This campaign uses consistent branding across 3 movie posters. Each poster features a close-up of the lead actor against the same background. The tagline is repeated on the second and third posters to provide continuity. Additionally, the actor's name is prominently displayed to generate interest from their fans.

1. Campaign Research
• Each poster uses the same colour
pallete
• Each poster is a close up of the head
line star
• In the second and third poster the
tagline is repeated, allowing for
continuity through the campaign.
• The main characters name is used in the
billing block of each poster, this would
increase interest around the film with
certain fans of the actor.
• The background is kept the same in
each poster possibly alluding to the
point that it is the main scene of the
film