Making your content marketing efforts truly engaging may be easier than you think. Real-world examples and inspiration to add a little bit of playfulness to your content strategy. Easy wins and hacks to get started now.
9. Gamification Drives Results
Study of 300 eCommerce brands looking for
a mid-funnel conversion (i.e. email):
Conversion rate increased 250%
when some element of the conversion
was interactive and/or gamified.
10. Elements of Gamification
1. Narrative
2. Competition
3. Progress
and Streaks
4. Feedback and Evaluation
5. Goals and Rewards
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11. (PS - they also used it as a recruitment tool)
Narrative
Domino’s Pizza Hero
You’re not ordering a pizza
you’re learning how to make one!
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12. (PS - it’s also how they mapped their audience)
Dos Equis - Where do you rank
on “The World’s Most
Interesting Person” scale?
Competition
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14. JustFab - What’s your perfect shoe style?
Feedback and Evaluation
(PS - Winc, eSalon, Stitchfix, and about 100 other
disruptive ecomm brands do this)
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24. By the Numbers:
30% Average
Open Rate
10% of all
opens clicked
51% of all clicked
completed
8% of all opens
converted into
hot leads
560 new,
high-quality
leads
10 new sales
(so far)
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26. 1. Just create a quiz already
2. Checklist
3. Gamified lead capture form
4. Rewards for social shares
5. Countdown clock
6. Progress bars
7.Streaks
Quick Wins
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28. Top Tips
Mobile first - it’s easier to scale
up than to shrink
Don’t lose sight of your goals
Don’t make a game for the sake
of making a game
Don’t be creepy
@content_fairy