Add supported apps
are free to download
but apps appear on
the screen.
Freemium apps are
free to download but
include in app
purchases to enhance
the game or app.
Paid apps charge the customer
up front in order to download
the app.
Paid apps with in app
purchases require the
consumer to pay initially
and offer the ability to
enhance the app through
an in app purchase.