Ecommerce and Digital Marketplaces - Planet of the Apps

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Ecommerce and Digital Marketplaces - Planet of the Apps

  1. 1. Ecommerce and Digital Marketplaces “Is there room in the future for more apps stores? “ Oct 5th 2011 Sal Visca Chief Technology Officer Elastic Path Software Planet of the Apps Royal Garden Hotel London, UK Oct 4-7, 2011
  2. 2. Agenda  Quick introduction to Elastic Path Software  B2C e-commerce  Evolving single-vendor digital ecommerce to multi-vendor AppStores and Marketplaces  AppStores and Digital Marketplaces  SummaryPlanet of the Apps, London, UK Oct 4-7th 2011
  3. 3. Elastic Path | Technology and Expertise for the Digital Content Ecosystem Elastic Path Software provides software and services to help the world’s most innovative digital companies transact and interact online Key Customer Verticals Software Media & Publishing Telecommunications Online Services • Consumer • Magazines • Handset Manufacturers • Subscription Content • Enterprise • Online Content • Operators / ISP’s • Digital Marketplace • Security • Entertainment • Cable Companies • Digital RetailersPlanet of the Apps, London, UK Oct 4-7th 2011
  4. 4. Elastic Commerce | Frictionless, Social, Everywhere Elastic Path’s vision is “Elastic Commerce” – ecommerce that turns new ideas into profitable systems, and is adaptable to diverse, dynamic needs Frictionless Social Everywhere • Transactions are • The primary source of • Products come from accomplished in the consumer information about anywhere context of life products is other consumers • Sellers come from anywhere • Buyers are presented with • Consumers drive how, • Transactions can occur more relevant offers when, and where they buy anywherePlanet of the Apps, London, UK Oct 4-7th 2011
  5. 5. General Online Store Shoppers Store Operator EcommercePlanet of the Apps, London, UK Oct 4-7th 2011
  6. 6. Marketplace Single-Vendor Shoppers Store Operator e-commerce Marketplace Multi-Vendor Store Operator … App Developers, Publishers (books, videos, music, games)Planet of the Apps, London, UK Oct 4-7th 2011
  7. 7. Marketplace : AppStore, SuperStore …. Online Vendor Channel Portal Market Place Approvals • Create marketplaces for 3rd party vendors • Sell add-on apps or services for your products • Create new online revenue streamsPlanet of the Apps, London, UK Oct 4-7th 2011
  8. 8. Profile Mgmt  Vendor registration Marketplace | Capabilities  Application process  Vendor profile  Manage users (accounts)  Vendor agreement  Payment types Order Mgmt  Outstanding orders  Completed orders Standard Community  Read product reviews Storefront  Comment on reviews Functionality  Knowledge base / forums  Search  Browse Store Vendor Product Mgmt  Faceted Navigation Front Portal  Product creation  Shopping Cart  Product information  Checkout  Payment Market  Pricing  Markets  Self Service Place  Offer opt in  Customer Reviews  Approval workflow (state)  etc  Remove / suspend products Reporting  Financial  Revenue Catalog Mgmt Marketplace  New product approvals Manager  Completed orders Vendor Portal Configuration  Vendor registration fields  Approvals process Vendor Mgmt  Branding & URL  Vendor approvals Reporting  Terms & conditions  Application feedback  Vendor performance  Permitted payment types  Review vendor profile  Commission payments  Commission rates  TaxesPlanet of the Apps, London, UK Oct 4-7th 2011
  9. 9. Digital Marketplaces  Application Stores (“AppStores”)  Software Stores  Online Music Stores  Online Video Stores  Online eBook Stores  Online Game Stores  (e) Commerce-as-a-ServicePlanet of the Apps, London, UK Oct 4-7th 2011
  10. 10. Application Store Single-Vendor Store Shoppers Operator e-commerce 5. Revenue (70-80%) 3. App approved 2. App and uploaded Reviewed Marketplace Multi-Vendor Store Operator App Store 1. New App … Submitted 4. Purchase App Developers, Publishers (books, videos, music, games) DeveloperPlanet of the Apps, London, UK Oct 4-7th 2011
  11. 11. Attracting Vendors  Lower barriers to entry to monetize your intellectual property  Marketplace takes care of:  Payments  Taxes  Billing  Marketing  Distribution  Store operation  Customer support toolsPlanet of the Apps, London, UK Oct 4-7th 2011
  12. 12. Applying Ecommerce Techniques  SEO  Wish lists  Loyalty programs  Gift cards  Better navigation and  Social commerce product discovery  Community ratings and  Subscriptions reviews  Promotions  Personalized  Bundles recommendation enginePlanet of the Apps, London, UK Oct 4-7th 2011
  13. 13. Ecommerce Solution for Digital Marketplace  Advanced ecommerce functionality modified for a Marketplace environment  Product discovery  Promotions  Bundles  Pricing  Approval process  Multiple ways to monetize Intellectual Property  Multiple communication channels between vendors, users, and operators  Vendors’ portal  Revenue remittance and reportingPlanet of the Apps, London, UK Oct 4-7th 2011
  14. 14. The Power of App StoresA free application downloaded with not-so-free subsequent transactions…
  15. 15. Summary  An ecommerce platform is the foundation of a Marketplace/AppStore  Digital single-vendor e-commerce stores can be expanded into AppStores  Marketplaces provide a venue for digital publishers (vendors) of all sizes to market and sell their digital wares  Vendors can benefit from the economies of scale and access to markets provided by digital marketplaces and commerce-as-a-service infrastructurePlanet of the Apps, London, UK Oct 4-7th 2011
  16. 16. QuestionsFor more on-demand digital commerce resourceswww.elasticpath.com/resourcesinfo@elasticpath.com1.800.942.5282 (toll-free in North America)www.elasticpath.com

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