1. A NEW PLATFORM FOR A NEW ERA

2. Rediscover Software
Development
Edward Hieatt
Vice President, Pivotal
4 November 2014
© Copyright 2014 Pivotal. All rights reserved.

3. Enterprise Computing is Changing
1st 2nd 3rd
MAINFRAME CLIENT-SERVER & WEB CLOUD
Automation of
Financial Accounts
© Copyright 2014 Pivotal. All rights reserved.
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
Automation of
Financial Accounts
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
“Free” CPU Cycles “Free” CPU Storage

4. Software is Changing Industries
$6B valuation
Financial Services
$12B valuation
Travel & Hospitality
© Copyright 2014 Pivotal. All rights reserved.
$19B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$28B valuation
Entertainment
$32B valuation
Automotive

5. Every Company Needs to Build Great Software
Francisco Gonzalez, CEO
© Copyright 2014 Pivotal. All rights reserved.
“ Banks need to take on Amazon and
Google or die. The shift to digital
requires a complete overhaul of banks
technology…it is a matter of survival.”

6. “The future is already here,
it's just not evenly distributed.”
© Copyright 2014 Pivotal. All rights reserved.
- William Gibson
Many Enterprises I talk to feel behind, fear the disrupters, and don’t know what
to do next. My message to you is that you can catch up, but you must be bold.

7. Cloud Foundry • Big Data Suite • Labs
© Copyright 2014 Pivotal. All rights reserved.

8. Back to Basics: What Does the Business Really Need?
Ÿ More Speed, yes…
– Software built much faster than in the past
– The ability to change direction based on customer feedback, market
conditions
Ÿ …But predictability is the key
– No surprises near a release
– Prefers “fast and predictable” over “sometimes very fast, often
mysteriously slow”
© Copyright 2014 Pivotal. All rights reserved.

9. The Importance of Predictable Speed
If a team’s speed is predictable, you know:
Ÿ When the current vision of the product could be built
Ÿ How realistic a deadline is, so you can adapt
Ÿ That a request to change or release doesn’t disrupt the team
Ÿ That bugs generally don’t get in the way of progress
Ÿ That a need to scale doesn’t disrupt feature progress
The challenge: it’s difficult!
© Copyright 2014 Pivotal. All rights reserved.

10. Solution
We need to solve for high, predictable productivity in the
face of product flux, large teams, legacy technology and
legacy team structures. We need:
1. Technology transformation
2. Cultural transformation
© Copyright 2014 Pivotal. All rights reserved.

11. 1. Technology Transformation
Ÿ Move to Platform-as-a-service (PaaS)
– Increases developer productivity
– Unifies IT environment
– Centralizes and enforces convention (security, scaling, etc)
– Generally allows developers to get back to writing code
Ÿ This is how the disrupters grew up
Ÿ Now you can have it in the enterprise
© Copyright 2014 Pivotal. All rights reserved.

12. Jonathan Rosenberg
CTO & VP, Collaboration
© Copyright 2014 Pivotal. All rights reserved.
“ PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”

13. 2. Cultural Transformation
Ÿ Prescribe a simple framework based on disciplined Agile
practices
– Clear separation of Product and Engineering roles
– Team co-location and Pair-Programming
– Test-Driven Development and repurposing of QA
Ÿ Then let go:
– Allow teams to experiment with process and find their voice
– Don’t try to hold on too tightly to the original spec or timeline
– Go live early and often; fail-fast; experiment
© Copyright 2014 Pivotal. All rights reserved.

14. © Copyright 2014 Pivotal. All rights reserved.
“We have to be agile.
This environment is demonstrating
that agility. It allows you to do things
as a team and do it quickly.”
- Bruce Broussard, CEO, Humana

15. x
• You must go full out
• You can start small
• Self selection
• Consider a new environment
• Build real applications that matter to the business
• Embrace open source
© Copyright 2014 Pivotal. All rights reserved.
Be bold - it won’t work
if you try to do it
half-heartedly.
Take a leap of faith!

16. Picture of Dev Environment of the past. Fills screen.
© Copyright 2014 Pivotal. All rights reserved.
Your teams can’t look like this…

17. © Copyright 2014 Pivotal. All rights reserved.
They need to look like this.

18. How you used to deploy – file ticket to get environment spun up
done with a build; ask IT to deploy; some sense of being slow
Deploying and release management can’t look like this…
© Copyright 2014 Pivotal. All rights reserved.

19. Picture of CF Deploy
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It needs to look like this.

20. A Slide that says you can do this
© Copyright 2014 Pivotal. All rights reserved.

21. Humana Digital Experience Center
© Copyright 2014 Pivotal. 2014 Pivotal. Al lA rlilg rhitgsh rtess reersveedrv. ed.
EH
Confidential - Internal Use Only - Do Not Forward

22. Rediscover Software Development
DEFINE DESIGN DEVELOP DEPLOY
Embrace cloud platform evolution, adopt an agile development
methodology, and let your developers find their voice.
© Copyright 2014 Pivotal. All rights reserved.

23. © Copyright 2014 Pivotal. All rights reserved.
Thank You

24. A NEW PLATFORM FOR A NEW ERA