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Buyer.alibaba.com




                by Jackie Chen
Alibaba Group - Data

 Total Overseas UV: 2.3million/day
 Registers: 22million member

 Overseas new registered member number: 29K/day
 Overseas log-in member number: 280K/day
 Overseas active buyers number: 56K/day
 Inquiry : 290K/day            Overseas member increase




Data: alibaba.com、alexa.com
Buyer from?

                                      5.2%
                                      9.1%


  Stable SEO program                  23.8%   PPC


                                              EDM


                                              SEO

  Alibaba.com members
                                      61.6%   Member




 Data: 2011 Alibaba Research Centre
Member come for what?



                                               19.8
            Personal                   28.0
            Purchasing


            Business                   20.2
            Purchasing                         50.9


            Market
            intelligence               41.4

            Other                              27.1

                                       10.4
                                                2.3
                                      Member   Buyer



 Data: 2011 Alibaba Research Centre
                                                       4
Buyer.alibaba.com

                                 Buyer
                               Channel




                                                               Alibaba
              Forum              Market
                                                               service
                               intelligence




  Hot Topic           Group                            Intro      Help center
                                              Report




   How to
                               Market info
   TRADE
                 EXPERT ZONE
Demo of Buyer Channel


        Buyer Channel
We Offer

  –   Article authorization
  –   Banner advertising       Back to your website
  –   Unique Webpage
  –   Partnership exhibition
Global



              Russia Chamber
Sedex


        SGS

                          CCPIT                  ISM
                                          KITA
                 Dubai Chamber
  SSGATE
                               DITP

                   India Chamber
                                                   Peru Chamber




                                      AustCham

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Buyer channel cooperation proposal draft

  • 1. Buyer.alibaba.com by Jackie Chen
  • 2. Alibaba Group - Data Total Overseas UV: 2.3million/day Registers: 22million member Overseas new registered member number: 29K/day Overseas log-in member number: 280K/day Overseas active buyers number: 56K/day Inquiry : 290K/day Overseas member increase Data: alibaba.com、alexa.com
  • 3. Buyer from? 5.2% 9.1% Stable SEO program 23.8% PPC EDM SEO Alibaba.com members 61.6% Member Data: 2011 Alibaba Research Centre
  • 4. Member come for what? 19.8 Personal 28.0 Purchasing Business 20.2 Purchasing 50.9 Market intelligence 41.4 Other 27.1 10.4 2.3 Member Buyer Data: 2011 Alibaba Research Centre 4
  • 5. Buyer.alibaba.com Buyer Channel Alibaba Forum Market service intelligence Hot Topic Group Intro Help center Report How to Market info TRADE EXPERT ZONE
  • 6. Demo of Buyer Channel Buyer Channel
  • 7. We Offer – Article authorization – Banner advertising Back to your website – Unique Webpage – Partnership exhibition
  • 8. Global Russia Chamber Sedex SGS CCPIT ISM KITA Dubai Chamber SSGATE DITP India Chamber Peru Chamber AustCham