The Age of Distraction presented by Timo Vandemaele (Senior Research Consultant at InSites Consulting) at the Bloovi Mobile Day on Thursday November 20, 2014 in Antwerp (BE). Today, our average attention span, the time that we can focus on one specific thing, is 8 seconds, down from 12 seconds a decade ago. Part of this evolution of course originates from an increasingly complex digital landscape and an overload on information that we have to process each day. Do brands adapt their strategies to these behavioral changes of consumers or are they completely lost in The Age of Distraction?