1. Manthan Topic: Sowing Prosperity.
Boosting agricultural productivity: Connecting
farmers to the rest of India.
Team Details:
Vivekananda Institute of Professional Studies, New Delhi.
Mayank Khera.
Siddharth Singh.
Udit Sharma.
Shree Kalra.
Ayushi Jain.

2. BASIC PROBLEMS WITH AGRICULTURE PRODUCTIVITY IN INDIA
PROBLEMS WITH LAND PROBLEMS WITH
LABOUR
INSTISTITUTIONAL
PROBLEMS
Small size of land
holdings
Uneducated Lack of irrigation
facilities
Overburdening of land Unskilled No emphasis on R&D
Decreasing Fertility Lack of Knowledge Lack of storage
infrastructure
Decreasing area under
Agriculture
Disguised unemployed Lack of basic necessities
Increased Soil Pollution
(excessive use of Pesticides)
Lack of Opportunities Lack of proper
educational institutions
Increasing Barren land Over Population Flawed supply chain

3. Organization to Benefit Farmers
Stage -I
• Increasing Land Productivity ,Trust Building & Micro land
consolidation.
Stage-II
• Developing Skills (increasing labour productivity) , Storage
Facilities & Processing units.
Stage-III
• Developing New Supply Chain (transportation & small stores).
Objectives of the Organization

4. Stage I : Increasing Land Productivity ,Trust
Building & Micro land consolidation.
Identify small &
marginal
Farmers
Association with
Farmers
Develop Trust
on our Model
Offer our
comprehensive
Package
Including 24x7
assistance
Spread word of
mouth/Success
stories
Micro Land
consolidation
Share Profits from
increased
productivity

5. Stage II: Developing Skills, Storage Facilities &
Processing Units.
Skill Development
Farmers ,Unproductive labour , Unemployed Rural youth.
Processing Units
Setting up small processing units
Providing Employment
Storage Facilities
Setting up warehouses
/cold stores
Providing Employment

6. Stage III : Creating a New Supply Chain.
Processed products to retail
stores (Open Market).
Unprocessed products to
regional hubs.
Reduce Logistic cost .
Reduce wastage.
Logistics
Success of our products leads
to opening of retail stores .
100 % dedicated to sell farm
produce.
To reach end customer directly
Eliminate middlemen
Retail Stores

7. STAGE 1
Pre harvest services :
Soil mapping
Climate analysis
Irrigation analysis
Selection of right crop.
Crop insurance
During harvest :
Selection of Seeds
Sowing time
Irrigation set up.
Crop protection/ Preventive measures
Post Harvest :
Stocking
Transportation
Sales & Marketing
STAGE 2
Skill Development of rural youth:
Share technical know how .
Opening new horizons in agriculture.
Processing Unit
Utilize raw material to produce finished
products .
Utilize farm waste .
Storage facilities :
Developing cold stores for perishable
products.
Covered warehouses to store Agri produce
STAGE 3
Transportation:
Leasing out trucks for transportation .
Transporting both perishable and non
perishable products to market .
Buying out own fleet to reduce
dependency.
Maintaining delivery TAT of 24 hours .
Retail stores :
To create retail store dedicated to sell our
products , i.e. in raw and processed form.
Tie up with existing retailers where it is
not feasible for us to open stores .
Stores with minimum operational cost.
Employing 2-3 person per store.
Operational Information about the three stages :

8. Composition of the Organization
Central
Management

9. Detailed Working Of the Organization
Central Management:
•To supervise the working of all the
other departments and co-ordinate
between them.
•To implement the different stages so
as to ensure the success of the
model.
Technical support:
•This Department will include
Agricultural scientists .
•They will provide information to the
farmer & assist them from before
sowing the seeds till harvest.
Analytical Department :
This department will analyze the
climate , water availability , crops
that will reap max. benefit , as well
as where and when will we get the
max. value of our produce
Marketing:
The Aim of this department would
be to market to produce and provide
max. profits
Finance :
The finance department raise funds
from the marketing department &
from other stakeholder & and
manage it.
Planning :
This department will focus on
planning long term & short term
policies of the org. and will keep the
central management in check that it
is working in sync with the goals of
the org.
Public Relation :
The department will be the medium for
communication with the farmers , the
farmer will only have to approach the PRO
& rest of the work will be done by him for
the farmer. The department will also be in
touch with govt and executives from pvt
sector for raising funds and skill
development respectively

10. Institutional Reforms
The Scheme to
Link all the rivers
of India should be
implemented.
Network of canals
& ponds should be
created to ensure
year around
availability of
water.
IRRIGATION Government
should encourage
R&D by
incentivizing new
developments
New Agricultural
Institutes should
be opened in rural
areas .
R & D
Right to
education(Art 21A)
should include
secondary
education also .
Education will eat
away ignorance and
will create more
informed
individuals.
EDUCATION
Better
transportation
facilities shall be
made available to
the farmers.
Emphasis should be
given at eliminating
the middleman
from between the
farmer and
consumer.
SUPPLY
CHAIN

11. Challenges to Success
• It would be one of our biggest challenge to develop
a relationship of trust with the farmers as there is
a long history of betrayal by a number of classes of
the society .
Developing Trust
Among the Farmers
• Our Model is a slow one , though it ensures
success in the long run , in short run the results will
not be over the top.
Slow Process
• Our model needs continues support from the
government in the form of institutional reforms ,
such as network of irrigation , educational
institutions , R&D , etc . , without the support of
government our path will be paved with thorns .
Institutional
Reforms

12. References
www.google.co.in