1. Institutions – Ciaren Cawley 12E
Catchment area: Located in Camden Town to attract tourists and young people, as they are likely to
have the time spare to watch movies at any given movie listing with no standing job loyalties for
example.
Amenities: Odeon’s amenities range from winning prizes, to points, to holiday trips. I think that
Odeon holds these sorts of offers, to make it an incentive for moviegoers to feel that it’s worth their
while, to involve themselves in the goings on of the company. On top of that, beyond what movie
screenings Odeon has, that alone – I don’t think, makes enough money on its own. So for amenities
to be up and running, make for greater spending in the customer.
Scheduling: The showings range from 3pm to 9pm, because in order to garner the optimum of
customer numbers on any given day, Odeon must make their viewing times if not broadly set in
distance between each other, at least varied to some degree. Everyone hasdifferent timely times for
activity, and with this, it preserves and caters for it.
Cinema Experience: While not divergent in any massive way comparative to other cinemas of
different brands, it provides areas for which customers can purchase foods. And aside from that, the
only other quality to it is that, it is a multiplex cinema which means it houses more than one
screening room for where movies simultaneously run.

2. Emphasis: Although Camden’s Odeon cinema isn’t actually humongous - if it were truly desired by its
managers, there could be designated areas for which merchandise is sold. But that isn’t the case for
this cinema. So I suppose its emphasis is solely on the most recently released movies, which are
displayed and advertised in cased posters that are scattered around almost the entirety of the
complex.
Locality: Given that this multiplex cinema is of the Odeon chain, distinct local touches on things that
would otherwise be the same for example: the types of food sold, or independent films based in and
around Camden aren’t publicised by Odeon by being featured. Now, there are two reasons for this:
The first reason, being that because this Camden cinema is of the Odeon chain, (a chain of cinema
venues that are located all over the UK,) personalised adornments, unique to Camden isn’t a priority.
Namely because again, it is one of many and isn’t even a large and main Odeon cinema. Secondly,
given that Camden is such a hotspot for tourism, ‘locality’, just isn’t something worth promoting as it
is in a lot less force than it would be in other, more enclosed or residential areas.