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1. A Power Point Presentation
On
Stratrgic Marketing
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2. Introduction
 Starwood is international firm because it engages in
activities outside the borders of its home country.
 Strategic and non-strategic decisions taken by
management in different situations have been
explored for the purpose of grasping business and
market opportunities in a significant manner
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3. TO BUY COMPLETE ASSIGNMENT
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4. STRATEGIC DECISIONS
 According to Hunger and Wheelen (2011) strategic decision deals with the long-run
future of the entire firm and rare, directive and consequential are the three major
characteristics of decision making (Hunger and Wheelen, 2011).
 Michael, Duane and Robert (2004) described strategic term definition in term of
decisions which are concerned with the whole environment in which firm operates
can be defined as strategic decision (Michael, Duane and Robert, 2004).
 Jones (2009) defined that strategic decision in the context of providing opportunity
to company to build mission and objectives and deciding upon the courses of
action to attain them within stipulated time (Jones, 2009).
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5. Example of strategic decision
Strategic decisions for mergers
At financial perspective with help of taking merger example
between Hyatt Hotels and Starwood, implementation of non-
strategic decision taken by top management of Starwood can
be understood in a significant manner.
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7. NON- STRATEGIC DECISIONS
 Blumentritt (2006) defined that administrative and operational decisions
which are taken by management to facilitate strategic decision can be
referred as non-strategic decisions.
 Richard and Brian (2001) explored that non-strategic decisions are normally
short term decisions related to working of employees in an organization.
 As per the present case scenario, management of firm was taken marketing
as non-strategic decisions to overcome current issues faced by enterprise at
the workplace.

8. Example of non-strategic decision
HR related decisions
Strategic decision taken by firm regarding to conduct
performance reviews and configurable user assistance
integrated with the user interface, success of non-strategic
decisions helpful for organization (Commonwealth
Secretariat, 2003).
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10. SWOT Analysis
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11. PESTL analysis
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12. STRATEGIC DECISIONS
 At financial perspective with help of taking merger example between Hyatt
Hotels and Starwood, implementation of non-strategic decision taken by top
management of Starwood can be understood in a significant manner.
 Hyatt Hotels acquiring Starwood in cash and stock deal and in this regard,
management of firm has taken initiative to sell its assets.
 With help of this merger activity, management of Hyatt group was able to enhance
its offering in both managed hotels and owned hotels (Debrah, 2013).
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13. Conclusion
 Through identifying risks and taking appropriate strategies
risks to overcome those challenges, management of firm can be
able to solve environmental issues, human resource
management and financial challenges faced by organization at
workplace.
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15. References
 Sustainability Programs & Initiatives. 2015. [Online]. Available through
<http://www.starwoodhotels.com/corporate/about/citizenship/sustainability/programs.htm
l?language=en_US> [Accessed on 29th Oct 2015].
 Team, T., 2015. Why It Makes Sense For A Hyatt-Starwood Merger?. [Online]. Available
through: <http://www.forbes.com/sites/greatspeculations/2015/10/30/why-it-makes-
sense-for-a-hyatt-starwood-merger/>. [Accessed on 2nd November 2015].
 Sophie, H., and Olivier, H., 2013. HRM practices and low occupational status older
workers. ,Employee Relations. 35 (3). PP.339 – 355.
 Steiss,W.R.,2005. Strategic Facilities Planning: Capital Budgeting and Debt
Administration. Lexington Books.