This is the full slidedeck of our 'Consumer Consulting Board' Smartees Workshop (30 April, 2013) in London. The main focus is on how to give your consumers a seat on the board of your company.

1. The Consumer Consulting
Board
This is the full slidedeck of our the
‘Consumer Consulting Board’ Smartees
Workshop (30 April, 2013). The main
focus is on how to give your
customers a seat on the board of
your company.

3. 1. Welcome
2. Introduction
3. The Consumer Consulting Board
BREAK
4. Design your community
5. Leverage your community
6. Q&A

4. WIKI WALL
MROCs

22. #1: Collaboration and co-creation
are trends; in 3 years, these will
blow over.
Statement:

25. Insighting Developing
Optimizing Implementing
Business
Objectives

43. Inspired by trendy clubgoers

44. Thinking harder…

45. …and thinking different

46. A matching way of reporting

47. ... for maximal impact

50. Queuing in front of the club is
always so boring! It should be
possible to already have a first
glimpse of the vibes, it will make it
worth waiting and build up my
excitement.

51. The origami element at the entrance links the outside to
the inside of the club and hints at the interior design.

52. It is so frustrating not to be
noticed by the bartender! I’m
clearly trying to get his attention,
however others are being served
before me.

53. The bar is interactive and allows you to order a beer,
it even keeps track of who is next in line.

54. I’m at the bar for different
reasons; sometimes just to quickly
get a drink, but I may also be
catching up with my friends or
having a chat with an interesting
stranger.

55. The interactive bar surface entertains and connects
people in playful ways.

56. Design the community
How will your community be setup?
1/ Who
3/ Questions &
tasks
2/ What
3/ What are your questions & tasks for the
consumers?
• ..
• ..
2/ What’s the main goal of your community?
• ..
• ..
1/ Who will you select (profile, number)?
• ..
• ..

58. CHOOSING YOUR
Pilot Project

61. Conversations from external stakeholders
Conversationsfrominternalstakeholders Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!

62. Internal

63. Internal

64. Internal

65. Internal

67. External

73. It’s an EVOLUTION,
not a REVOLUTION!

74. Sharing
IS caring

76. WIKI WALL
MROCs

78. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara