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3. Art-criticism as a driving force of art

4. Impressionists

5. Cubists

6. Modernists

7. What unites all of them?

8. Art-criticism became the real accelerator of their public recognition. Through the scandals, frustration, misunderstanding and rude, sarcastic language, these artists have become known

10. W e are all obsessed with happiness

11. The way how it works in normal conditions The classic tools of modern art critics : - A quick overview of previous works by the artist, his background, awards, quotes – in order to identify common trend of his creativity;

13. This system looks clear and well-functioning...

14. This system looks clear and well-functioning But e verything changes when tastes invade art criticism Mark Rothko, Red, Black and Maroon (1957)

15. Analytic categories for any works of art in Europe and the United States art-criticism: - topicality - professionalism - innovation - technique - loyalty to own style - benefits - limitations - impression created by the artist on the other critics

16. Analytic categories of art in the post-Soviet Russia: - «good» - «bad» (« do not understand »)

18. Thus: Modern a rt criti cism is a formal sector of journalism; subjective taste of a journalis t , prepared in professional terms and laced with snobbery, style and provocation T aste sells

19. Thank you