Manthan Topic: Sowing Prosperity.
Boosting agricultural productivity: Connecting
farmers to the rest of India.
Vivekananda Institute of Professional Studies, New Delhi.
BASIC PROBLEMS WITH AGRICULTURE PRODUCTIVITY IN INDIA
PROBLEMS WITH LAND PROBLEMS WITH
Small size of land
Uneducated Lack of irrigation
Overburdening of land Unskilled No emphasis on R&D
Decreasing Fertility Lack of Knowledge Lack of storage
Decreasing area under
Disguised unemployed Lack of basic necessities
Increased Soil Pollution
(excessive use of Pesticides)
Lack of Opportunities Lack of proper
Increasing Barren land Over Population Flawed supply chain
Organization to Benefit Farmers
• Increasing Land Productivity ,Trust Building & Micro land
• Developing Skills (increasing labour productivity) , Storage
Facilities & Processing units.
• Developing New Supply Chain (transportation & small stores).
Objectives of the Organization
Stage I : Increasing Land Productivity ,Trust
Building & Micro land consolidation.
Identify small &
on our Model
Spread word of
Share Profits from
Stage II: Developing Skills, Storage Facilities &
Farmers ,Unproductive labour , Unemployed Rural youth.
Setting up small processing units
Setting up warehouses
Stage III : Creating a New Supply Chain.
Processed products to retail
stores (Open Market).
Unprocessed products to
Reduce Logistic cost .
Success of our products leads
to opening of retail stores .
100 % dedicated to sell farm
To reach end customer directly
Pre harvest services :
Selection of right crop.
During harvest :
Selection of Seeds
Irrigation set up.
Crop protection/ Preventive measures
Post Harvest :
Sales & Marketing
Skill Development of rural youth:
Share technical know how .
Opening new horizons in agriculture.
Utilize raw material to produce finished
Utilize farm waste .
Storage facilities :
Developing cold stores for perishable
Covered warehouses to store Agri produce
Leasing out trucks for transportation .
Transporting both perishable and non
perishable products to market .
Buying out own fleet to reduce
Maintaining delivery TAT of 24 hours .
Retail stores :
To create retail store dedicated to sell our
products , i.e. in raw and processed form.
Tie up with existing retailers where it is
not feasible for us to open stores .
Stores with minimum operational cost.
Employing 2-3 person per store.
Operational Information about the three stages :
Composition of the Organization
Detailed Working Of the Organization
•To supervise the working of all the
other departments and co-ordinate
•To implement the different stages so
as to ensure the success of the
•This Department will include
Agricultural scientists .
•They will provide information to the
farmer & assist them from before
sowing the seeds till harvest.
Analytical Department :
This department will analyze the
climate , water availability , crops
that will reap max. benefit , as well
as where and when will we get the
max. value of our produce
The Aim of this department would
be to market to produce and provide
The finance department raise funds
from the marketing department &
from other stakeholder & and
This department will focus on
planning long term & short term
policies of the org. and will keep the
central management in check that it
is working in sync with the goals of
Public Relation :
The department will be the medium for
communication with the farmers , the
farmer will only have to approach the PRO
& rest of the work will be done by him for
the farmer. The department will also be in
touch with govt and executives from pvt
sector for raising funds and skill
The Scheme to
Link all the rivers
of India should be
Network of canals
& ponds should be
created to ensure
be opened in rural
R & D
education also .
Education will eat
away ignorance and
will create more
facilities shall be
made available to
Emphasis should be
given at eliminating
from between the
Challenges to Success
• It would be one of our biggest challenge to develop
a relationship of trust with the farmers as there is
a long history of betrayal by a number of classes of
the society .
Among the Farmers
• Our Model is a slow one , though it ensures
success in the long run , in short run the results will
not be over the top.
• Our model needs continues support from the
government in the form of institutional reforms ,
such as network of irrigation , educational
institutions , R&D , etc . , without the support of
government our path will be paved with thorns .