1. The importance of innovation
and some trends to have in
mind
IIEX Sao Paulo
March 2013
Pablo Brenner
VP Innovation

2. Why is Innovation so important?
We may have a great business selling
soft drinks in the desert

3. But, the environment changes
The old desert may become an
oasis….

4. The environment does change
• Companies and businesses do not operate in
vacuum
• The environment changes because of:
– Technology
– Regulations
– Social trends
– Geo-political factors
– And more….

5. Lets take a look at technology

6. Lets imagine we go for a walk with
• GPS
• Camera
• Video Camera
• Dictionary
• Calculator
• Audio recorder
• Music Stereo
• Bar code reader
• World atlas, and maps of every city
• Radio
• Accelerometer

7. As a matter of fact we are already
doing so

8. Whats going on?
• Moore s Law:
Gordon Moore (1965): “the amount of
transistors per cm, doubles every 2 years /18
months”

9. Corollaries
• Processor's Speeds duplicate every 18
months

10. Corollaries
• Memory capacity duplicates every 18 months

11. Exponential growth

12. Example telephony
2008
2000
1993
1980
1950

13. Conclusion 1
In 10 years,
– 2013.5 x 2
– 2015 x 4
– 2016.5 x 8
– 2018 x 16
– 2019.5 x 32
– 2021 x 64
– 2022 …… 100 vecesmásrápido/chico/bárato
So we should expect “Iphones” for 5 dollars, 100
“iphones” per person, everything will have an
“iphone”

14. Conclusion 2
Technology is driving marginal costs to “zero”:
• Memory space
• Processing power
• Bandwidth
• Digital distribution

15. A couple of examples
• Amazon vs Borders
• Netflixvs Blockbuster

16. Trends to be aware
#1: Internet of things

17. Trends to be aware
#2: Crowdsourcing

18. Trends to be aware
#3: Big Data

19. Trends to be aware
#4: Peer 2 Peer

20. Trends to be aware
#5: Long Tail

21. Trends to be aware
#6: Pattern recognition (face, voice, images,
gestures, etc)

22. Trends to be aware
#7: Social TV

23. Trends to be aware
#8: Gamification

24. Trends to be aware
#9: Brands as publishers of apps

25. Trends to be aware
#10: 3D printing

26. @pablobrenner