4. Script
Shot 1-2: only music can be heard, wildlife sounds.
Shot 3-4: due the running actors, the sound of actual running will be heard.
This will give the advert a realistic approach. If the running cant be heard
through the filming, we will use Foley to create a ‘fake’ run.
Shot 5, 6 and 7: voice dub over the scene. As the product and scenes are being
shown, the tagline “soft fresh pure” will be said.
6. Shooting schedule
With the shooting schedule being between Monday 8th andWednesday 10th
February, we have decided to combine our frees and lesson time to take our
time and film what we need. This gives us a chance to film more than what we
actually need
7. Budget
• Transport- Isaac and jess receive free travel on buses etc. however, molly
has to pay 75p on buses meaning that to get to our set it will charge her
£1.50.
• With the actual body spray can, Isaac may have one that we can use. On the
other hand, we may need to buy one, so we estimate the cost being £2.99 or
less.
8. Health and Safety
• As people would be running and barging each other, we would have to make
sure we film in a large space and restrict people from having elbows above
the chest to reduce casualties. We will also have to be aware of the weather
conditions in case someone slips and hurts themselves.
9. Target audience
• The target audience for our body spray advert is teenagers aged 16+.The product is
primarily unisex meaning that both female and males can use the product.
• The way we researched this was by using geodemographic websites. We used each
others postcode and chose the one with the younger generation dominant.This
makes our product more relatable for the audience that we will target our product
at.
• We also depended on rate cards. For our advert, the most preferable time for the
advert to be shown is between 19:30 and 21:30 as it is primary time for our
audience to be watchingTV.
