1. • K. Divakar , Team Coordinator, PGPEX-VLM, IIM Calcutta
• Aravind Kumara Pillai, PGPEX-VLM, IIM Calcutta
• Kumar. M, PGPEX-VLM, IIM Calcutta
• Senthil Raja M, PGPEX-VLM, IIM Calcutta
• Shanu Sharma, Phd IIT – Kanpur
Members
Contact info
divakarkx2014@email.iimcal.ac.in
9840259011

2. CURRENT PROBLEM
Water Pump installed by Panchayaths and
Municipalities is used as primary source for water in
most villages and towns. Water from such pumps are
not treated and may contain many substances such as
arsenic, fluorides, irons etc and also contains some
bacteria or viruses.
To get rid of all such contamination our team member Ms. Shanu Sharma, Phd scholar from IIT Kanpur has
come up with a patented technology of a smart pump named “People’s Pump” .
A pump that three chambers, one for water storage, the second one for UV treatment and the last one that
has granular, activated carbon etc ( silver nano pot can also be added) that purified the water with help of
gravity and delivers it out.
It does not use any electricity and the UV LED uses the manual pumping pressure for its function.
The pump will costs around Rs.650, when produced in a mass scale.
PEOPLE’S PUMP
TECHNOLOGICAL SOLUTION

3. Beneficiary  Villages and small towns that uses water pumps predominantly
Programme aims and objectives
 Develop and install “People’s pump” to provide hygienic drinking water mainly
in rural areas.
Product identification and
development
 People’s Pump – a patented technology of IIT Kanpur
 Cost of mass production Rs.650/- per piece
Implementation
 Identify the states that has many under developed villages
 Identify the villages that predominantly uses water pump and the water is not
hygienic
 Replace the existing pump with people’s pump.
 Expand this other villages, towns and cities step by step
Cost and time of
implementation
 Initially we may require say 1 lakh pumps to start with.
 That costs around 65 cr
 Later implementation requires 250 cr
 Annual maintenance require 30 cr
 Less than 3 years time it can be implemented all over India.
Sources of fund
 Central Government and State Government funds
 World bank and UNICEF
 Global NGOs and Corporates

4. •The technology of producing water
from air is shown.
• This requires electricity that can be
produced using solar panels.
• Average Humidity in places such as
Rajasthan and Gujarat is 80%.
•This technology is capable of producing
10 ~ 20 liters of water / hour.
• Each unit will costs about 25 lakhs.
•Lets stop women walking distances in
the desert to bring water.
•Aqua bill board an initiative from an
American University that produced
water from air can be the best solution.

5. Beneficiary
 People in desert and costal where there is no ground water source and
humidity is above 65%
Programme aims and objectives
 Install Aqua bill board to provide hygienic drinking water in the desert and
costal areas.
Product identification and
development
 Aqua bill board – equipment that produces water from air
 Cost of mass production Rs.25 lakh per piece
Implementation
 Identify the states that has desert and costal areas with no or less water
resources
 Install aqua bill boards
 Expand this other villages, towns and cities where water sources are diminishing
Cost and time of
implementation
 Initially we may require say 100 bill boards to start with.
 That costs around 25 cr
 Later implementation requires 100 cr
 Annual maintenance require 30 cr
 Less than 3 years time it can be implemented all over India.
Sources of fund
 Central Government and State Government funds
 Corporate companies can sponsor this since, bill board carries advertisement.
Hence whole project can be out of sponsorship alone.

6. Low temperature thermal
desalination plant
The world’s first ever low temperature thermal desalination plant (LTTD) was opened in Kavaratti, one of the
Indian Lakshadweep islands. The plant cost about INR 50 million and produces 100,000 litres/day of potable
water from sea water. Initial Production costs was INR 220-250/m3. Till date, 4 LTTD plants have been
successfully commissioned in the country, one each at Kavaratti, Minicoy, Agatti of Lakshadweep and one at
Northern Chennai Thermal Power Station (NCTPS), Chennai. Out of these four plants, the Minicoy and Agatti
plants were established in April 2011 and July 2011, respectively. The capacity of each of these LTTD plants is
1 lakh litre per day of potable water.
This solution to drinking water problem can be used in costal area. LTTD along with transport facilities can be
used for reaching interior areas in India.
The Nuclear Desalination Demonstration Plant (NDDP) located at Kalpakkam [off Chennai], Tamil Nadu, is the
world’s largest hybrid seawater desalination plant coupled to an existing nuclear power plant.

7. Beneficiary  People in coastal states like Kerala, Tamilnadu, Karnataka, Andrapradesh etc.
Programme aims and objectives
 Build LTTD plant near coastline based on the fresh water requirement of each
state so as to make each state self-sufficent.
Product identification and
development
 LTTD – convert salt water to drinking water(developed by National Institute of
Ocean Technology (NIOT) )
 Cost of plant Rs.5 crore
Implementation
 Identify the states with coastal line where LTTD plant can be installed.
 Determine the capacity based on the requirement of the state and surrounding
places.
 The state government with coastlines must work with NOIT for development of
this projects.
 Government must select an advisory committee to evaluate the end result and
success of the project.
Cost and time of
implementation
 Initially we may require say 5 plants in each 5 states
 That costs around 25 cr per state
 Annual maintenance require 10 lakhs
 Base on requirement it can expand to more plants or other states.
Sources of fund
 Central Government and State Government funds
 World bank and UNICEF
 Global NGOs and Corporates

8. The problem seems to be both the unavailability of proper sanitation
facilities as well as the awareness of hygiene factor. This can be tackled
only by doing a market research and finding out the specific problems
related to specific places. This requires:
Focusing on
youth and using
education.
Taking
responsibility for
the environment.
Supporting small-
scale
entrepreneurs.
Constantly
Monitoring
progress.
FINANCING:
The rural sanitation sector has continued to receive increasing budgetary support.
Further, as per the sanitation strategy 2012-22, an additional financial outlay of
Rs.470 billion has been identified to be utilized over a decade to achieve the
objectives of cent per cent rural sanitation.

9. Market Research
 Identify market research expertise
 Establish and train the research team
 Conduct consumer research
 Conduct producer research
Programme aims and objectives
 Develop and provide preliminary sanitation facilities and hygiene awareness
mainly in rural areas.
Product identification and
development
 Identify and develop marketable sanitation facilities & services (e.g. latrine
technologies /options, latrine information service, latrine centre)
Set up supply mechanism
 Identify potential suppliers of latrines & other related services
 Assess and develop their capacity to provide desired services
 Identify and/or set place(s) where consumers can access the sanitation services
being marketed (eg toilet centres)
 Work with the public sector to establish strategy for disposal of sludge from
toilets
Message and material
development
 Identify partners with expertise for the design and development of marketing
concepts
 Develop promotion strategy (TV ads and billboards)
 Select, train and promote hygiene awareness team spread throughout the
nation.(this can include leading celebrities and socialites)
Implement promotion
campaign
 Produce promotion materials (e.g. posters, flyers, radio jingle, billboard)
 Launch a campaign (e.g. road show, launch event)
 Run a promotion campaign for about 3 months
 Monitor the programme (spread/ response to the campaign, quality of services

10. Hygienic sanitation with water
savings .
Toilets that have flushing
system connected to wash
basin outlet.
A family of 3 members uses
wash basin to brush ,bath
,wash and shave in the
morning can use the same
water to flush their toilet.
WATER REUSED
TOILETS
This saves at least 7 liters
of water per day per
family.
Imagine if most of the
houses have this system,
how many million liters of
water can be saved.
All that Government should do
is to encourage industry to
manufacture such products and
provide them subsidies.
Encourage public to use such
products and improve
awareness by advertisement
and providing subsidies.
Expenditure Government need
to incur is for advertisement
part only and is compromising
on taxation or duties only.

11. Solar power
poop busters
that quickly
burns the toilet
wastes and
curtails the
septic tank
water mixing
with water
resources and
reservoirs.
Aerobic toilets
that doesn’t use
water to flush.
Hot toilets that
keep the
temperature
above room
temperature
and controls the
viruses and
bacteria that
causes infection
and diseases.
Bio material for
quick
decomposition
of toilet wastes.
Future Technology In Sanitation

12. References
1. Drinking water quality in rural India – Paper by water aid
2. Patents IIT Kanpur
3. Water & sanitation in India – Wikipedia
4. Impact of Silver Nano Particle – Paper by Prof. Han Yu, University of Virginia
5. Bill Board an Initiative by UTEC USA
6. Design for Society – Prof. Ekkman, Design Factory, Finland