1.
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (Part 1)
Traditional vs. New Media
Technological Determinism vs. Cultural Determinism
Normative Theories of the Press
MEDIA AND INFORMATION LITERACY (MIL)

2.
LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and
their relationships (MIL11/12EMIL-IIIb-5);
•discuss the characteristics of traditional media
and new media (SSHS);
•define technological determinism and cultural
determinism (SSHS);

3.
Learners will be able to…
•compare technological determinism with cultural
determinism (SSHS);
•search latest theory on information and media
(MIL11/12EMIL-IIIb-7);
•discuss the Normative Theories of the Press
(SSHS); and
•evaluate the type of media in the Philippines
using the Normative Theories of the Press (SSHS).
LEARNING COMPETENCIES

4.
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
B. Technological Determinism vs. Cultural
Determinism
C. Normative Theories of the Press
D. Class Activity
1. Class Debate

5.
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION

6.
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons

7.
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE

8.
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us
who shaped technology? Explain your
answer and give an example.

9.
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility

10.
Normative Theories
of the Press
Media
Control
Functions of
Media
Authoritarian
Soviet Media
Libertarian
Social Responsibility

11.
How will you describe
media in the
Philippines using the
normative theories of
the press?
Source: https://www.johntaylorgatto.com/2015/09/

12.
Source: http://wecommunication.blogspot.com/2012/01/theories-of-mass-communication.html

13.
Is censorship in
the media
necessary?
Source: http://targetgdpi.com/2014/03/media-censorship-good-or-bad.html

14.
6. Tabloid
7. Paperback Novel
8. Television
9. Web Video Portals
Traditional or New Media?
1. Magazine
2. Broadsheet
3. Radio
4. Online Video Games
5. Online Telephony and
Messaging Capability

15.
REFERENCES
• Media and Information Literacy Curriculum Guide by
DepEd
• Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKac
tVrpQ