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WAFIC Social Media Presentation


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In the past 12 months there has been substantial growth in
the social media, beyond keeping up with friends. With a
carefully laid out plan, you can develop a tribe of followers.
Your plan must include a blog, Facebook, Twitter and then
the variety of sites that will help direct your customers to
your information. Social media marketing is low cost and
highly visible, so come along to this session and see how
you can launch your social media campaign to make sales
and keep members!

Published in: Business

WAFIC Social Media Presentation

  1. 1. Social Media: Friend or Foe For Your & Your Business
  2. 2. <ul><li>Thanks to the variety of sources of information on-line for this presentation. </li></ul><ul><li>Special thanks to: </li></ul><ul><li>Sue Anstiss at Promote PR in the UK - </li></ul><ul><li>Rasmus E. Ingerslev at Wexer Health Club – </li></ul>
  3. 3. 1752 First newspaper published 1970 Computers 2010 & beyond? 1930’s TV 1916 Radio
  4. 4. The old communication model to customers was a monologue that we shouted to them.
  5. 5. The average person is exposed to over 3000 advertising messages per day.
  6. 6. The new communication model that customers want is a dialogue (& no shouting!).
  7. 7. <ul><li>So what about you </li></ul><ul><li>Where do you stand on social media </li></ul><ul><li>What presence do you have now </li></ul><ul><li>What questions do you have </li></ul>
  8. 8. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
  9. 9. Because visiting social media sites is now the 4 th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
  10. 10. <ul><li>And in Australia we know this . . . </li></ul><ul><li>75% of people haven’t used Yellow Pages in the last 12 months </li></ul><ul><li>80% of consumers do their research on-line </li></ul><ul><li>Only 58% of SME’s have a website </li></ul><ul><li><5% have used search engine marketing </li></ul><ul><li><40% use websites to sell </li></ul><ul><li>85% of Australian Households are internet-enabled </li></ul><ul><li>95% of SME's have internet access </li></ul><ul><li>91% of Australians own a mobile phone – 25% have access to the internet </li></ul>
  11. 11. And in Australia we know this . . . 1. - 10.7 million Google visitors in June 2. Facebook 3. Google 4. Youtube 5. Yahoo 6. Windows Live 7. 8. Wikipedia 9. Ninemsn 10. 11. 12. Twitter
  12. 12. <ul><li>And in Australia we know this . . . </li></ul><ul><li>1. 7% of ALL Australians visited a social network in June </li></ul><ul><ul><li>6.6 million Facebook Users over the age of 18 </li></ul></ul><ul><ul><li>5.5 check their Facebook status every day </li></ul></ul><ul><ul><li>800,000 Twitter Users in June </li></ul></ul><ul><ul><li>750,000 LinkedIn Users </li></ul></ul>
  13. 13. Where do you start?
  14. 27. Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
  15. 28. Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
  16. 29. In Summary . . . 1. Research the complete social media forum 2. Listen to what is being said 3. Where will you participate and where are your competitors participating 4. Goal – what is your objective/strategies for being in this space? 5. How will you measure your success 6. Join the conversation by giving back, sharing and leading 7. Measure your success
  17. 38. Justin Tamsett B.Ed (Phys & Health Education) &quot;What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.&quot; Pericles