The document outlines a SWOT analysis for Chase Bank, highlighting its strengths in fees and interest rates, weaknesses in its branch network, opportunities for expansion and serving college students, and threats from competitors. Recommendations include expanding branches nationwide, increasing interest rates for savings accounts, and exploring financial coaching for students. Key financial terms related to accountability and market share are also defined and referenced.

1. Christina Lee, Taylor Clark, Brandon Kim, Grace Kelly, and Jacob Derksen

6. Jamie Dimon
Chairman & CEO

7. STRENGTHS

9. WEAKNESSES

10. ● Fees
● Interest rates
● Branch network

11. OPPORTUNITIES

12. ● Expand branch network
● Match competitors’ interest rates on savings accounts
● Grow into business of student loans
Nighttime view of Chase Bank’s NYC flagship branch

14. THREATS

17. Recommendations
● Continue expansion in all states
● Higher APY
● Loans to college-bound students
○ Financial coaching
○ Rate reduction based on merit
○ Buy student loan company

18. Thank you!

19. Key Terms
Accountability: the answering for one's actions and accepting the consequences
Compounding: the process in which an asset's earnings, from either capital gains or interest, are reinvested to generate additional
earnings over time
First-line management: the lowest level of management
Market share: portion of a market controlled by a company

20. Chase Bank. (2019). Chase. Retrieved from https://www.chase.com
Rosenberg, E. (2019). Chase Bank Review - Everything You Need To Know. Retrieved from https://www.thebalance.com/chase-bank-review-4582097
Annual Report 2018. (2018). Retrieved from Chase website:
www.jpmorganchase.com/corporate/investor-relations/document/annualreport-2018.pdf
Open our most popular savings account. (2019). Retrieved from https://www.chase.com/personal/savings
Cocheo, S. C. (n.d.). Chase Makes Bold Statement With Stunning New Flagship Branch. Retrieved from https://thefinancialbrand.com/84967/chase-bank-branch-
consultation-flagship-dimon/
Peter, B. (2019, September 16). Bank Market Share by Deposits and Assets. Retrieved from https://wallethub.com/edu/sa/bank-market-share-by-deposits/25587/
References