It is a field that focuses on advising businesses on how best to use information technology to meet their business objectives.

2.  It is a field that focuses on advising
businesses on how best to use information
technology to meet their business objectives.
 IT consultancies implement, deploy, and
administer IT systems on businesses' behalf.
 IT consulting industry can be viewed as a
three-tier system:
 Professional services firms
 Staffing firms
 Independent consultants

3. (In USD
Bn)
2004 2005 2006 2007 CAGR(200
4-07)
World GDP 58,051.1 61,300.0 64,242.4 67,711.5 4.3%
Worldwide IT
services
418 441 467 467 5.8%
As % of
World GDP
0.72% 0.72% 0.73% 0.73%
(Source: IMF, NASSCOM)
With an increase in adoption of technology by businesses and
individuals, spending on IT services (excluding BPO, hardware
and software) has outpaced the growth in World’s GDP in past.

4. (USD in Bn) Exports Domestic Total CAGR %
FY03 5.5 2.4 7.9
FY07 18.1 5.6 23.7 31.6%
FY11E 40 10 50 20.5%
Size of Indian IT services industry
(Source: NASSCOM, CRIS INFAC)
Ф The domestic IT market is at a nascent stage (compared with
the global IT industry), as most users in India are in the initial
stages of IT development. Hence, Indian IT service industry is
dependent on export for more than 3/4th of its total revenue.

5. Ф India is the most favored offshore location for IT Services (Source: - AT
Kearny Global Services Location Index 2007). The same is evident from the
increase in dominance of India in total offshorable IT services market.
Ф Dominance of India in offshore market is because of financial attractiveness
(i.e. cost competitiveness) as well as availability of abundant suitable talent
pool.
(Source: NASSCOM)

6.  Detailed information is included on
market size, measured by value and/or
volume.
 Five forces scorecards provide an
accessible yet in depth view of the
market’s competitive landscape.
 Market shares are covered by
manufacturer and/or brand.

7.  Product
 Price
 Place
 Promotion
 Physical Evidence
 Process
 People
The IT consulting and other services market is valued as the
revenues accrued from provision of information technology and
systems integration services, information technology consulting,
and information management services.
The 7 P’s which is covered under the marketing mix of IT
consulting services are:

8.  IT Strategy and Governance
 Architecture and Technology
 IT Process and Service Management
 Master Data Management
 Infrastructure Services
 Quality Assurance and Testing
 Performance Engineering Solutions
 Information Risk Management

9.  Pricing can be
done according to
the Onshore or
Offshore or both
proposals, the
consulting firms
may get.

10.  Considering the location from where service is
provided, the market can be classified into
‘Onshore’ services and ‘Off-shore’ services.
 Off-shore’ services are those services which
are outsourced outside the home country.
 Offshore locations leverage their strength in
availability of skilled talent at relatively lower
cost to provide cost effective services.

11.  Companies continue to
explore ways in which
the Internet can help
improve the efficiencies
and effectiveness of
their service and
product delivery.

12.  Helps in fulfilling the need of the technical
architecture for the organization’s system strategy.
 With a software development specialist advice can
be a real benefit for the activities of your company
and a business model that can help in improving
the system.
 In the past few years, Indian IT consulting
companies have equipped themselves to provide
high quality services for a variety of clients settled
all over the world.

13.  IT Services market can be segmented based on
execution responsibility into ‘Outsourced
services’ and ‘Captive Units’ (in-house).
 Independent service providers provide
‘Outsourced services’, undertaking delivery
responsibility for a price.

14.  Strategic IT Effectiveness (SITE) experts.
 Experienced professionals with bold, value-
creating approaches to IT.
 User Groups
 Discussion Forums
 Company Blogs
 Research Labs
 Customer Advocate Program

15.  Done by Strategy formulation.
 Working with the clients to formulate a corporate
business strategy following a 5-step method.
 5-step method
 Defining the goals
 Identifying the scope
 Formulating an aggressive strategy
 Keeping provisions for internal
arrangements, and
 Operations

16.  Website Designing
 Website Development
 Software Development
 Flash Scripting & Gaming
 Online Promotions
 Product Development
 IT Strategy Formulation
 Technology Support and Development
 Product Management
 Internet Marketing
 Technology Consulting
 Product Testing