Syntens - Oestercompanie presentatie China

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Syntens - Oestercompanie presentatie China

  1. 1. MEET THE CHINESE CONSUMER & FOOD RETAIL
  2. 2. DUTCHMAN HENK TEROL IS THE OWNER OF EXPORT, BUSINESS DEVELOPMENTS, MARKETING AND COMMUNICATION CONSULTANCY AGENCY ADMARCOM. WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELYWITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIESOF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOURMASTER OF CEREMONIES.
  3. 3. 20 YEARS FROM NOW CHINAS WILL BETHE LARGEST ECONOMY IN THE WORLD. ESPECIALLYWHEN CHINA IS LESS EXPORT DEPENDENT AS DOMESTIC CONSUMPTION GROWS
  4. 4. Content• Why China?• Consumers• Internet• Food & Beverages• Sustainable food• Retail in China• Marketing & Distribution• Questions
  5. 5. WHY CHINA?
  6. 6. Why China?
  7. 7. Population Developments CHINA
  8. 8. Economic Grew CHINA
  9. 9. Chinese Economic Stats & Realities 1
  10. 10. Chinese Economic Stats & Realities 2
  11. 11. Dutch Trade with China Waar is de toegevoegde waarde en wat draagt dit bij aan de imaginaire waarde voor Nederland?Bron: Mathijs Bouman Ondernemers hebben de mond vol over China en India.“Maar de harde cijfers vertellen een ander verhaal.Nederland exporteert maar weinig naar die landen. Weverkopen vooral afval. ”
  12. 12. ChineseConsumers
  13. 13. Consumer Trends China
  14. 14. Young Chinese consumers
  15. 15. INTERNET
  16. 16. Internet
  17. 17. Chinese social media
  18. 18. Internet use
  19. 19. Online shopping
  20. 20. FOOD & BEVERAGES
  21. 21. Chinese are interest in European taste
  22. 22. What’s going on?
  23. 23. Developments in consumption
  24. 24. Trends
  25. 25. Consumer requests
  26. 26. New food concepts Top issues of the Chinese (young) people?
  27. 27. XTC world innovation Trends Tree
  28. 28. Top categories worldwide
  29. 29. XTC outlook food trends 2011• Ultra…. extremes• New combinations• Keep it simple…• Natural & Risk free• Transparency• Explicit health benefits• Appearance and control• Sustainability• Credibility• New technology
  30. 30. Opportunities
  31. 31. What we can deliver
  32. 32. SUSTAINABLE FOOD IN CHINA
  33. 33. China’s sustainable opportunities
  34. 34. Forecast 2013-2018
  35. 35. MARKETING &DISTRIBUTION
  36. 36. Who’s are the distribution channels build up?
  37. 37. Sims
  38. 38. Arla & SimsPlatform for Product Know-how and Market Insights
  39. 39. Developments food & beverages retail China http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
  40. 40. Carrefourhttp://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htmhttp://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
  41. 41. City Shop
  42. 42. City Shop
  43. 43. AND WE? WHERE ARE WE?WHAT ARE WE GOING TO DO?WHERE IS OUR SPIRIT?
  44. 44. Asia, the future for growth
  45. 45. 10 Days investigation for participators included visit SIALMay 18-20 ShanghaiMore information: factsheet on your deskAsk for program and cost estimate
  46. 46. Imported Food from Holland?
  47. 47. Workshop for entrepreneursCHINA with (in)to China
  48. 48. This is our aim, or not?
  49. 49. I WANT TO SHARE SOME IDEAS FROM HANS ROSLING WHO IS KEY SPEAKER ON TEDEXF&B Entrepreneurs With Export Plans To China
  50. 50. 同义词
  51. 51. Contact details• Henk Terol • Export (Business) Development• Mobile: +31 (0)654977703 • Export (Local) Support• Web: www.admarcom.com • Distribution Channel Analyses • Export Marketing & Planning • China Category Management • China consultancy Food & Beverages • Marketing & Communication • China Social Media • dBase with agents/importers and purchasers
  52. 52. CHINA Thanks for your attention and I wish that you can now make astep forwards to reach your aims HENK TEROL Mobile: +31(0) 654 977 703For more China: http://www.slideshare.net/quita1954

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