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1. Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
MIL PPT 04
Revised: October 5, 2017
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
MEDIA AND INFORMATION LITERACY (MIL)

2. LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
•discuss the characteristics of traditional media
and new media (SSHS);
•define technological determinism and cultural
determinism (SSHS);

3. Learners will be able to…
•compare technological determinism with cultural
determinism (SSHS);
•search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
•discuss the Normative Theories of the Press
(SSHS); and
•evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
LEARNING COMPETENCIES

4. TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate

5. History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION

6. CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons

7. FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated

9. History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION

10. VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE

11. CLASS ACTIVITY: CLASS DISCUSSION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.

12. MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26

13. CLASS ACTIVITY:
COOPERATIVE LEARNING
Textbook pp. 25- 26
Normative Theories
of the Press
Media
Control
Functions of
Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility

14. FORMATIVE ASSESSMENT: RECITATION
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/

15. FORMATIVE ASSESSMENT: CARTOON ANALYSIS
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html

16. FORMATIVE ASSESSMENT: CLASS DEBATE
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html

17. REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
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