Getting Your Startup Noticed

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In a sea of startups, how do you fight indifference and noise to get noticed by the press, by investors, by partners, by customers and by great candidates for your startup.

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Getting Your Startup Noticed

  1. 1. Getting Noticed<br />Marcelo Calbucci<br />@calbucci | marcelo@calbucci.com<br />
  2. 2. Founder Institute 2010<br />“The three things that will make your startup fail are [industry] indifference, [market] noise and [customer] inertia.”<br />-Marcelo Calbucci<br />http://www.seattle20.com/blog/The-3-Things-That-Will-Make-Your-Startup-to-Fail.aspx<br />
  3. 3. Fight Indifference & Noise<br />How’s this different?<br />Why should I care?<br />
  4. 4. Different Answers<br />Prospects<br />Customers<br />Candidates<br />Employees<br />Investors<br />Partners<br />Press<br />Why should I care?<br />&<br />How’s this different?<br />
  5. 5. Prospects<br />Investors<br />Customers<br />YOUR STORY<br />Partners<br />Candidates<br />Employees<br />Press<br />
  6. 6. PR is all puffery<br />"...I just didn’t see the point of PR. ...just focus on the product, just focus on the metrics and doing what’s right for users, and ... the story will tell itself. <br />…I don’t like to brag, and a lot of PR just seemed like puffery to me!<br />...basically, every part of the business affects every other part. When you have good PR, it makes it easier to hire, which translates into building better products to get more users, to make more money, which then will get you more PR, let you hire more people, and so on and so forth..."<br />-Greg Tseng, CEO of Tagged<br />http://mixergy.com/greg-tseng-tagged-interview/<br />
  7. 7. Maslow’s Pyramid of Needs<br />http://en.wikipedia.org/wiki/Maslow%27s_Pyramid<br />
  8. 8. Press<br />Awesome World-Changing<br />Patent-Pending<br />Revolutionary Product<br />Great Story<br />My readers will read it<br />and share!<br />
  9. 9. 5-Step Getting Noticed Strategy<br />SHOW UP<br />LISTEN<br />CONTRIBUTE<br />YOUR STORY IS ALIVE<br />BE PROACTIVE<br />
  10. 10. Getting Noticed Tactics<br />Build a social media presence (Facebook, Twitter, Blog, Tumblr, LinkedIn, Google+)<br />Build two email list: insiders & outsiders and send monthly updates<br />Share, Re-Share and participate<br />Go to events<br />Do send Press Releases over the wire<br />Experiment w/ cheap advertising<br />Build relationship w/ press & influencers<br />Don’t forget ‘old world’: direct mail, print ads, bus ads, radio, etc.<br />Give talks!<br />Launch a ‘fun’ side-product<br />Figure what works for you, but do something!<br />
  11. 11. Recommend Reading<br />Purple Cow by Seth Godin<br />Zagby Marty Neumeier<br />Made to Stick by Chip Heath & Dan Heath<br />Different by Youngme Moon<br />
  12. 12. Thank you!<br />@calbucci<br />marcelo@calbucci.com<br />everymove.org<br />

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