Innova derma™ teams up with healthone

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August 2013
InnovaDerma™ teams up with HealthOne, a leading Australian healthcare activation company, to represent its products through hundreds of new Points Of Sale (pharmacy) throughout Australia:
InnovaDerma™ has today announced entering into a commercial contract with one of the most successful and largest companies in Australia operating in Pharmacy representation and product activation.
Under the terms of the contract, InnovaDerma™ has engaged Health One www.healthone.com.au with a highly effective and large campaign starting with Australia’s largest state “New South Wales” to secure and distribute Leimo® Hair loss treatment products to 500 pharmacies over a period of 4 months commencing 1 September 2014.
For its part, InnovaDerma™ is launching a large TV and print media campaign coupled with a trade-support program to assist HealthOne in its goal to establish InnovaDerma™ and Leimo® as one of the largest and most successful brand in one of the fastest developing market of hair loss treatment products in its home turf of Australia.
On this occasion, Health One’s Director and spokesperson Carl Tuhtan said: “HealthOne is delighted to represent InnovaDerma™ and in particular the Leimo® brand and looks forward to gaining solid traction within pharmacy with the excellent product range.”
Haris Chaudhry, founder and Executive Chairman of InnovaDerma™ said “We have been negotiating with Health One for a significant amount of time in reaching a broad-based and highly effective exclusive distribution strategy and having analysed multiple options available to us , we believed Health One to possess the right expertise, talent pool, infrastructure and geographical reach nationally in our target to be represented in over 2000 Point Of Sales in our home market of Australia by the end of 2015. We believe that only Health One was well- equipped to deliver on this aggressive target and we are very excited to work with them”.
About InnovaDerma™
Headquartered in London and with fully owned subsidiaries in Australia, Philippines, New Zealand and Hong Kong, InnovaDerma™ is one of the fastest growing company offering clinically proven and highly effective products for male and female hair loss sufferers globally under its brand Leimo® along with an increasing range of products for hair care and clinically proven devices for body contouring and skincare including TriPollar Stop & TriPollar Pose.
For more information, visit www.innovaderma.com