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CITIZEN Blood Pressure Monitors 2015

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2015 PowerPoint presentation of CITIZEN Healthcare Products.

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CITIZEN Blood Pressure Monitors 2015

  1. 1. CITIZEN Systems Japan Island Gate © 2015
  2. 2. 1. CITIZEN History 2. Type of CITIZEN Healthcare Products 3. Country of Manufacturing 4. Certificates & Sites 5. Countries where CITIZEN is available 6. About Island Gate “IGT” 7. Brand Sensitivity 8. Type of CITIZEN Blood Pressure Monitors 9. Enlarge the market 10. How CITIZEN BPM works 11. Inside CITIZEN BPM 12. Possible Technical Problems 13. Competitors 14. CITIZEN advantages 15. Obesity Problem 16. CITIZEN BPM Features 17. Target markets 18. Doctors Suggestions 19. Warranty 20. CITIZEN Digital Thermometers 21. CITIZEN Ultrasonic Nebulizer Content Island Gate © 2015
  3. 3. Content of business Manufacturer and sales of 1. Watch 2. Electronic 3. Healthcare 4. information devices Major business lines 1. Printers 2. Electronic equipment 3. Applications for information 4. Communication application 5. Healthcare devices 6. Calculators 7. Electronic dictionaries 8. Etc. Note : Full history is available on: http://www.citizen-systems.co.jp/english/company/history/index.html CITIZEN History Island Gate © 2015
  4. 4. In 1983 the first healthcare product of citizen IC sensor electronic thermometer was made. In 1990 Brachial-style automatic electronic Blood Pressure Monitor was made as first Citizen Blood Pressure. 2012-1983=29 years ago / 2012-1990=22 years ago CITIZEN History: Island Gate © 2015
  5. 5. Nebulizers Thermometers Blood pressure monitors Type of CITIZEN Healthcare Products Island Gate © 2015
  6. 6. All Citizen products are assembling in China due to cost effective labor and production cost same as other brands, the quality control is done by Japanese engineers in Citizen factories using high quality components; Technology, and R&D is by Citizen Japan but assembling in Chinese factory belongs to citizen Japan. Country of Manufacturing Island Gate © 2015
  7. 7. CITIZEN obtained all necessary international certificates of ISO and CE, EC and FSC. CITIZEN has 3 different sites as follows: Each site has 1 CE certificate and 1 ISO certificate. Each product has 1 EC Declaration of Conformity and each model number has 1 Free Sale Certificate from Japan and 1 from China. 1. CITIZEN Systems Jiangmen 3. Vega Technology 2. Health & Life Certificates & Sites Island Gate © 2015 5. Shenzhen Homed Medical Device 4. Andon Health
  8. 8. CITIZEN is registered and selling in more than 80 countries including Europe and USA -USA -Germany -Japan -Russia -Korea -Malaysia -KSA -UAE -Oman -Qatar - Armenia - Jordan - Syria - Kenya - Mexico - Brazil - South Africa - India - Bahrain - Kuwait - Australia - Iraq - Egypt - Etc Countries where CITIZEN is available Island Gate © 2015
  9. 9. 1.I IGT is the regional distributors of CITIZEN health care products in the Middle East, Africa and CIS countries, on behalf of the principal with full distribution rights, service and maintenance. Initially conducted its business in 2004; at the start, IGT was serving important markets such as industrial, consumer electronics, electrical, and health care. IGT Territory About Island Gate “IGT” Island Gate © 2015
  10. 10. The personal or home use BPM became popular in the consumer market and electronic retailers on late 1990’s and 2000’s. They were developed by different manufacturers with a variety of quality and designs. They were trying to enhance the accuracy, slimming the size of machines with additional features such as more number of memories to save the measuring values, time & date to register the measuring time, average of readings, etc. Since the product’s concept was new and was not much distributed or available in the market, the people awareness was less, the customer was searching only for the product which can help their demand, regardless of brand. But now in matured and advance markets, the customers became choosy and sensitive about famous brands to select, reliable brand that have trustable quality and after sales service. CITIZEN, as one of the highly reputable and reliable brands in the world, is strongly accepted by customers and end-users, so there is a big opportunity to utilize the advantage of brand awareness and quality to capture a good market share among the other brands. Brand Sensitivity Island Gate © 2015
  11. 11. In the current global market, there are several categories of products in terms of quality, design, brand reliability, after sale service, product life time, accuracy, etc. CITIZEN is fitting in the premium category of available brands such as Omron, Microlife and other brands with their R&D and design. Also it has many good advantages in that pool in terms of very famous brand name, competitive prices and user-friendly models for easy operation. CITIZEN cannot be compared with lower category brands which only became popular by cheap prices or damping offers, mostly by Chinese, Taiwanese or Korean unknown brands or OEM made brands i. e. Beurer who doesn’t have its own engineering and design, they only order in bulk to OEM manufacturers and selling under their brand name. Always product comparison can be fair when it is compared with its similar level rivals, and market acceptance results will be shown in long term Brand Sensitivity Island Gate © 2015
  12. 12. 1 Upper Arm /Full Automatic Upper Arm /Semi Automatic 3 Wrist type /Full Automatic 2 Type of CITIZEN Blood Pressure Monitors Island Gate © 2015
  13. 13. CH-456 90 memories function Simultaneous blood pressure and pulse reading Body movement indicator/ Irregular Heartbeat Indicator CH-453 Body movement indicator/ 90 memories function Simultaneous blood pressure and pulse reading Body movement indicator/ Irregular Heartbeat Indicator CHU503 Hypertension Indicator / 90 memories function Simultaneous blood pressure and pulse reading Body Movement Indicator / Irregular Heartbeat Indicator CH-452 90 memories function/ Average of last 3 reading Automatic power off option Easy to read LCD Upper Arm / Full Automatic Island Gate © 2015
  14. 14. Upper Arm / Full Automatic Island Gate © 2015 CH-453-AC Body movement indicator/ 90 memories function Simultaneous blood pressure and pulse reading Body movement indicator/ Irregular Heartbeat Indicator AC Adaptor plug CH-452-AC 90 memories function/ Average of last 3 reading Automatic power off option Easy to read LCD AC Adaptor plug CHU305 Hypertension indicator Irregular heartbeat indicator 99 memory Wide Cuff (22 to 42cm) Included CHU304 Hypertension indicator Irregular heartbeat indicator 99 memory Wide Cuff (22 to 42cm) Optional
  15. 15. Upper Arm / Semi Automatic Island Gate © 2015 CH – 308B Memory recall function Large button Automatic power off Battery Life 1.000 times
  16. 16. Island Gate © 2015 Upper Arm / Full Automatic Model CHU503 CH-456 CH-453 CH-452 CHU304 / CHU305 Cuff Soft cuff Soft cuff Soft cuff Soft cuff Soft Middle Cuff Large adult cuff Option Option Option Option Wide range Cuff (22-42cm) Memory 90 memory 90 memory 90 memory 90 memory 99 memory Irregular heartbeat indicator ● ● ● ― ● Body movement indicator ● ● ● ― ― Hypertension indicator ● ― ― ― ● Average Last 3 readings Last 3 readings Last 3 readings Last 3 readings Last 3 readings Display simultaneously ● ● ● ● ― Time & Date ● ● ― ― ● ESH ― ― ― ● ● Power source AA size x 4 AA size x 4 AA size x 4 AA size x 4 AA size x 4
  17. 17. Wrist Type / Full Automatic Island Gate © 2015 CH – 650 Body movement indicator/ Irregular Heartbeat Indicator 60 memories function Storage case Simultaneous blood pressure and pulse reading CH – 657 Body movement indicator/ Irregular Heartbeat Indicator 90 memories function Compact storage case Simultaneous blood pressure and pulse reading CH – 617 99 memories function With storage case Time and Date Simultaneous blood pressure and pulse reading CH – 618 2-person memory zone (60 memories each) Storage case Time and Date Simultaneous blood pressure and pulse reading
  18. 18. Comparative Chart Products Model CH657 CH650 CH617 CH618 outside dimensions 69X70X15mm 65X74X29mm 70X72X29.5mm 70X72X29.5mm Weight (without batteries) APPROX. 86g APPROX. 103g APPROX. 121g APPROX. 127g Cuff SOFT CUFF HARD CUFF HARD CUFF HARD CUFF Memory 90 MEMORY 60 MEMORY 99 MEMORY 2X60 MEMORY Irregular Heartbeat Indicator • • _ _ Body Movement Indicator • • _ _ Average LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS Display Simultaneously • • • • Auto Measuring • • • • Auto Power Off • • • • Time and Date _ _ • • Battery Life 400 TIMES 400 TIMES 250 TIMES 250 TIMES Power Source AAA size X2 AAA size X2 AAA size X2 AAA size X2 Case • • • • Island Gate © 2015 Wrist Type / Full Automatic
  19. 19. New Stylish Black / Full Automatic Island Gate © 2015 CH – 452 BCN Easy to read LCD display 90 memories function Automatic power off Average of last 3 readings CH – 453 BCN Body movement indicator/ Irregular Heartbeat Indicator 90 memories function Automatic power off Simultaneous blood pressure and pulse reading CH – 657 BCN Body movement indicator/ Irregular Heartbeat Indicator 90 memories function Compact storage case Simultaneous blood pressure and pulse reading CH – 650 BCN Body movement indicator/ Irregular Heartbeat Indicator 60 memories function Storage Case Simultaneous blood pressure and pulse reading
  20. 20. Comparative Chart Products Model CH453 BCN CH452 BCN CH657 BCN CH650 BCN outside dimensions 130X53X118mm 129X53X119mm 69X70X15mm 65X74X29mm Weight (without batteries) UNIT: APPROX. 240g CUFF: APPROX.130g UNIT: APPROX.240g CUFF: APPROX. 130g APPROX. 86g APPROX. 103g Cuff SOFT CUFF SOFT CUFF SOFT CUFF HARD CUFF Memory 90 MEMORY 90 MEMORY 90 MEMORY 60 MEMORY Irregular Heartbeat Indicator • _ • • Body Movement Indicator • _ • • Average LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS LAST 3 READINGS Display Simultaneously • _ • • Auto Measuring • • • • Auto Power Off • • • • Time and Date _ _ _ _ Battery Life 1000 TIMES 1000 TIMES 400 TIMES 400 TIMES Power Source AA size X4 AA size X4 AAA size X2 AAA size X2 Case _ _ • • Island Gate © 2015 New Stylish Black/ Full Automatic
  21. 21. “Enlarge market” means expanding the existing market, not to find a bigger and new market. In every market, there are two types of customers, talented and potential. Potential customers are the ones who need, suggested or ordered to buy a BPM, so they will go to the market, search for products and compare them or take others suggestion to choose a brand. Talented customers are the majority of people in the country who may or may not know about BPM and its benefits but don’t feel necessarily to have one at home or for the family. By introductory activities, training and giving awareness messages we can take the attention and encourage people to have a BPM and start controlling their BP to improve their health level and prevent risk of hypertension or hypotension. In other words, we should create demand in mind of consumers or people. When the number of customers increase in the market, then the demand will increase too, so the market share will have a bigger size as well. Enlarge the Market Island Gate © 2015
  22. 22. Advertising and marketing concepts should help to increase the knowledge of people about health, blood pressure, why to control it, everybody needs to control, etc. The patients suffering from diabetes, kidney failures, stressed people, etc need to control constantly their BP. At the same time it is needed to increase the awareness of people that digital BPM is easy to use, portable, affordable, self operated, easily available, and people can control their BP, keep the result and consult with their doctors. CITIZEN offers accurate, reliable devices with affordable prices in different designs and models. Enlarge the Market Island Gate © 2015
  23. 23. After closing the cuff around the arm or wrist, by pushing the start button, the cuff inflates automatically. This inflates close off blood flow in the vessels under the cuff. The cuff deflated by each heart pulse due to the pressure which vessels cause to the cuff by each heart beat and blood flow. Heart sound and pressure exerted by the brachial arteries onto the cuff is being measured by the device and shown on the screen. This type of blood pressure monitoring is so accurate, manual measurement can be not as accurate as the automatic ones due to human precision errors. The measuring conditions is very important to get the correct result. How CITIZEN BPM works Island Gate © 2015
  24. 24. Inside a CITIZEN BPM Island Gate © 2014
  25. 25. 3 When the battery is low the cuff inflation and measurement might not be accurate; so if you are facing an irregular measurement change the battery and try it again. 1. Battery 1 Appearing Err1 or Err2 on the screen means the cuff cannot find the heartbeat, it might be because of not closing the cuff in an appropriate way. You need to train you customer how to use the cuff. 2 If the error EP or Err shows on the screen or the device doesn’t turn on then there is a circuit problem which has to be checked by a technician. Possible Technical Problems Island Gate © 2015 2. Cuff 3. Circuit
  26. 26. This is an usual problem which occur to the blood pressure monitors due to long time usage is cuff or tube. It might happen because of a small puncture in the cuff or tube which cause air leakage or sometimes dust or temperature change may affect the air passage from the air motor to the tube or from the exhaust out of the device. If this air passage happens so fast or too slow the measurement cannot be done in the proper way. 90% of the technical problems are happening due to this issue. 4. Air leakage 4 Always using an alkaline battery provides the device with the sufficient amount of voltage, which a change in the voltage cause an error. 5 Possible Technical Problems Island Gate © 2015 5. Voltage
  27. 27. Island Gate © 2015 Possible Technical Problems Symptom Cause Countermeasure Upon press of the power/start switch nothing is displayed on the screen The main power is not ON Turn the main power switch ON You did not press the switch for 1 sec or longer Press the power/start switch till all display marks appear The AC cord is disconnected Insert the AC cord firmly The fuse is blown out Replace the fuse with a new one No test can be started CTY110 is in the standby status because you pressed the switch again for 1 sec or longer To start the test, press the power/start switch shortly (less than 1 second) Air discharge by the last test was imperfect Wait a little and turn the power on again No pressurization The air tube is broken Use a new air tube The connector is not properly connected Check the connector connection Only a plug is inserted in the socket Disconnect any unused plug The tested BPM is not in the calibration mode Restart the test after setting the tested BPM to the calibration mode The pressure is not stabilized The air tube is broken Use a new air tube The connector is not properly connected Check the connector connection The tested BPM is not in the calibration mode Restart the test after setting the tested BPM to the calibration mode The test result is “failed” without the tested BPM The air tube is broken Use a new air tube The connector is not properly connected Check the connector connection
  28. 28. The below brands are CITIZEN competitors in the international market: 1. Omron 2. Microlife 3. Beurer 4. Rossmax The biggest competitor for CITIZEN in the market is Omron; with similar quality and accuracy, both are made in China with the control of Japanese engineers but CITIZEN has lower price than Omron with more popular name. Competitors Island Gate © 2015
  29. 29. well known brand Failure rate less than 0.5% Easy to Operate Irregular Heartbeat indicator Body movement indicator High Accuracy CITIZEN Advantages Island Gate © 2015 Large Cuff Large LCD Clinicaly validated Innovative designs Selling worldwide 3 Years replacement warranty CE Certified
  30. 30. 1. Brand name:  Very well known, Trustable 2. Quality:  2 years replacement warranty  Failure rate less than 0.5%  Very high accuracy  Clinically validated  ESH protocol  CE certified  Selling worldwide  Antibacterial thermometer 3. Design  Innovative designs  User friendly features  Body movement indicator  Irregular Heartbeat indicator  Large display LCD  Ac adaptor & battery using options  Large cuff for obese or people with large arms CITIZEN Advantages Island Gate © 2015
  31. 31. In 100% hypertension 45% are obese It is not possible to have a right measurement if the cuff doesn’t fit your arm size, that’s why obese people face problem when buying a BPM. They won’t be able to find a large size cuff. CITIZEN has designed large cuff that perfectly fits obese person’s arm to facilitate more accurate measurement. Obesity Problem Island Gate © 2015
  32. 32.  Body Movement Indicator Body movement indicator is a great feature in CITIZEN BPMs. If the patient move his hand or body while measuring his/her BP, the device will alarm. This feature helps providing the patient with the exact BP measurement, since the measurement cannot be proper if the person moves.  Irregular Heartbeat Indicator IHB is another unique great features of CITIZEN BPMs; This feature makes the BPM more than a simple BP measurement device, and if the patient has irregular heart beat the device will warn and brings awareness to the user. CITIZEN BPM Features Island Gate © 2015
  33. 33. CITIZEN Healthcare products target markets • Pharmacies • Medical shops • Electronic outlets • Hyper markets Other target markets • Private clinics • Gift & advertising companies • Household retailers • Bundle with other products or point reward programs • Air lines ( brush, toothbrush, comb, etc are given to the passengers in the aircrafts, digital Thermometer is a great device to be added to this box.) Target Markets Island Gate © 2015
  34. 34. CITIZEN Healthcare products can be suggested by 1. Cardiovascular Doctors 2. General Doctors 3. Kidney specialist 4. Family medicine Doctors Suggestion Island Gate © 2015 How to interest them 1. Expert medical representative to visit them 2. Gift items to be given to them (promotional gifts or some samples to use in their clinic) 3. Launch plan 4. Events 5. Sponsoring them in different occasions
  35. 35. • Standard Warranty of CITIZEN healthcare : - Products is three 3 years for all Dealer Partners commencing from the date of delivery of products. - Three years for the end-users commencing from the date of purchase. • Technical Support terms and conditions is available upon request. Warranty Island Gate © 2015
  36. 36. CITIZEN Digital Thermometers Island Gate © 2015 CTA – 302 °C / °F switching / 3 digits display Water resistant & fully washable Auto memory recall of last reading Buzzer notice / Auto power off CTA – 301 °C / °F switching / 3 digits display General purpose use Auto memory recall of last reading Buzzer notice / Auto power off CTA – 303 °C / °F switching / 3 digits display Water resistant & fully washable Antibacterial thermometer Buzzer notice / Auto power off
  37. 37. CITIZEN Digital Ear Thermometers Island Gate © 2015 CTD – 505 Fever alert Antibacterial Ear Thermometer No need to use probe cover 1- 3 second measurement 12 memory / Celsius only / Auto power off CTD – 504 Antibacterial ear thermometer No need to use probe cover 1-3 second measurement / Auto power off °C / °F switching / 12 memory Storage case
  38. 38.  Handy design - with built in detachable; Rechargeable battery pack, Compact and light weight  Easy to use - uses water as ultrasonic conducting medium, no gel is required  Silent operation - Thanks to the ultrasonic vibration technology  3-speed nebulization rate control - Provides optimal treatment for different density  Built-in timer - automatically shuts off after 10 minutes use CITIZEN Ultrasonic Nebulizer – CUN60 Island Gate © 2015
  39. 39. CITIZEN Compressor Nebulizers Island Gate © 2015 CNC – 701 Reliable / Easy to use / Compact Noise Level: Less than 50dBA / 1m Nebulization Rate: 0.4 ml/min Particle Size: 2.44 µm Portable / Comes with soft carrying case CNC – 501 Reliable / Easy to use / Compact Noise Level: Less than 60dBA / 1m Nebulization Rate: 0.4 ml/min Particle Size: 2.44 µm
  40. 40. CITIZEN Nebulizers Island Gate © 2015 Model CNC501 CNC701 Dimensions 220 x 170 x 100 mm 95 x 135 x 55 mm Weight 1.34kg 0.43kg Particle size 2.44um 2.44um Air flow Max. 9.0i/min Max. 8.0i/min Atomizer Capa Max. 8ml Max. 8ml Noise level Less than 60dBA/1m Less than 50dBA/1m Power supply PLUG PLUG (option)CNC501-US Power: 120V 60Hz PLUG CNC501-CN Power: 120V 60Hz PLUG AC100-240V 50-60Hz
  41. 41. For HumanityTechnologyLeading Island Gate Co., LLC. Dubai UAE Tel:0097142959669 Fax:0097142955788 info@island-gate.com www.island-gate.com Island Gate © 2015

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