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MEDIA AND INFORMATION
LITERACY (MIL)
Traditional vs. New Media
Roles and Functions of Media
Normative Theories of the Press
MIL PPT 06
2. THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA (PART 1)
CURRENT EVENTS
Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD
Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
https://www.youtube.com/watch?v=VE8GHioR1YU
CLASS ACTIVITY: ANALYSIS OF EVENT
IMPACT OF SOCIAL MEDIA
• The video of the shooting incident became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the shooting incident.
• Mr. Nestor Punzalan and his wife deactivated their Facebook
accounts after receiving bashings and death threats. Mr.
Punzalan even went to the police to clear his name.
• Undeniably, social media was also instrumental in the arrest
of the “real suspect” Vhon Tanto.
CLASS ACTIVITY: ANALYSIS OF EVENT
CLASS DISUSSION
• How was Mr. Nestor Punzalan affected by being
wrongfully accused in the social media as the suspect in
the shooting incident in Quiapo?
• What is the liability of Top Gear and other media outlets
who wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident?
• What can we learn from this event as a social media
user?
LEARNING COMPETENCIES
Learners will be able to…
•identify traditional media and new media and their
relationships (MIL11/12EMIL-IIIb-5);
•editorialize the roles and functions of media in
democratic society (MIL11/12EMIL-IIIb-6);
•search latest theory on information and media
(MIL11/12EMIL-IIIb-7); and
•assess the type of media in the Philippines as
compared to the Normative Theories of the Press
(SSHS).
TOPIC OUTLINE
I. Traditional vs. New Media
II. Media is the Message vs. Cultural
Determinism
III. Functions of Communication and Media
IV.Media and Government
A. Normative Theories of the Press
History of Communication
by Volke.com
https://www.youtube.com/watch?v=rDkxsNmKDGk
VIDEO PRESENTATION
FORMATIVE ASSESSMENT
Answer the activity in your textbook p. 19.
•Traditional or New Media?
Question to Answer
•What were your basis for considering a media
as traditional or new?
History of Social Media
by ShoutOut Digital (YouTube)
https://www.youtube.com/watch?v=Ha3dHchSZDQ
VIDEO PRESENTATION
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
https://www.youtube.com/watch?v=Ko6J9v1C9zE
FORMATIVE ASSESSMENT: RECITATION
1.Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2.Does technology shaped us or is it us, our
culture and society, that shaped
technology?
FUNCTIONS OF COMMUNICATION AND MEDIA
1. INFORM CITIZENS OF WHAT IS HAPPENING
(MONITORING FUNCTION)
FUNCTIONS OF COMMUNICATION AND MEDIA
2. EDUCATE THE AUDIENCE
(MEANING AND SIGNIFICANCE OF FACTS)
FUNCTIONS OF COMMUNICATION AND MEDIA
3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE
(PUBLIC OPINION AND EXPRESSION OF DISSENT)
Public Opinion- views
prevalent among the
general public
FUNCTIONS OF COMMUNICATION AND MEDIA
4. “WATCHDOG” ROLE OF JOURNALISM
FUNCTIONS OF COMMUNICATION AND MEDIA
5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS
MEDIA AND GOVERNMENT
Normative Theories of the Press
Authoritarian
Soviet Media
Libertarian
Social Responsibility
Textbook pp. 25- 26
FORMATIVE ASSESSMENT: RECITATION
What type of
media do we have
here in the
Philippines?
VIDEO PRESENTATION
Christiane Amanpour's Message on the Occasion of
World Press Freedom Day 2015
YouTube Channel: UNESCO
https://www.youtube.com/watch?v=EAxKactVrpQ
FORMATIVE ASSESSMENT: RECITATION
Any thoughts
about Christiane
Amanpour's
Message?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS
1.What is the message
of this cartoon?
2.Does it speak about
the media in the
Philippines? Why or
why not?
FORMATIVE ASSESSMENT: RECITATION
Do you agree
with this
statement? Why
or why not?
REFERENCES
• Media and Information Literacy by Boots C. Liquigan
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=Ha3dHchSZDQ
• https://www.youtube.com/watch?v=QfRXxdCU97k

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2. The Evolution of Traditional to new Media- The Evolution of Media, Functions of Media, Media and the Government.pptx

  • 1. MEDIA AND INFORMATION LITERACY (MIL) Traditional vs. New Media Roles and Functions of Media Normative Theories of the Press MIL PPT 06 2. THE EVOLUTION OF TRADITIONAL TO NEW MEDIA (PART 1)
  • 2. CURRENT EVENTS Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD Ng Hanggang 5 p.m. Para Sumuko Published on Jul 27, 2016 by YouTube Channel: GMA News and Current Affairs https://www.youtube.com/watch?v=VE8GHioR1YU
  • 3. CLASS ACTIVITY: ANALYSIS OF EVENT IMPACT OF SOCIAL MEDIA • The video of the shooting incident became viral after it was shared by Top Gear Philippines on Facebook. • Top Gear wrongfully accused Mr. Nestor Punzalan as the suspect in the shooting incident. • Mr. Nestor Punzalan and his wife deactivated their Facebook accounts after receiving bashings and death threats. Mr. Punzalan even went to the police to clear his name. • Undeniably, social media was also instrumental in the arrest of the “real suspect” Vhon Tanto.
  • 4. CLASS ACTIVITY: ANALYSIS OF EVENT CLASS DISUSSION • How was Mr. Nestor Punzalan affected by being wrongfully accused in the social media as the suspect in the shooting incident in Quiapo? • What is the liability of Top Gear and other media outlets who wrongfully accused Mr. Nestor Punzalan as the suspect in the said shooting incident? • What can we learn from this event as a social media user?
  • 5. LEARNING COMPETENCIES Learners will be able to… •identify traditional media and new media and their relationships (MIL11/12EMIL-IIIb-5); •editorialize the roles and functions of media in democratic society (MIL11/12EMIL-IIIb-6); •search latest theory on information and media (MIL11/12EMIL-IIIb-7); and •assess the type of media in the Philippines as compared to the Normative Theories of the Press (SSHS).
  • 6. TOPIC OUTLINE I. Traditional vs. New Media II. Media is the Message vs. Cultural Determinism III. Functions of Communication and Media IV.Media and Government A. Normative Theories of the Press
  • 7. History of Communication by Volke.com https://www.youtube.com/watch?v=rDkxsNmKDGk VIDEO PRESENTATION
  • 8. FORMATIVE ASSESSMENT Answer the activity in your textbook p. 19. •Traditional or New Media? Question to Answer •What were your basis for considering a media as traditional or new?
  • 9.
  • 10. History of Social Media by ShoutOut Digital (YouTube) https://www.youtube.com/watch?v=Ha3dHchSZDQ VIDEO PRESENTATION
  • 11. VIDEO PRESENTATION How Has Technology Changed Us? The Medium is the Message by BBC Radio 4 (YouTube) https://www.youtube.com/watch?v=Ko6J9v1C9zE
  • 12. FORMATIVE ASSESSMENT: RECITATION 1.Explain the statement of Marshall McLuhan that “The Medium is the Message”. 2.Does technology shaped us or is it us, our culture and society, that shaped technology?
  • 13. FUNCTIONS OF COMMUNICATION AND MEDIA 1. INFORM CITIZENS OF WHAT IS HAPPENING (MONITORING FUNCTION)
  • 14. FUNCTIONS OF COMMUNICATION AND MEDIA 2. EDUCATE THE AUDIENCE (MEANING AND SIGNIFICANCE OF FACTS)
  • 15. FUNCTIONS OF COMMUNICATION AND MEDIA 3. PROVIDE A FLATFORM FOR PUBLIC DISCOURSE (PUBLIC OPINION AND EXPRESSION OF DISSENT) Public Opinion- views prevalent among the general public
  • 16. FUNCTIONS OF COMMUNICATION AND MEDIA 4. “WATCHDOG” ROLE OF JOURNALISM
  • 17. FUNCTIONS OF COMMUNICATION AND MEDIA 5. CHANNEL FOR ADVOCACY FOR POLITICAL VIEWPOINTS
  • 18. MEDIA AND GOVERNMENT Normative Theories of the Press Authoritarian Soviet Media Libertarian Social Responsibility Textbook pp. 25- 26
  • 19. FORMATIVE ASSESSMENT: RECITATION What type of media do we have here in the Philippines?
  • 20. VIDEO PRESENTATION Christiane Amanpour's Message on the Occasion of World Press Freedom Day 2015 YouTube Channel: UNESCO https://www.youtube.com/watch?v=EAxKactVrpQ
  • 21. FORMATIVE ASSESSMENT: RECITATION Any thoughts about Christiane Amanpour's Message?
  • 22. FORMATIVE ASSESSMENT: CARTOON ANALYSIS 1.What is the message of this cartoon? 2.Does it speak about the media in the Philippines? Why or why not?
  • 23. FORMATIVE ASSESSMENT: RECITATION Do you agree with this statement? Why or why not?
  • 24. REFERENCES • Media and Information Literacy by Boots C. Liquigan • http://communicationtheory.org/normative-theory-four- theories-of-the-press/ • https://www.youtube.com/watch?v=VE8GHioR1YU • https://www.youtube.com/watch?v=Ko6J9v1C9zE • https://www.youtube.com/watch?v=rDkxsNmKDGk • https://www.youtube.com/watch?v=Ha3dHchSZDQ • https://www.youtube.com/watch?v=QfRXxdCU97k

Editor's Notes

  1. What is the animation all about?
  2. Explain the normative theories of the press. Describe the relationship between media and government in each theories.
  3. Describe media in the Philippines using the normative theories of the press.