Social Media for Grown-Ups #SBO2010

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This is my 90 minute presentation on social media and small business social engagement that I presented on Wednesday 30th June 2010 at the SmallBizOnline 2010 event at Treetops Resort, Avoca Beach.

You can also see the live-blogging of the event on Twitter by searching for #SBO2010

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  • Good day. It’s my pleasure meeting you, and that you enjoying your day? Can you allowed me to introduce my self to you. My name is Kine Gaye . I will like to get acquainted with you. please I'll be glad if you write to me or send your email address direct at my private email address (kinegaye00@hotmail.com) because i have some important thing i will like to discuss with you privately. Hope to hear from you soon. Kine.
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Social Media for Grown-Ups #SBO2010

  1. 1. SMALLBIZONLINE 2010<br />Treetops Resort, Avoca Beach<br />Wednesday 30th June 2010<br />Twitter: #SBO2010<br />
  2. 2. How has online marketing changed how you run your small business?<br />
  3. 3. How WILL online marketing change how you run your small business in 2011?<br />
  4. 4. Are you interested in social media marketing? <br />
  5. 5. If not, why not?<br />
  6. 6. Australians LOVE social networking.<br />
  7. 7. Australians LOVE social networking.<br />
  8. 8. Australians LOVE social networking.<br />
  9. 9. Australians LOVE social networking.<br />
  10. 10. Australians LOVE social networking.<br />
  11. 11. Australians LOVE social networking.<br />
  12. 12. Australians LOVE social networking.<br />
  13. 13. 1 out of 2 Aussies use social media on a regular basis<br />
  14. 14. On average, Aussies are members of 2 social networking platforms<br />
  15. 15. On average, Aussies are members of 2 social networking platforms<br />
  16. 16. On average, Aussies are members of 2 social networking platforms<br />
  17. 17. On average, Aussies are members of 2 social networking platforms<br />
  18. 18. On average, Aussies are members of 2 social networking platforms<br />
  19. 19. On average, Aussies are members of 2 social networking platforms<br />
  20. 20. On average, Aussies are members of 2 social networking platforms<br />
  21. 21. On average, Aussies are members of 2 social networking platforms<br />
  22. 22. On average, Aussies are members of 2 social networking platforms<br />
  23. 23. On average, Aussies are members of 2 social networking platforms<br />
  24. 24. On average, Aussies are members of 2 social networking platforms<br />
  25. 25. In fact, 2/3 of the world’s internet population use social networks on a regular basis.<br />
  26. 26.
  27. 27.
  28. 28. 51% of 21 year olds have created their own web content before.<br />More than 70% of 4 year olds use a computer. <br />
  29. 29.
  30. 30. Still interested in traditional media advertising?<br />
  31. 31. Only 18% of TV ads generate a POSITIVE return on investment.<br />24 of the 25 largest newspapers in the world are experiencing record declines in circulation.<br />
  32. 32. Only 14% of us trust ads, but 76% of us trust customer referrals.<br />Social media is word of mouth on steroids!<br />
  33. 33. Today, think about which online marketing platform best suits your target market, your business and most importantly, you!<br />
  34. 34.
  35. 35. Is it Facebook?<br />
  36. 36. Is it Facebook?<br />The most popular social networking platform in Australia.<br />More than 400 million users worldwide. Works in 75 languages.<br />
  37. 37. Is it Facebook?<br />Has 2 billion photos uploaded each month and 20 million users connect with Facebook Pages each day.<br />
  38. 38. Is it Facebook?<br />9.2 million users in Australia alone – that’s almost half of us!<br />It now accounts for 29% of all time spent online by Australians.<br />
  39. 39. Is it Facebook?<br />Membership has more than doubled in the last 12 months.<br />We have 172 friends on average on Facebook and 60% of us return DAILY.<br />
  40. 40. Is it Facebook?<br />The fastest growing demographic on Facebook is 55 to 65 year old females.<br />
  41. 41. Is it Facebook?<br />The second fastest?<br />
  42. 42. Is it Facebook?<br />The second fastest?<br />45 to 55 year old males.<br />
  43. 43. Is it Facebook?<br />If Facebook was a country, it would be the 3rd most populated on Earth – ahead of the USA.<br />
  44. 44.
  45. 45. Is it Twitter?<br />
  46. 46. Is it Twitter?<br />Twitter grew by 1150% in the last 12 months.<br />
  47. 47. Is it Twitter?<br />80% of Twitter usage is on mobile devices which means when someone has a bad customer experience, they can tell everyone – right there, right then.<br />
  48. 48.
  49. 49. Is it Linkedin?<br />
  50. 50. Is it Linkedin?<br />Linkedin is social media for grown-ups.<br />There are around 1 million Australians on Linkedin.<br />
  51. 51. Is it Linkedin?<br />80% of companies use Linkedin for recruitment of new employees.<br />
  52. 52. Is it Linkedin?<br />The average age on Linkedin is 41, 80% have tertiary education and the average household income is $110,000.<br />
  53. 53.
  54. 54. Is it FourSquare?<br />
  55. 55. Is it FourSquare?<br />Location-based social networking platform.<br />Newcomer: <br />Only 1.2 million users<br />
  56. 56. Is it FourSquare?<br />Check-ins, Mayors…<br />Really nerdy but is it right for your business?<br />
  57. 57. But the real success of content sharing, and the platform you should SERIOUSLY consider using:<br />
  58. 58.
  59. 59. Is it YouTube?<br />
  60. 60. Is it YouTube?<br />YouTube is the second largest search engine after Google.<br />
  61. 61. Is it YouTube?<br />13 hours of video is uploaded every minute.<br />To watch every YouTube video would take just over 500 years.<br />
  62. 62. Is it YouTube?<br />1 Billion videos are watched on YouTube every day.<br />That’s 1,000,000,000...<br />
  63. 63.
  64. 64. The 5 Rules of <br />Social Media Marketing<br />
  65. 65. The 5 Rules of <br />Social Media Marketing<br />Listen<br />
  66. 66. The 5 Rules of <br />Social Media Marketing<br />Listen<br />Integrate<br />
  67. 67. The 5 Rules of <br />Social Media Marketing<br />Listen<br />Integrate<br />Engage<br />
  68. 68. The 5 Rules of <br />Social Media Marketing<br />Listen<br />Integrate<br />Engage<br />Promote<br />
  69. 69. The 5 Rules of <br />Social Media Marketing<br />Listen<br />Integrate<br />Engage<br />Promote<br />Measure<br />
  70. 70.
  71. 71. Listen<br />
  72. 72. Listen<br />Listening should always come 1st.<br />Listening tools.<br />
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78. Twitter Advanced Search<br />
  79. 79. Twitter Advanced Search<br />You can search:<br />Words<br />Phrases<br />Geographic Location<br />Dates<br />Even Attitudes<br />
  80. 80.
  81. 81.
  82. 82. Integrate<br />
  83. 83. Integrate<br />Make social media part of your overall marketing strategy.<br />
  84. 84. Integrate<br />Social media contacts on your business cards.<br />One consistent message.<br />
  85. 85.
  86. 86. 92% of people surveyed said they trusted an account with someone’s face on it, regardless of the content they were promoting, compared to an account with either a logo or generic photo. <br />
  87. 87.
  88. 88. Engage<br />
  89. 89. Engage<br />Engage with people on a personal level as well as on a commercial level.<br />
  90. 90.
  91. 91. Engage<br />Social media without engagement is a complete waste of time.<br />
  92. 92.
  93. 93.
  94. 94. Promote<br />
  95. 95. Promote<br />Don’t over-do it.<br />Social media  your blog<br />
  96. 96. Promote<br />Facebook Page<br />Facebook Ads <br />
  97. 97.
  98. 98.
  99. 99.
  100. 100.
  101. 101.
  102. 102.
  103. 103.
  104. 104. Facebook Ads<br />
  105. 105.
  106. 106. Facebook Ads<br />Honeymoons<br />
  107. 107. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />
  108. 108. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />Women 4,800,000<br />
  109. 109. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />Women 4,800,000<br />Engaged 189,540<br />
  110. 110. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />Women 4,800,000<br />Engaged 189,540<br />N.S.W. 55,380<br />
  111. 111. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />Women 4,800,000<br />Engaged 189,540<br />N.S.W. 55,380<br />30-40 years 12,180<br />
  112. 112. Facebook Ads<br />Honeymoons<br />Australia 9,200,000<br />Women 4,800,000<br />Engaged 189,540<br />N.S.W. 55,380<br />30-40 years 12,180<br />“travel” 620<br />
  113. 113. Facebook Ads<br />Honeymoons<br />Estimated reach = 620<br />
  114. 114. Facebook Ads<br />Honeymoons<br />Estimated reach = 620<br />Budget = $50 per day<br />
  115. 115. Facebook Ads<br />Honeymoons<br />Estimated reach = 620<br />Budget = $50 per day<br />Sales = $16,240<br />
  116. 116. Facebook Ads<br />Honeymoons<br />Estimated reach = 620<br />Budget = $50 per day<br />Sales = $16,240<br />Ad Spend = $27<br />
  117. 117.
  118. 118. Facebook Ads<br />Skin Care<br />
  119. 119. Facebook Ads<br />Skin Care<br />Australia 9,200,000<br />
  120. 120. Facebook Ads<br />Skin Care<br />Australia 9,200,000<br />Males 4,098,720<br />
  121. 121. Facebook Ads<br />Skin Care<br />Australia 9,200,000<br />Males 4,098,720<br />Single 988,000<br />
  122. 122. Facebook Ads<br />Skin Care<br />Australia 9,200,000<br />Males 4,098,720<br />Single 988,000<br />13-20 years 287,800<br />
  123. 123. Facebook Ads<br />Skin Care<br />Australia 9,200,000<br />Males 4,098,720<br />Single 988,000<br />13-20 years 287,800<br />Birthdays 200<br />
  124. 124.
  125. 125. Facebook Ads<br />Australia 9,200,000<br />
  126. 126. Facebook Ads<br />Australia 9,200,000<br />Women 5,100,000<br />
  127. 127. Facebook Ads<br />Australia 9,200,000<br />Women 5,100,000<br />Men 4,100,000<br />
  128. 128. Facebook Ads<br />Australia 9,200,000<br />
  129. 129. Facebook Ads<br />Australia 9,200,000<br />N.S.W. 2,582,320<br />
  130. 130. Facebook Ads<br />Australia 9,200,000<br />
  131. 131. Facebook Ads<br />Australia 9,200,000<br />Single 1,852,460<br />
  132. 132. Facebook Ads<br />Australia 9,200,000<br />Single 1,852,460<br />Relationship 1,576,340<br />
  133. 133. Facebook Ads<br />Australia 9,200,000<br />Single 1,852,460<br />Relationship 1,576,340<br />Engaged 324,240<br />
  134. 134. Facebook Ads<br />Australia 9,200,000<br />Single 1,852,460<br />Relationship 1,576,340<br />Engaged 324,240<br />Married 1,862,880<br />
  135. 135. Facebook Ads<br />Australia 9,200,000<br />
  136. 136. Facebook Ads<br />Australia 9,200,000<br />High School 269,240<br />
  137. 137. Facebook Ads<br />Australia 9,200,000<br />High School 269,240<br />University 140,260<br />
  138. 138. Facebook Ads<br />Australia 9,200,000<br />High School 269,240<br />University 140,260<br />Uni Graduate 1,215,780<br />
  139. 139. Facebook Ads<br />Australia 9,200,000<br />High School 269,240<br />University 140,260<br />Uni Graduate 1,215,780<br />Newcastle Uni 28,140<br />
  140. 140. Facebook Ads<br />Facebook Ads<br />Australia 9,200,000<br />
  141. 141. Facebook Ads<br />Facebook Ads<br />Australia 9,200,000<br />Telstra 10,500<br />
  142. 142. Promote<br />
  143. 143. Promote<br />YouTube <br />Viral Competition<br />
  144. 144. Promote<br />79.1% of internet <br />users in Australia <br />view online video.<br />
  145. 145. Promote<br />YouTube receives 6.17 million monthly Australian visitors.<br />
  146. 146.
  147. 147. Measure<br />
  148. 148. Measure<br />The single most important rule.<br />
  149. 149. Measure<br />Not gonna measure it? <br />Don’t bother doing it!<br />
  150. 150. Do something now!<br />
  151. 151. Do something now!<br />Time taken to reach 50 million users:<br />
  152. 152. Do something now!<br />Time taken to reach 50 million users:<br />Radio 38 years<br />
  153. 153. Do something now!<br />Time taken to reach 50 million users:<br />Radio 38 years<br />Television 13 years<br />
  154. 154. Do something now!<br />Time taken to reach 50 million users:<br />Radio 38 years<br />Television 13 years<br />Internet 4 years<br />
  155. 155. Do something now!<br />Time taken to reach 50 million users:<br />Radio 38 years<br />Television 13 years<br />Internet 4 years<br />iPod 3 years<br />
  156. 156. Facebook reached <br />100 million users in <br />less than 9 months!<br />
  157. 157.
  158. 158. The Million Dollar Tip?<br />
  159. 159.
  160. 160. The Million Dollar Tip?<br />Think Mobile.<br />
  161. 161. The Million Dollar Tip?<br />Think Mobile.<br />96% of Australians have a mobile phone.<br />28% have two <br />mobile phones.<br />
  162. 162. The Million Dollar Tip?<br />Think Mobile.<br />There are more SMS’s<br />sent every day then <br />there are people <br />living on the planet.<br />
  163. 163. The Million Dollar Tip?<br />Think Mobile.<br />A third of all Australians now check their emails on their mobile phone.<br />
  164. 164. The Million Dollar Tip?<br />Think Mobile.<br />Australians accessing social media sites on their mobile phone <br />grew 32% in the <br />last 12 months.<br />

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