Chase SWOT Analysis

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I want to thank Jake Aguas for helping my team create a SWOT analysis for Chase Bank. I have learned so much from that experience and it continues to impact the way I view the business world. Although our presentation was kept simple, there were many talking points for it. I am blessed to be surrounded by such a loving community at Biola University. Team members: Taylor Clark, Grace Kelly, Christina Jeeyune Lee, and Brandon Kim

Business

Christina Lee, Taylor Clark, Brandon Kim, Grace Kelly, and Jacob Derksen

● Fees
● Interest rates
● Branch network

● Expand branch network
● Match competitors’ interest rates on savings accounts
● Grow into business of student loans
Nighttime view of Chase Bank’s NYC flagship branch

Recommendations
● Continue expansion in all states
● Higher APY
● Loans to college-bound students
○ Financial coaching
○ Rate reduction based on merit
○ Buy student loan company

Key Terms
Accountability: the answering for one's actions and accepting the consequences
Compounding: the process in which an asset's earnings, from either capital gains or interest, are reinvested to generate additional
earnings over time
First-line management: the lowest level of management
Market share: portion of a market controlled by a company

Chase Bank. (2019). Chase. Retrieved from https://www.chase.com
Rosenberg, E. (2019). Chase Bank Review - Everything You Need To Know. Retrieved from https://www.thebalance.com/chase-bank-review-4582097
Annual Report 2018. (2018). Retrieved from Chase website:
www.jpmorganchase.com/corporate/investor-relations/document/annualreport-2018.pdf
Open our most popular savings account. (2019). Retrieved from https://www.chase.com/personal/savings
Cocheo, S. C. (n.d.). Chase Makes Bold Statement With Stunning New Flagship Branch. Retrieved from https://thefinancialbrand.com/84967/chase-bank-branch-
consultation-flagship-dimon/
Peter, B. (2019, September 16). Bank Market Share by Deposits and Assets. Retrieved from https://wallethub.com/edu/sa/bank-market-share-by-deposits/25587/
References

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Chase SWOT Analysis

1. Christina Lee, Taylor Clark, Brandon Kim, Grace Kelly, and Jacob Derksen

6. Jamie Dimon Chairman & CEO

7. STRENGTHS

9. WEAKNESSES

10. ● Fees ● Interest rates ● Branch network

11. OPPORTUNITIES

12. ● Expand branch network ● Match competitors’ interest rates on savings accounts ● Grow into business of student loans Nighttime view of Chase Bank’s NYC flagship branch

13.

14. THREATS

15.

16.

17. Recommendations ● Continue expansion in all states ● Higher APY ● Loans to college-bound students ○ Financial coaching ○ Rate reduction based on merit ○ Buy student loan company

18. Thank you!

19. Key Terms Accountability: the answering for one's actions and accepting the consequences Compounding: the process in which an asset's earnings, from either capital gains or interest, are reinvested to generate additional earnings over time First-line management: the lowest level of management Market share: portion of a market controlled by a company

20. Chase Bank. (2019). Chase. Retrieved from https://www.chase.com Rosenberg, E. (2019). Chase Bank Review - Everything You Need To Know. Retrieved from https://www.thebalance.com/chase-bank-review-4582097 Annual Report 2018. (2018). Retrieved from Chase website: www.jpmorganchase.com/corporate/investor-relations/document/annualreport-2018.pdf Open our most popular savings account. (2019). Retrieved from https://www.chase.com/personal/savings Cocheo, S. C. (n.d.). Chase Makes Bold Statement With Stunning New Flagship Branch. Retrieved from https://thefinancialbrand.com/84967/chase-bank-branch- consultation-flagship-dimon/ Peter, B. (2019, September 16). Bank Market Share by Deposits and Assets. Retrieved from https://wallethub.com/edu/sa/bank-market-share-by-deposits/25587/ References

Chase SWOT Analysis

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