This blog is part of a blog series with tips that you might want to consider before starting your own gamification project

1. 1INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Blog no. 12 - Details on tips and tricks – no. 12 (page 1 of 3)
Tip no. 12 Integrate fun elements for ALL player-, learner- or person-types. Have different elements
ready for socializers, explorers, achievers and killers.
Understand structure of player types to motivate each of them, satisfy their curiosity and
their ask for entertainment According to the shared source, we should focus on the fact
that most employees are “socializers” and team-players (around 80%), and other learners
count to the group of “explorers” (around 10%) who want to discover something on top.
Other than we might expect, only 10% are “achievers” and want to be the best in the
leaderboard and only less than 1% are “killers”. Killers are the ones wo publicly want to
show that they are better than others and even others count less. For them, usually you
might want to include some “being first” points. On the other hand, to avoid “point” and
“leaderboard” hunting which seems to be fun to players like achievers and killers, you
might want to include other aspects like hidden treasure hunts for the explorers or team
competition for the socializers.
https://gamedevelopment.tutsplus.com/articles/bartles-taxonomy-of-player-types-and-why-it-doesnt-apply-to-everything--gamedev-4173
And https://de.slideshare.net/marioherger/enterprise-gamification-13361858
And: https://gamedevelopment.tutsplus.com/articles/bartles-taxonomy-of-player-types-and-why-it-doesnt-apply-to-everything--gamedev-4173
Test your and your target’s group player type here:
http://playertypes.sap.centigrade.de

2. 2INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Details on tips and tricks – no. 12 (page 2 of 3)
Tip no. 12 Integrate fun elements for ALL player-, learner- or person-types. Have different elements
ready for socializers, explorers, achievers and killers.
Taking into consideration the
player types it is important to
understand when competition
is good and when it is contra-
productive.
http://karlkapp.com/competition-cooperation-in-gamification/

3. 3INTERNAL© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Details on tips and tricks – no. 12 (page 3 of 3)
Tip no. 12 Integrate fun elements for ALL player-, learner- or person-types. Have different elements
ready for socializers, explorers, achievers and killers.
Of course, besides of the main player
types, a lot of individual factors play an
important role and shall be considered
when defining the target group.

4. INTERNAL
Isa Sammet, SAP SE
May 2018
Game Design
Experience Sharing from an SAP Expert
Tips to start your own gamification project – Blog series

5. Thank you.
Contact information:
Isa Sammet
Isabel.Sammet@sap.com
Learning Innovation Expert
Development Learning
SAP SE