1. Campaign Research
• Each poster uses the same colour pallete
• Each poster contains images of the same
background which teases the location of
the movie
• In the second and third poster the tagline is
repeated, allowing for continuity through
the campaign.
• The main characters name is used
repeatedly above the title this would
increase interest around the film with
certain fans of the actor.
• The background is kept the same in each
poster possibly alluding to the point that it
is the main scene of the film
