In this webinar and learn how developing a strategic email communication plan can be a highly effective and cost efficient tool to help you demonstrate the value of membership to current and prospective members.

1. Ask Not What Your Members Can Do For You, But What Can You Do For Your Members Jeanette Brown, MBA Marketing Strategy Manager

2. Can You Hear Me Now? If you can hear and see my slide, please note this in the chat box to your right. If you cannot hear, please try re-dialing in, and let me know so I can be of assistance.

5. About Me

7. Email ranked only 6th in being the most effective channel to recruit new members. 44% of associations reported a decline in renewal rates in 2010. *Marketing General 2010 Membership Benchmarking Report

9. Build Your List

10. Online Subscription Form

11. Social Media is Your Friend

12. Social Media is Your Friend

13. Recruitment Right person Effective subscription form Right message Leveraging data from your AMS Right time Analytics go a long way…but there is more to this

15. Tactics used by organizations to improve relevancy

16. Right Message

17. Recruitment Review

18. Welcome Campaign What are your goals for your welcome campaign?

20. Dear Madilyn, Dear Madilyn,

21. Membership Welcomes

22. Triggered Emails

23. Create a Strategy Day 1 – Automated email is sent to new member Month 1 – Focus on mailed benefits to confirm they are receiving them. Member Joins Month 9 – Retention efforts begin Month 3 – Highlight benefit Month 6 – Highlight benefit

27. Welcome Campaign Review

28. Member Retention

29. Member Retention

30. Member Retention

31. Analytics

32. Review EMAILBLASTING Relevancy = Results

33. Questions? advisor@informz.com brown@informz.com Follow us online: www.twitter.com/informz www.slideshare.net/informz