Lessons fromStart-Up VilleBy Marcus SegalMarch 19th 2012
2   CONFIDENTIAL I FOR INTERNAL USE ONLY.5
Zynga Fun Facts•FarmVille has 29   million farmers, compared to 2 million real-life farmers in the U.S.•During 2011, more ...
zynga          240 million monthly active players            54 million daily active players        450 million social int...
locations
Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great  Teams• Other Important Things to Consider
Raising Money• Do I have a great idea?• Should I raise money from Friends and  Family?• How much should you raise?• What a...
Some Sobering Stats• The average VC funds 6 out of every  1,000 business plans received each year• Around 60% of funded hi...
Do you still want to do it?
Blood, Sweat and Tears (of Joy)There are benefits a family gets from a parent who is anentrepreneur other than the wealth ...
Back to Raising Money• Do I have a great idea?• Should I raise money from Friends and  Family?  – How much should you rais...
VC’s – What You Need to Know• Desperation is an ugly cologne• He or She just “Might not be that into you”• It’s worth the ...
Inside the Mind of One of MyFavorite VC’s:“So many of the business plans that I see (andoften don’t read) have endless vag...
Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great  Teams• Other Important Things to Consider
Hiring Great People• Swiss Army Knives and Scalpels• Have senior leaders participate in the  interview process• Avoid Titl...
Maslow and Transformative Leadership
Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great  Teams• Other Important Things to Consider
What Else Should We TalkAbout?• Office Space and what to outsource• When Should I Launch?• Time Management
Time ManagementForget “Either/OR”
Resources• Books & Magazines  – “Getting to Plan B” by Randy Kommissar  – “Do More Faster” by Brad Feld  – “Peak” by Chip ...
Thank You• Follow me on twitter @marcussegal
Marcus Segal ZYNGA
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Marcus Segal ZYNGA

  1. 1. Lessons fromStart-Up VilleBy Marcus SegalMarch 19th 2012
  2. 2. 2 CONFIDENTIAL I FOR INTERNAL USE ONLY.5
  3. 3. Zynga Fun Facts•FarmVille has 29 million farmers, compared to 2 million real-life farmers in the U.S.•During 2011, more than 125 million apple trees were planted, 13 billionstrawberries plants tended, and 230 million foals born in FarmVille.•More than 1.3 million virtual businesses, 3.1 million houses, 8.6 million sidewalks and 1.7 million community buildings are built in CityVille each day.•Words With Friends currently processes approximately 1,300 moves per second.•More than 800,000 people are playing Zynga Poker at any given moment•Zynga.org has raised over $10M USD for disaster relief, educational programs and environmental causes
  4. 4. zynga 240 million monthly active players 54 million daily active players 450 million social interactions per day
  5. 5. locations
  6. 6. Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great Teams• Other Important Things to Consider
  7. 7. Raising Money• Do I have a great idea?• Should I raise money from Friends and Family?• How much should you raise?• What about Angel networks?• Why won’t the VC call me back?
  8. 8. Some Sobering Stats• The average VC funds 6 out of every 1,000 business plans received each year• Around 60% of funded high-tech start-ups go bankrupt• Around 30% get acquired by other companies or never “hit it big”• Less than 10% go public
  9. 9. Do you still want to do it?
  10. 10. Blood, Sweat and Tears (of Joy)There are benefits a family gets from a parent who is anentrepreneur other than the wealth that he or she may beaccumulating.They also get a role model. A parent who is doing whatthey love, who is creating value, employingpeople, making a difference in the world. All of that isvery good.But it is only good if you make the time to have ameaningful relationship with your spouse and your kids.Fred Wilson, Union Square Ventures
  11. 11. Back to Raising Money• Do I have a great idea?• Should I raise money from Friends and Family? – How much should you raise? – What about Angel networks?• Why won’t the VC call me back?
  12. 12. VC’s – What You Need to Know• Desperation is an ugly cologne• He or She just “Might not be that into you”• It’s worth the wait for the right VC
  13. 13. Inside the Mind of One of MyFavorite VC’s:“So many of the business plans that I see (andoften don’t read) have endless vague generalitiesand extremely optimistic assertions about what thecompany will accomplish. Keep it short, simple,and direct. Don’t be afraid to have a big vision, butmake sure it’s a clear one.”Brad Feld, The Foundry Group
  14. 14. Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great Teams• Other Important Things to Consider
  15. 15. Hiring Great People• Swiss Army Knives and Scalpels• Have senior leaders participate in the interview process• Avoid Title Inflation• Be Transparent in the interview process
  16. 16. Maslow and Transformative Leadership
  17. 17. Let’s Get Down to Basics• Raising Money• Hiring Great People & Building Great Teams• Other Important Things to Consider
  18. 18. What Else Should We TalkAbout?• Office Space and what to outsource• When Should I Launch?• Time Management
  19. 19. Time ManagementForget “Either/OR”
  20. 20. Resources• Books & Magazines – “Getting to Plan B” by Randy Kommissar – “Do More Faster” by Brad Feld – “Peak” by Chip Conley – “High Tech Start-Up” by Brad Neshiem – “Delivering Happiness” by Tony Hsieh – “The No Asshole Rule” by Robert Sutton
  21. 21. Thank You• Follow me on twitter @marcussegal

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