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Marketing plan presentation
- 1. Coral Arroyo Youngsun Lee Jace Pardon Taidgh Simpson Mengyu Tian
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- 6. SWOT Strengths • Realistic chance of making the team • Qualified for 2012 Olympics • NCAA All-American & holds FSU & ACC records • International Competition Experience • Positive role model for young girls • Young and committed • 2-time champion at FSU Weaknesses • Possibly only has regional appeal • Risk of injury or not making • Risk of bad investment? Opportunities • Olympic Athlete representing FSU • Marketable in Tallahassee/FL • Popular topic in an Olympic year • Tax-deductible • Be invested in US Olympics Threats • Highly competitive • Only 6 females make team • Diving hold limited appeal • Katrina not a recognizable face
- 7. Geographic Tallahassee Regional- SE National Demographic FSU students Tallahassee residents FSU fans Women FSU Alumni Any age Any gender (slight emphasis on women) Behavioral Sports fans FSU fans People with school pride
- 8. College Students Katrina as “one of us” Her success reflects well on us Support fellow student in achieving dreams Professional alumni/ ex-athletes Help a fellow athlete Support a role model for young women Seminole Pride Seminole Community Support FSU and ex- FSU athlete She is “one of us” Support a role model for young woman representing Tallahassee
- 9. College Students Katrina as “one of us” Her success reflects well on us Support fellow college student in achieving dream College Students • Social media • Facebook, Twitter, Snapchat • Aimed at getting each student to donate $1 or to post a picture of themselves in swim gear • Raise awareness that this is related to swim/diving • Add a challenge aspect • Exploit students excitement for spring & wanting to show off their body • Aim for a viral explosion
- 10. College Students Katrina as “one of us” Her success reflects well on us Support fellow college student in achieving dream Professional Alumni/ ex-FSU Athletes • Social media • Facebook, Twitter, Snapchat • Reached through FSU Alumni groups on Facebook etc. • Look for social networking to extend to similar demographics • Aimed at getting each alum to donate at least $1 or to post a picture of themselves in swim gear • Expectation is that alumni will donate more than $1
- 11. College Students Katrina as “one of us” Her success reflects well on us Support fellow college student in achieving dream Seminole Community • Social media • Facebook, Twitter, Snapchat • Reached through Tallahassee-based groups on Facebook etc. • Look for sharing on social media to spread word • Aimed at getting each community members to donate at least $1 or to post a picture of themselves in swim gear to raise awareness for the fundraiser
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