Win Your Career - BMS

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Emphasise Bristol-Myers Squibb’s 3 key capabilities (cooperation, innovation and advancement) in the coming 3-5 years.

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Win Your Career - BMS

  1. 1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved CASE STUDY Bringing corporate behaviours to life through employees experiences. Client Bristol-Myers Squibb " Region China " Date 2013/2014 Keywords Career sites Talent Relationship Management Social media WIN YOUR CAREER
  2. 2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BACKGROUND Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. This leading company has 3 key capabilities:" Cooperation, innovation and advancement.
  3. 3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved BRIEF Emphasise Bristol-Myers Squibb’s 3 key capabilities (cooperation, innovation and advancement) in the coming 3-5 years.
  4. 4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved SOLUTION Maximum developed an internal competition campaign to let employees share their stories regarding the 3 categories, giving exposure to all the talented Employees. Through the competition, BMS could identify talents in the early stage and celebrate the achievements together.
  5. 5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
  6. 6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved COMPETITION WEBSITE Introduce campaign theme Enter stories in text/photo/video View all the submitted entries Show the numbers of “View” and “Like” Create profile page
  7. 7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved For more information, talk to me. Emile MacGillavry Managing Director! ! ! T: +86 139 1811 0043 E: emile.mac.gillavry@maximum.com W: maximum.com/emile-mac-gillavry NEXT STEPS
  8. 8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved HONG KONG ROTTERDAM SHANGHAI SINGAPORE Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM © 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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