EIA2017Italy - Pamela Day - Be an Agent of Ideas
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This document contains snippets of text and images on the topic of ideas and creativity. It discusses defining problems, understanding users, generating and testing ideas, connecting ideas from others, encouraging wild ideas, persisting through failures, and bringing about fundamental change with new products or revolutions. The document emphasizes activities like observing, ideating, creating, and delivering solutions in an iterative process to continually learn and improve. It also contains quotes about the importance of taking action and applying knowledge.
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EIA2017Italy - Pamela Day - Be an Agent of Ideas
- 8. Merriam-Webster Definition of IDEA 1 a : a transcendent entity that is a real pattern of which existing things are imperfect representations b : a standard of perfection : ideal c : a plan for action : design 2 archaic : a visible representation of a conception : a replica of a pattern 3 a obsolete : an image recalled by memory b : an indefinite or unformed conception c : an entity (such as a thought, concept, sensation, or image) actually or potentially present to consciousness 4: a formulated thought or opinion 5: whatever is known or supposed about something a child's idea of time 6: the central meaning or chief end of a particular action or situation 7 Christian Science : an image in Mind
- 9. photo: @Nasa
- 10. what are you curious about? image: @CharlesSchultz
- 11. “I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.” ~Goethe Image: @Disney @LucasFilm
- 12. agent of ideas framework for becoming an
- 13. attention & empathy = insight ideate <<<<< understand>>>><<<<<<< create>>>>>>> <<<<<<<<<<< deliver>>>>>>> prototype test repeat combine aha! & define problem
- 14. attention & empathy = insight define & synthesize = question ideate <<<<< understand>>>>> <<<<<< create>>>>>> <<<<<<<< deliver>>>>>>>> prototype test repeat task: observe & understand task: id user needs & insights task: build to learn from users task: show dont tell
- 15. “Or: Wholly and thoughtfully define a problem before attempting to solve it” ~ James Cropcho “Answers appear when the problem is clear” ~Keith W Henline
- 16. <<<<< understand>>>>> <<<<<< create>>>>>> <<<<<<<< deliver>>>>>>>> UNDERSTAND
- 17. <<<<< understand>>>>> <<<<<< create>>>>>> <<<<<<<< deliver>>>>>>>> UNDERSTAND
- 18. <<<<< understand>>>>> <<<<<< create>>>>>> <<<<<<<< deliver>>>>>>>> CREATE:IDEATE TASKS: Generate ideas quckly Expand portfolio of alternatives Get self/people unstuck Build enthusiasm
- 19. Creativity is a renewable resource and like a muscle, the more you use it, the easier it is to create and innovate. ~Tina Seelig, Executive Director Stanford’s Technology Ventures Program
- 22. law #1: Image: Futurice Lean Service DEFER JUGEMENT We don't have the time. VCs will never fund it. Its too much work. I don't like the idea. It can't be done. .We tried that
- 23. law #2: WILD encourage outrageous ideas Image: @Disney @Pixar Up
- 24. law #3: connect mashup merge - the ideas of others Photo: Eliza Grinnell/SEAS Harvard Gazette
- 25. law #4 stay on topic Photo: Lifehacker
- 26. law #5 One voice at a time Photo: Stanford D.School
- 27. law #6 BE V I S U A L Photo: Stanford School of Mathmatics
- 28. law #7: quantity
- 30. adapted from Dev Patnick , The Ebb & Flow of Ideas persist past goofy absurd stupid weird ideas
- 31. CooperHewitt Museum - Bruno Orange Alarm Clock law #8 time box
- 33. Merriam-Webster Definition of revolutionary 1 a : of, relating to, or constituting a revolution revolutionary war b : tending to or promoting revolution c : constituting or bringing about a major or fundamental change a revolutionary new product 2. capitalized : of or relating to the American Revolution or to the period in which it occurred revolutionarilyplay -ˌlü-shə-ˈner-ə-lē adverb revolutionarinessplay -ˈlü-shə-ˌner-ē-nəs noun
- 35. “You will build a body of work, but you will also build a body of affection, with the people you’ve helped who’ve helped you back. This is the era of Friends in Low Places. The ones you meet now, who will notice you, challenge you, work with you, and watch your back. Maybe they will be your strength.” ~Robert Krulwich
- 36. Thank you. This deck references and riffs on the creations of IDEO, Alex Osborn, Gayle Curtis, Dev Patnaik, Stanford d.school, Intercom, Sam Kaner, BJ Fogg, Meike Topfer Taylor, DesignKit and other wise folks who have informed and inspired me. Pamela Day @ZibbyZ
Editor's Notes
- Chief Mentor - Researcher Stanford Behavior Design Lab Judge & Mentor UC Berkeley Method of Entrepreneurship (BMoE) Startup Bootcamp Advise Venture Capitalists Advise Startup Founders My goal is to be useful to you & kick your ass
- turn to the person next to you and set up -GO time 30 seconds now add the person on the other side and make a chain so you are doing it with both hands time 30 seconds Is everyone connected? Like a big chain? All l
- not only did you have fun because you were willing to be a little silly and uncomfortable you broke a record - there are 456 of you! (957 in Osaka Japan in 2012) (331 in West Sussex, UK 2012) And to throw in a little neuroscience by touching another human you released oxytocin & vasopressin which increases pro-social behaviors such as trust and modulates fear and anxiety. Simply put you will like each other and me more!
- now to keep the oxytocin flowing its a macaque taking a selfie looking at people in animals in the eyes release these prosocial chemicals
- even if you already have an idea - make it BETTER push your thinking learn the process don’t short change yourself by jumping ‘ahead’ your idea will improve stay open
- attention is your friend
- when you are what is exciting to you? AI? Health? VR? Data? Humans? where you can learn the most?
- CREATE - IDEATE circle exercise: -You have a sheet w/ 30 circles -Transform each circle into something recognizable -its okay to draw outside the lines -work on your own -goal: transform all 30 circles in 2 minutes GO!
- how are ideas generated? how are good ideas made better? aren’t some people just idea people?
- framework UNDERSTAND attention/empathy = insight/ah-ha user +need+ insight = definition of problem space/point of view CREATE ideate DELIVER build prototype to get the most learning possible test repeat
- framework UNDERSTAND attention/empathy = insight/ah-ha user +need+ insight = clear definition / question to solve problem space/point of view CREATE ideate DELIVER build prototype to get the most learning possible test repeat framework attention/empathy = insight user empathy + problem + ah-ha = problem space generate ideas and more ideas and more ideas build prototype to get the most learning possible test
- UNDERSTAND
- UNDERSTAND - EMPATHY empathy: understanding the experience of the people you are serving attention: learning the details of the challenges and problems
- UNDERSTAND - DEFINE combine insights gained from users, understanding of problems/challenges observe where the problems exists form a well defined question “will X solve users problem - meet their needs”?
- CREATE - IDEATE To form ideas - to think
- CREATE:IDEATE - CIRCLE EXERCISE - FLEXING OUR MUSCLE circle exercise: -You have a sheet w/ 30 circles -Transform each circle into something recognizable -its okay to draw outside the lines -work on your own -goal: transform all 30 circles in 2 minutes GO!
- CREATE:IDEATE -CIRCLE EXPERIENCE - - GETTING UNSTUCK Less than 30?: > Not clear about rules > can circles be combined? > how different do they have to be? Don’t like deadlines Couldn’t draw fast enough Didn’t want to do it
- be open - don’t kill crazy ideas/suggestions, chew on your tongue ask yourself how you can contribute effectively if you don’t typically speak up - do if you do typically speak up - don’t focus on how to make other members successful listen and hold your reactions - what if this wild idea works?
- be open - let go embrace crazy ideas/suggestions how can you make other members successful? ask yourself how you add value: if you don’t typically speak up - do if you do typically speak up - don’t This wild idea might work - or add to the value of your existing idea
- Build-on Make connections Seek novelty Mashup Merge Piggy back Leap frog Let go What are these new ideas sparking? Build on them
- Tips: Headline it - get the essence and move on - maintain flow Turn around to something that relates Bring side conversations to group & headline
- Tips: Get everyone’s voice in the room Bring side discussions to group Let everyone get their ideas out Headline it - get the essence and move on - maintain flow
- Tips: draw ideas crap drawings welcome
- Create a timebox with hard start & end times Create pressure and momentum
- ideas i’ve heard - more than once: -social event discovery app -what’s popular app -doctor rating app -patient platform -mental health platform -home repair service platform -news/content service -designer platform -delivery service (food, groceries, etc) -box subscription service
- challenge yourself
- Kick-ass > Make Great!
- Kick-ass > Make Great!