Island Gate General Trading LLC initially conducted its business in 2004; serving important markets such as industrial, consumer electronics, electrical, and health care. From that humble beginning, the company has come a long way in terms of total business development and expansion.
3. Healthcare products
Consumer electronics
Information systems
CHU503
CITIZEN SYSTEMS JAPAN CO.,LTD.
Mobile Line Thermal
Printer
Line Thermal Label
Printer
Compact Line Thermal
printer
Photo Printer
Compact Line Thermal
printer
Digital BPM Digital Thermometer Ultrasonic Nebulizer Digital Ear Thermometer
CTA303 CUN60 CTD504
Scientific Calculator Printer-equipped
Calculator
Semi Desktop Calculator Electronic Dictionary
SR-270X CX-32N DM1230 ED1600
CMP-20/30 CL-S400DT CT-S851 CT-S281 CX Series
CITIZEN
Watches
Classic Design Black Edition Luxury Gold Eco Drive
NP4033 AT400-02E BM6542-56P BY0000-56E
4. CITIZEN SYSTEMS JAPAN CO.,LTD.
Brand Sensitivity
What people want?
• Customers became choosy and sensitive
• Look for a reliable brand
• Trustable quality
• After sales service
Why CITIZEN?
• Reputable and reliable brand name.
• Strongly accepted by customers and end-users.
• 3 main advantages to others: Quality, Brand
Name, Price.
Value for money
5. CITIZEN SYSTEMS JAPAN CO.,LTD.
CITIZEN is Different
Differences in quality;
Differences in design;
Differences in features;
Differences in price;
Consumer understanding of the products and services they are buying;
Marketing and promotion, especially advertising;
Differences in location and availability of services and products;
After sale service;
Brand reliability;
Everyone is doing better . . . .
We are also doing different
6. CITIZEN SYSTEMS JAPAN CO.,LTD.
Advantages of CITIZEN
Advantages of CITIZEN
Healthcare Products
CITIZEN BPM’s Irregular Heart Beat Indicator;
CITIZEN BPM’s Body Movement Indicator;
CITIZEN CH456 BPM largest LCD screen;
CITIZEN CH657 BPM slimmest wrist type in the world;
CITIZEN CHU503 with Hypertension Indicator;
CITIZEN Thermometers water resistance and fully washable;
CITIZEN Thermometers made of Antibacterial Materials;
CITIZEN IR Ear Thermometer doesn’t require disposable probe;
3 years replacement warranty;
Premium quality, high accuracy & art of Japanese Engineers.
7. Assisting Doctors CITIZEN SYSTEMS JAPAN CO.,LTD.
How CITIZEN help doctors?
1. Doctor train the patient how to
measure properly
2. Patient measure the blood
pressure daily from home
3. Doctor gets the results, diagnose
the treatment and advice the
patient
3 EASY STEPS
8. Assisting Doctors CITIZEN SYSTEMS JAPAN CO.,LTD.
Benefits for doctors
Extremely accurate results if measured
properly
Daily follow up of the patient progress
More information for a better diagnose &
treatment of the patient
Easy to use devices for all ages
9. BPM Arm Type
CITIZEN SYSTEMS
Healthcare products
2012 2013 2014 2015 2016
High end
Middle end
Low end
Super
Low end
CH452
CH453
CH437
CH456
CH453 AC adapter
CHU503
CH452 AC adapter
10. BPM Wrist Type
CITIZEN SYSTEMS
Healthcare products
2012 2013 2014 2015 2016
High end
Middle
end
Low end
Super
Low end
CH657
CH650
CH617
CH618
11. Distribution StructureCITIZEN SYSTEMS JAPAN CO.,LTD.
Country
Distributor
Medical
Centers
End-User
Wholesalers
Smaller
Retailers
End-User
Pharmacy
Chains
End-User
End-User
How to find CITIZEN products
12. CITIZEN SYSTEMS JAPAN CO.,LTD.
Target Market
Pharmacies
Clinics & Hospitals
Medical shops
Electronic outlets & Hypermarkets
Where are the possible target markets?
13. CITIZEN SYSTEMS JAPAN CO.,LTD.
Target Market
Gift & Advertising companies
Household retailers
Bundle with other products or point reward programs
Online sale
Air lines, Airport Duty Free, Corporate Staffs, etc
Innovative target markets
14. CITIZEN SYSTEMS JAPAN CO.,LTD.
Advertising
CITIZEN designs all types of marketing materials to reach
all sectors of the population