If you want to grow your business then you need to understand your consumer. The better you understand them the more memberships or personal training you will sell.
3. Check out www.ActiveMgmt.com.au to become an
Active Management Member for the
latest consumer trends information valued at over
$6K for jus 249 bucks!
4. Contact JT (jt@activemgmt.com.au) if you would be interested in
joining the Industry Leaders Roundtable.
We have a Club Owners Industry Leaders Roundtable and
3 PT Roundtables: PT ILR, NSW PT ILR and Victorian PT ILR.
5. Justin Tamsett
B.Ed (Phys & Health Education)
Feel free to contact JT: jt@activemgmt.com.au or +612 9484 5501
Follow JT on Twitter: @JTActiveMgmt
To read JT’s blog: www.justintamsett.com
Become an Active Management Fan on Facebook: www.facebook.com/activemanagement
And for more information on Active Management: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles
Editor's Notes
Everywhere in the world the fitness industry is the most competitive it has EVER been. There are more suppliers of the product of fitness in the history of the world.
Consequently, if you want to attract new members or retain current ones you need to no longer meet the expectations of your members, no that is expected! You need to exceed and indeed delight your members.
So lets start with this question: what does your customer look like?
Do you know the answer? Can you full describe your customer? I’m guessing that many of you have an internal voice saying “Yes! Of course!”
However, do you REALLY know everything about about your member?