A robust sales pipeline is a must have for any startup and SME. Inbound marketing can help your business generate more leads, close more deals, and make exponentially more money. In today’s world, buyers have all the power. Think about the process you went through the last time you made a purchase. Did you call up a salesperson, asking to buy? Or did you hop online and do some research? I be willing to bet you did the latter. Forrester Research found that today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they will engage with a vendor’s sales rep. It is time for you to support that buying process. It is time for you to join in and empower your potential customers to make the right decisions for themselves. Inbound is about being a part of the conversation. Being a part of that conversation means sharing helpful, relevant content with the world. It is about drawing people in -- that’s why it’s called Inbound, after all. And most of all, it is about creating marketing that people love.

1. • ROBERT BUKITS and TAMAS MOTAJCSEK
• BUDAPEST STARTUP SAFARY
• 04.20.2017
THE POWER OF INBOUND SALES AND
MARKETING
• TO GENERATE LEADS AND CLOSE DEALS

2. 1
• TRENDS

5. • INBOUND MARKETING