Overview of Social Media usage of March of Dimes as well as American Cancer Society

1. March of Dimes
Aly Ruwe
Sara Fleming
Shelby Bily
Carina Glover

2. Overview Aly
• March of Dimes
• March for Babies
• Overview of website

3. March of Dimes-Rank
•Global Ranking
•US Ranking

4. Pageviews
• Bounce Rate
• Pageviews
• Time spent on the site

5. Breakdown
• Gender
• Education
• Location

6. Visitor Breakdown

7. How is the March of Dimes currently
using social media?
Sara

8. March of Dimes national Facebook page
currently has 495,487 likes.
18 posts in May
11 posts in June
3 posts (so far) in July
Sara

9. Operating under 3 Twitter Handles:
• @marchofdimes- Promotes overall mission of the
March of Dimes.
• @marchforbabies-Promotes fundraising efforts
and March for Babies events around the country.
• @modhealthtalk- Pregnancy and newborn health
information.
Sara

10. March of Dimes Pinterest page currently has
2,486 followers.
 Fundraising opportunities.
 Slogan from Prematurity campaign.
 Support for parents with NICU babies.
Sara

11. Videos categories include:
 March for Babies promos
 prematurity campaign promos
 education and health
Currently 8,112 YouTube subscribers
280 followers|13,310 views
March for Babies promos
Fundraising ideas for March
for Babies
Prematurity Campaign
Photos from events
Sara

12. Instagram:
American Cancer Society
• has just over 2900 followers
• not as active on instagram page with most recent
post being over 20 weeks ago
• page only has 14posts- -12 of the 14 posts are
related to the Nov 2013 campaign "The Great
American Smoekout"
• the campaign was encourage for smokers all
across the world to give up their smoking habits
Carina

13. Instagram:
American Cancer Society
Carina

14. Instagram:
March of Dimes
• 3500 followers
• the March of Dimes instagram regularly post, with a total of
298 posts as of 7/21/14
• Many of the Instagram posts are informational posts- For
example during National Infant Immunization week, April
26-May 3,March of Dimes posted that 4 million babies
benefit from March of Dimes research, vaccines, education,
and breakthroughs
• page also posts photos of celebrities who are support their
efforts often using #celebrationofbabies. Some of the
celebrities who've participated, donated, and supported
March of Dimes include Hilary Duff, Jennifer Lopez, Nick
Cannon, Reese Witherspoon and more
Carina

15. Instagram:
March of Dimes
Carina

16. Facebook:
American Cancer Society
• unlike on the Instagram page the American Cancer Society posts
regularly on Facebook
• just over 740 thousand followers
• the organization often posts information facts regarding cancer, many
posts are related to current seasons (for example the danger of tanning
and not using sun skin as the summer season approached)
• Other informational facts such as the drastic increase in women dying
from lung cancer
• The page shows support to all those who may be affected by cancer,
such as the patient (often posting encouraging messages and quotes),
the loved ones of those battling cancer (links to other sites offering
guidance on what to say to someone who has cancer), and a recognition
program for the healthcare providers who care for these patients around
the clock.
• the page provides a link of where to nominate a physician who has gone
above and beyond for their patients. The nominated physician will
receive the Lane Adams Quality of Life Award.
Carina

17. Facebook:
American Cancer Society
Carina

18. Facebook:
March of Dimes
• with over 495K followers March of Dimes often posts on its
Facebook page as well
• the page is very supportive and offers guidance and support
to all
• often mentions a blog for New Moms and a blog for women
hoping to get pregnant
On theses pages women can get advice from professionals,
one another, and offer support
• March of Dimes is often very vocal about its appreciation to
those who continuously support and donate to the cause
• The organization also stresses that everyone can get involved
with the cause despite their age. The March of Dimes has
created a Team Youth Award for young adults actively
fighting for life
Carina

19. Facebook:
March of Dimes
Carina

20. Twitter:
American Cancer Society
• This page has over 86.8 thousand followers
• A trend on this page is showing support and showing those battling
cancer that they are not alone
• on its Twitter page the American Cancer Society often posts
inspiring stories about cancer survivors using the hashtag
#SurvivorStrong
• In addition to survival stories and testimonials it also posts
inspiration quotes
• It also responds to followers who tweet the society thanking them
for their support
• As followers tweet their stories or the stories of loved one
American Cancer Society will often follow up with a personal
tweet, for example one tweet asked for followers to pray for a
cancer patient as she began day one of her chemotherapy
Carina

21. Twitter:
March of Dimes
• Very active Twitter page
• between July 1-20 there was 28 posts
• often promoting followers to nominate anyone
deserving of the Team Youth Award
• Promotes how to get involved with
#worldprematurityday by directing followers to another
LinkedIn Corporation
• Followers who tweet @MarchofDimes are likely to get
repost if showing support to the organization or posting
how March of Dimes has helped their family
• frequent use of hashtags such as #NewMomsNeed and
#DidYouKnow in tweets
Carina

22. How to Improve Social Media Use
by March of Dimes
Shelby

23. March of Dimes’ Website
• Move links to Facebook, Twitter, YouTube, and
Pinterest near the top of the page
– Add link to Instagram
• Remove text from the images so these terms will be
used for better SEO
Shelby

24. March of Dimes’ Facebook and Twitter
• Accounts need to be Facebook and Twitter “verified”
• Use a higher resolution image for the logo
• Engage users on Facebook and Twitter
– “March Monday”- users can ask questions that will be
answered by a March of Dimes’ representative
• Create a hashtag that can be used regularly by March
of Dimes and followers
Shelby

25. March of Dimes’ Pinterest and
YouTube
• Pin more on Pinterest
• Pin links or stories that link back to March of Dimes’
website
• Post more videos throughout the year on YouTube
– Success stories
– Informational videos
• Update some of the older videos, some of them may
be out of date
Shelby

26. March of Dimes’ Instagram
• Post new photos instead of recycling them
• “Follow” the March of Dimes local chapters
Shelby

27. March of Dimes’ App
• Make the app easier to use
• Give the app other functionalities besides tracking
donations
• Link back to Facebook or Twitter to share how
much a team has donated or recruit team members
Shelby