A PPT SAMPLE FOR STUDENTS
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FOLLOW MY "HOW TO MAKE PPT" RULES TRY TO CREATE A PPT SAMPLE. IT IS AN EXAMPLE
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A PPT SAMPLE FOR STUDENTS
- 1. HOW TO MAKE POWER PRESENTATION(PPT) TROPIC: DIGITAL MARKETING ASPECTSIN H&M
- 2. DIGITAL MARKETING ASPECTS IN H&M PRESENTED BY INDRANIL BANERJEE
- 3. Introduction • Hennas & Maritza AB(H&M) is a multinational clothing company in Sweden. • H&M is the second largest clothing company. • Net income $1.5 billions. (Source: https://textilevaluechain.net)
- 4. Background • Eriling persson founded H&M Clothing company in 1947 • The company started an online retailing business in 1998. • The company has 5076 stores in 2019. • (Source: https://images.successstory.net)
- 5. Marketing Strategy • Low price • Good Product quality • Multi channel Promotion • Having greater network (Sources: https://images.ukdissertations.net)
- 6. Coved 19 Marketing Strategy • 17% online business rises in COVID 19. • Build digital marketing in Europe, German and Australia. (source: https://www.oecd.net)
- 7. Conclusion • H& m is the second largest clothing company. • H& m has 74 countries and 5076 stores. • Used marketing technology to grow business. (source:https://iide.co)
- 8. Reference List Journals • Giertz-Mårtenson, I., 2012. H&M–documenting the story of one of the world's largest fashion retailers. Business History, 54(1), pp.108- 115. • Shen, B., 2014. Sustainable fashion supply chain: Lessons from H&M. Sustainability, 6(9), pp.6236-6249. • Widmer, M. and Okara, T., 2012. Company Stakeholder Responsibility: A Case Study of H&M and their CSR Strategy.
- 9. Thank you
Editor's Notes
- Hennes & Mauritz AB(H&M) is a multinational clothing company in Sweden. Erling persson founded in 1947.H&M is the second largest clothing company. The company focused on fashion clothing for children, men ,and women. In 2019, H&M operates in 74 countries for retailing. They have 5076 stores in the world. 126376 employees working there. Net income of that company is $1.5 billions.
- Eriling persson founded H&M Clothing company in 1947 . atfirst , he opened a shop in Sweden .The shop name is hennes. Hennes sold women's clothing. In 1964, he opened a store in norway. In 1974, Company was listed on the stockholm stock exchange. In 1998, the company started an online retailing business.the domain hm.com registered in 1997.In 2000, the company opened a store in new york city, USA. company operating 2325 stores in 2011. 3000 retail stores opened in 2013. Now in 2019, the company has 5076 stores.
- pricing strategies is a major key for a company to gain maximum profit and losses.. h& m gives affordable prices to access premium clothing. So different countries love the brand. Young men and women are attracted to their high quality products’ & m makes low cost strategy possible by reducing transportation and production cost. so h& m company sells their important value. They provide high quality clothing, latest fashion at best range. h& m develop multi channel promotion strategy. Techniques are advertising sales promotion and internet promotion. h&m company has the largest marketing area. They have 5076 stores in 74 countries.
- 65% of brands have undergone in covid situation. The brand managed to maintain their sales and increase their business area in 2019 covid panadomic situation.. 17% online business rises. Company decided to build their digital marketing in European countries. Also build their marketing in germany and australia. h& m company boosted their sales in 74 countries.
- H&M is a clothing company that is now the second largest in the world. Company established in 1947 by earling passon. At First the company shop name was hennes. h& m focus on fashion and clothing marketing like children ,men and women. They used low pricing, good product quality, and multi-channel promotion to build their company. In 1947 to 2019 they increased their marketing areas or network. Now 74 countries have their 5076 stores.