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  1. 1. Manthan Topic: Sowing Prosperity. Boosting agricultural productivity: Connecting farmers to the rest of India. Team Details: Vivekananda Institute of Professional Studies, New Delhi. Mayank Khera. Siddharth Singh. Udit Sharma. Shree Kalra. Ayushi Jain.
  2. 2. BASIC PROBLEMS WITH AGRICULTURE PRODUCTIVITY IN INDIA PROBLEMS WITH LAND PROBLEMS WITH LABOUR INSTISTITUTIONAL PROBLEMS Small size of land holdings Uneducated Lack of irrigation facilities Overburdening of land Unskilled No emphasis on R&D Decreasing Fertility Lack of Knowledge Lack of storage infrastructure Decreasing area under Agriculture Disguised unemployed Lack of basic necessities Increased Soil Pollution (excessive use of Pesticides) Lack of Opportunities Lack of proper educational institutions Increasing Barren land Over Population Flawed supply chain
  3. 3. Organization to Benefit Farmers Stage -I • Increasing Land Productivity ,Trust Building & Micro land consolidation. Stage-II • Developing Skills (increasing labour productivity) , Storage Facilities & Processing units. Stage-III • Developing New Supply Chain (transportation & small stores). Objectives of the Organization
  4. 4. Stage I : Increasing Land Productivity ,Trust Building & Micro land consolidation. Identify small & marginal Farmers Association with Farmers Develop Trust on our Model Offer our comprehensive Package Including 24x7 assistance Spread word of mouth/Success stories Micro Land consolidation Share Profits from increased productivity
  5. 5. Stage II: Developing Skills, Storage Facilities & Processing Units. Skill Development Farmers ,Unproductive labour , Unemployed Rural youth. Processing Units Setting up small processing units Providing Employment Storage Facilities Setting up warehouses /cold stores Providing Employment
  6. 6. Stage III : Creating a New Supply Chain. Processed products to retail stores (Open Market). Unprocessed products to regional hubs. Reduce Logistic cost . Reduce wastage. Logistics Success of our products leads to opening of retail stores . 100 % dedicated to sell farm produce. To reach end customer directly Eliminate middlemen Retail Stores
  7. 7. STAGE 1 Pre harvest services : Soil mapping Climate analysis Irrigation analysis Selection of right crop. Crop insurance During harvest : Selection of Seeds Sowing time Irrigation set up. Crop protection/ Preventive measures Post Harvest : Stocking Transportation Sales & Marketing STAGE 2 Skill Development of rural youth: Share technical know how . Opening new horizons in agriculture. Processing Unit Utilize raw material to produce finished products . Utilize farm waste . Storage facilities : Developing cold stores for perishable products. Covered warehouses to store Agri produce STAGE 3 Transportation: Leasing out trucks for transportation . Transporting both perishable and non perishable products to market . Buying out own fleet to reduce dependency. Maintaining delivery TAT of 24 hours . Retail stores : To create retail store dedicated to sell our products , i.e. in raw and processed form. Tie up with existing retailers where it is not feasible for us to open stores . Stores with minimum operational cost. Employing 2-3 person per store. Operational Information about the three stages :
  8. 8. Composition of the Organization Central Management
  9. 9. Detailed Working Of the Organization Central Management: •To supervise the working of all the other departments and co-ordinate between them. •To implement the different stages so as to ensure the success of the model. Technical support: •This Department will include Agricultural scientists . •They will provide information to the farmer & assist them from before sowing the seeds till harvest. Analytical Department : This department will analyze the climate , water availability , crops that will reap max. benefit , as well as where and when will we get the max. value of our produce Marketing: The Aim of this department would be to market to produce and provide max. profits Finance : The finance department raise funds from the marketing department & from other stakeholder & and manage it. Planning : This department will focus on planning long term & short term policies of the org. and will keep the central management in check that it is working in sync with the goals of the org. Public Relation : The department will be the medium for communication with the farmers , the farmer will only have to approach the PRO & rest of the work will be done by him for the farmer. The department will also be in touch with govt and executives from pvt sector for raising funds and skill development respectively
  10. 10. Institutional Reforms The Scheme to Link all the rivers of India should be implemented. Network of canals & ponds should be created to ensure year around availability of water. IRRIGATION Government should encourage R&D by incentivizing new developments New Agricultural Institutes should be opened in rural areas . R & D Right to education(Art 21A) should include secondary education also . Education will eat away ignorance and will create more informed individuals. EDUCATION Better transportation facilities shall be made available to the farmers. Emphasis should be given at eliminating the middleman from between the farmer and consumer. SUPPLY CHAIN
  11. 11. Challenges to Success • It would be one of our biggest challenge to develop a relationship of trust with the farmers as there is a long history of betrayal by a number of classes of the society . Developing Trust Among the Farmers • Our Model is a slow one , though it ensures success in the long run , in short run the results will not be over the top. Slow Process • Our model needs continues support from the government in the form of institutional reforms , such as network of irrigation , educational institutions , R&D , etc . , without the support of government our path will be paved with thorns . Institutional Reforms
  12. 12. References