Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Insights for Sustainability 
Conversations and Co-Creation 
for Sustainable Living
Welcome 
We at J. Ottman Consulting launched 
WeHateToWaste in January 2013 as 
a new source of value for our clients. 
Ou...
Road Map 
n A Little Background on J. Ottman Consulting 
n Introducing WeHateToWaste — A New Source 
of Value and An Opp...
Pioneers in green marketing 
and eco-innovation since 
1989 
Clients: 
Fortune 500 clients (3M, J&J) 
US EPA Energy Star 
...
J. Ottman Consulting’s Clients
Jacquie Ottman 
Pioneering green 
marketing consultant 
Thought leader on 
sustainable strategy 
Author of 5 books 
She li...
In her spare time, ‘Junky’ Jacquie finds 
treasures in the trash
Her latest find now put to 
good use!
We’re looking out onto the horizon….
9.5 Billion People by 2050 
+ 3 billion middle class consumers by 2030
Meanwhile, billions need help living less wastefully 
Now.
Questions We’re Asking…
What will it take to get all consumers 
to live less wastefully?
What does a leaner ‘no-waste’ lifestyle 
that consumers would actually like to live 
look like?
What is the next cloth shopping bag? 
..refillable water bottle? 
..reusable coffee mug?
Where will the inspiration 
come from?
So we created WeHateToWaste… 
…to facilitate conversations among passionate 
people about how they live.
WeHateToWaste.com is the ‘home base’ for 95+ 
simultaneous conversations about living leaner. 
Click HERE to 
view the sit...
Influentials in industry, government, and other 
organizations are joining in. 
Hunter-Moyes, The Tiffin Project 
Dana Gun...
They are talking about… 
Brands 
Favorite brands like Lush, 
Patagonia, Method and Bricor.
They are talking about… 
Empowerment 
New initiatives, new products and 
grassroots programs.
They are talking about… 
Culture 
Waste practices inspired 
by global cultures.
They are talking about… 
Influence 
Strategies for influencing others.
A picture of an attractive no-waste lifestyle 
is emerging
7 facets of a no-waste lifestyle 
Reduce, Reuse, Refill ! 
! 
! 
Repair and Repurpose! 
! 
! 
Share Rather Than Own! 
! 
!...
To date, we’ve attracted 55,358 waste haters in 
117 countries – and growing. 
30000 
25000 
20000 
15000 
10000 
5000 
0 ...
Our conversations are shared with thousands more 
on social media 
@earthboundfarm 
@Food_Tank 
@dh_lovelife 
@Unilever 
@...
How we can help you tap 
into our community
We can help you develop 
insights for your own 
sustainability challenges.
We can poll our ‘waste 
haters’ on waste practices 
and solutions of interest 
to your business or 
organization.
We can study a specific 
waste topic in depth. 
Highlights of ‘Restaurant Food Waste: Insights and Opportunities’ 
¨ Iden...
We can tap into our 
community for crowd-sourcing 
new ideas for 
products, programs, 
messages
Want to talk with our waste haters? 
Talk to us first: 
Jacquie Ottman 
(212) 879-4160 
Info@greenmarketing.com 
@wehateto...
Upcoming SlideShare
Loading in …5
×

WeHateToWaste.com Insights for Sustainability

229 views

Published on

Learn more about WeHateToWaste.com and what we can do for you and your business.

Published in: Environment
  • Be the first to comment

  • Be the first to like this

WeHateToWaste.com Insights for Sustainability

  1. 1. Insights for Sustainability Conversations and Co-Creation for Sustainable Living
  2. 2. Welcome We at J. Ottman Consulting launched WeHateToWaste in January 2013 as a new source of value for our clients. Our mission: To facilitate a global online community that would help us co-create insights with influential consumers and brands for living a no-waste lifestyle.
  3. 3. Road Map n A Little Background on J. Ottman Consulting n Introducing WeHateToWaste — A New Source of Value and An Opportunity for Co-Creation n A Picture of the Emerging No-Waste Lifestyle n Let’s Get Started: Opportunities for Your Business
  4. 4. Pioneers in green marketing and eco-innovation since 1989 Clients: Fortune 500 clients (3M, J&J) US EPA Energy Star USDA (www.greenmarketing.com) Certified Biobased Label
  5. 5. J. Ottman Consulting’s Clients
  6. 6. Jacquie Ottman Pioneering green marketing consultant Thought leader on sustainable strategy Author of 5 books She literally wrote the book on green marketing
  7. 7. In her spare time, ‘Junky’ Jacquie finds treasures in the trash
  8. 8. Her latest find now put to good use!
  9. 9. We’re looking out onto the horizon….
  10. 10. 9.5 Billion People by 2050 + 3 billion middle class consumers by 2030
  11. 11. Meanwhile, billions need help living less wastefully Now.
  12. 12. Questions We’re Asking…
  13. 13. What will it take to get all consumers to live less wastefully?
  14. 14. What does a leaner ‘no-waste’ lifestyle that consumers would actually like to live look like?
  15. 15. What is the next cloth shopping bag? ..refillable water bottle? ..reusable coffee mug?
  16. 16. Where will the inspiration come from?
  17. 17. So we created WeHateToWaste… …to facilitate conversations among passionate people about how they live.
  18. 18. WeHateToWaste.com is the ‘home base’ for 95+ simultaneous conversations about living leaner. Click HERE to view the site
  19. 19. Influentials in industry, government, and other organizations are joining in. Hunter-Moyes, The Tiffin Project Dana Gunders, NRDC Food Kendra Pierre-Louis, LCA Expert Odile Beniflah, Mktg Director, Meetup.com Mark Eisen, Fmr Dir. of Env Mktg, The Home Depot Fredrica Rudell, PhD, Prof of Mktg
  20. 20. They are talking about… Brands Favorite brands like Lush, Patagonia, Method and Bricor.
  21. 21. They are talking about… Empowerment New initiatives, new products and grassroots programs.
  22. 22. They are talking about… Culture Waste practices inspired by global cultures.
  23. 23. They are talking about… Influence Strategies for influencing others.
  24. 24. A picture of an attractive no-waste lifestyle is emerging
  25. 25. 7 facets of a no-waste lifestyle Reduce, Reuse, Refill ! ! ! Repair and Repurpose! ! ! Share Rather Than Own! ! ! Respect Food! ! Respect Resources! ! ! Live Efficiently! ! ! Recycle, Compost ! ! Copyright 2014 by J. Ottman Consulting, Inc
  26. 26. To date, we’ve attracted 55,358 waste haters in 117 countries – and growing. 30000 25000 20000 15000 10000 5000 0 Total # of unique users Monthly Unique Users in 2013 Period End Date (beginning 1/1/13) Source: Google Analytics
  27. 27. Our conversations are shared with thousands more on social media @earthboundfarm @Food_Tank @dh_lovelife @Unilever @LoveFoodHateWaste @FoodCorps @eBayGreen @NRDCFopd @Justmeans @3BLMedia @BeWasteWise @SodaStreamUSA @SustainBrands @EarthShare @GreenSeal @TomsofMaine @PeaceCorps @MrsMeyersClean @TerraCycle @Bricor_Inc @FoodShift
  28. 28. How we can help you tap into our community
  29. 29. We can help you develop insights for your own sustainability challenges.
  30. 30. We can poll our ‘waste haters’ on waste practices and solutions of interest to your business or organization.
  31. 31. We can study a specific waste topic in depth. Highlights of ‘Restaurant Food Waste: Insights and Opportunities’ ¨ Identified unmet need for more innovative take-out bag designs ¨ New business models for the restaurant industry
  32. 32. We can tap into our community for crowd-sourcing new ideas for products, programs, messages
  33. 33. Want to talk with our waste haters? Talk to us first: Jacquie Ottman (212) 879-4160 Info@greenmarketing.com @wehatetowaste @jacquelynottman WeHateToWaste is a registered trademark of J. Ottman Consulting, Inc. Copyright © 2014 J. Ottman Consulting, Inc. All rights reserved.

×