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Something About
STORYTELLING
STORYSLIDES DELIVERING
STORYSLIDES DELIVERING
What’s
A STORY?
A STORY IS A JOURNEY
TO DISCOVER THE TRUTH.
Peter Dunne
screenwriter
STORY = EMOTIONS
PROBLEM
WHAT SHOULD
WE DO?
There are three rules
for writing novels.

Unfortunately, nobody
knows what they are.
Somerset Maugham
Writer
WE HAVE
SOME RULES
Hero
Hero
Goal
Hero
Goal
Problem / Weakness
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Hero
ЗЛОДЕЙ
Problem / Weakness
The Villain (bad guy)
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
EXAMPLES
KOLOBOK
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
Kolobok
Run away.. Travel..
He is a bread
Animals, and the main one is Fox
Sing a song
Life
Stay at home
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Change the World
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Ugly, too many devices, software…
Change the World
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Ugly, too many devices, software…
Other cellphones (Moto, Treo..)
Change the World
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Ugly, too many devices, software…
Other cellphones (Moto, Treo..)
iPod + Phone + Internet
Change the World
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Ugly, too many devices, software…
Other cellphones (Moto, Treo..)
iPod + Phone + Internet
$$
Change the World
Hero
Goal
Problem / Weakness
The Villain (bad guy)
Solution
Price / Cost
Morality
iPhone
Ugly, too many devices, software…
Other cellphones (Moto, Treo..)
iPod + Phone + Internet
$$
Apple can make the quality of life much better
Change the World
exposition
escalation
culmination
fall
conclusion
80%

of
stories
LET THE STORY BE WITH YOU
THAT’S ALL FOLKS

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