How the internet is reshaping our lives
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The document discusses how mobile user experiences impact website performance. It notes that over half of smartphone sessions are under 30 seconds, and people check their phones 80 times per day. It emphasizes that 53% of mobile site visits are abandoned if a page takes over 3 seconds to load. The document advocates measuring real user interactions and visual completion, rather than just page load times, to understand perceived performance and the gap between a page appearing ready and actually being ready for interaction.
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Lazada.com.ph
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The 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Key insights from the 2013 Southeast Asia Digital Future in Focus report include:
- More than 40 percent of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific internet population.
- With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
- Internet users in Vietnam and Thailand, driven in part by their younger skewing populations, spend the greatest amount of time online in the region.
- Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.
- Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts 3 of Facebook’s top 15 markets ranked by market penetration.
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comScore 2013 - Southeast Asia Digital Future in Focus
Lazada.com
1,291
Amazon Sites
1,056
Amazon Sites
1,210
LAZADA.CO.TH
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Apple.com Worldwide Sites
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1,098
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ComScore - Southeast Asia Digital Future in Focus 2013
The document discusses key digital trends in Southeast Asia. Some of the main points covered include:
- Mobile and non-PC traffic is growing rapidly in Southeast Asia, accounting for over 20% of internet traffic in some countries.
- Social networking captures the largest percentage of internet users' time in Southeast Asia. Facebook is the dominant social network with high penetration in several Southeast Asian countries.
- Younger internet users, especially those under 35, spend significantly more time online on average and are driving growth in the region. Countries like Vietnam and Thailand have over 70% of their online populations under 35.
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- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Southeast Asia Digital Future In Focus (Comscore 2013 )
Lazada.com
1,321
Amazon Sites
1,180
Amazon Sites
1,149
LAZADA.CO.TH
1,289
ZALORA.PH
1,006
Qoo10 Pte Ltd
1,048
ZALORA.CO.TH
1,073
Apple.com Worldwide Sites
872
Lazada Sites
1,031
Apple.com Worldwide Sites
1,022
LAZADA.PH
863
Apple.com Worldwide Sites
1,017
© comScore, Inc.
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Si la app no se comporta como nosotros esperamos, la vamos a desinstalar para no volver a probarla jamás.
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Demanding hardware usage such as fingerprint or facial recognition.
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Progressive Web Apps aim to bring the benefits of native mobile apps to the web. They use newer web capabilities like app manifests and service workers to deliver app-like experiences through the browser. App manifests allow web apps to be installed on home screens and launched full screen like native apps. Service workers enable features like offline access and push notifications. Early adopters are seeing increased user engagement through Progressive Web Apps, with metrics like conversions and time spent improving. While browser support is still evolving, Progressive Web Apps provide a promising approach for delivering high-quality mobile experiences through the web.
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The document discusses considerations for designing library websites and mobile apps. It notes that by 2020, mobile devices will be the primary way users access the internet. Feedback from focus groups and surveys found that mobile sites need to be brief, transactional, and optimized for small screens with touch input. Statistics show mobile usability success rates are lower than desktop rates. The document recommends designing sites specifically for mobile rather than just making desktop sites mobile-friendly to avoid usability issues and ensure the essential information is accessible.
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The document discusses strategies for developing a mobile application. It compares web applications, hybrid applications, and native applications. Hybrid applications like PhoneGap allow developing using HTML5/JavaScript while accessing device features, providing a compromise between web and native. The document suggests PhoneGap is best if performance and user experience are not primary concerns and a shorter timeline is needed, as it allows building once and releasing across platforms quickly. Otherwise, native may be preferable for the best performance, experience, and access to device features.
How to maximize mobile website & app ROI
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Southeast Asia Digital Future in Focus 2013
Lazada.com.ph
Amazon Sites
1,135
LAZADA.CO.TH
1,024
ZALORA.PH
1,101
Amazon Sites
1,090
ZALORA.COM.PH
1,024
Lazada Sites
1,084
ZALORA.CO.TH
901
OLX.PH
1,022
Lazada Sites
1,082
LAZADA.COM
844
ZALORA.COM
1,016
Apple.com Worldwide Sites
1,070
Southeast Asia Digital Future In Focus 2013 - Comscore
The 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Key insights from the 2013 Southeast Asia Digital Future in Focus report include:
- More than 40 percent of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific internet population.
- With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
- Internet users in Vietnam and Thailand, driven in part by their younger skewing populations, spend the greatest amount of time online in the region.
- Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.
- Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts 3 of Facebook’s top 15 markets ranked by market penetration.
- Twitter, LinkedIn and Tumblr are also gaining popularity in the region as the Social Networking category captures the largest percentage of consumers’ time in the region.
- YouTube ranked as the top Entertainment website in each of the Southeast Asian markets.
Source: Comscore
comScore 2013 - Southeast Asia Digital Future in Focus
Lazada.com
1,291
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1,056
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1,210
LAZADA.CO.TH
1,234
ZALORA.PH
1,007
Qoo10 Pte Ltd
1,178
ZALORA.CO.TH
1,150
Apple.com Worldwide Sites
872
Lazada Sites
1,152
Apple.com Worldwide Sites
1,091
LAZADA.PH
849
Apple.com Worldwide Sites
1,098
© comScore, Inc.
ComScore - Southeast Asia Digital Future in Focus 2013
The document discusses key digital trends in Southeast Asia. Some of the main points covered include:
- Mobile and non-PC traffic is growing rapidly in Southeast Asia, accounting for over 20% of internet traffic in some countries.
- Social networking captures the largest percentage of internet users' time in Southeast Asia. Facebook is the dominant social network with high penetration in several Southeast Asian countries.
- Younger internet users, especially those under 35, spend significantly more time online on average and are driving growth in the region. Countries like Vietnam and Thailand have over 70% of their online populations under 35.
Southeast Asia Digital In Focus 2013
Time Universal xin được giới thiệu đến các bạn báo cáo Asia Digital Future in Focus 2013 từ ComScore. Đây là một bản báo cáo bổ ích cho các marketers đặc biệt là các bạn đang làm việc trong lĩnh vực Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Southeast Asia Digital Future In Focus (Comscore 2013 )
Lazada.com
1,321
Amazon Sites
1,180
Amazon Sites
1,149
LAZADA.CO.TH
1,289
ZALORA.PH
1,006
Qoo10 Pte Ltd
1,048
ZALORA.CO.TH
1,073
Apple.com Worldwide Sites
872
Lazada Sites
1,031
Apple.com Worldwide Sites
1,022
LAZADA.PH
863
Apple.com Worldwide Sites
1,017
© comScore, Inc.
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Sean Ginevan, Head of Global Strategy - Android Enterprise, Google
Sean Ginevan, Head of Global Strategy - Android Enterprise, Google
IRJET- Data Mining and Cluster based Machine Learning in Mobile Online Social...
IRJET- Data Mining and Cluster based Machine Learning in Mobile Online Social...
Decide if PhoneGap is for you as your mobile platform selection
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comScore 2013 - Southeast Asia Digital Future in Focus
ComScore - Southeast Asia Digital Future in Focus 2013
ComScore - Southeast Asia Digital Future in Focus 2013
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- 6. Is there a gap in your understanding of performance? Customer Experience Focus Page Load Time what we’ve been optimizing for Application looks ready Application is actually ready Actual User Interaction (key, click, scroll) Gapinperceivedperformance
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- 9. Thank you