6. The population aged 18 -35
represents 13.8 million
in 2015.
Population will be constantly
increasing during next 15 years.
This year, France had also the
highest birth rate in Europe.
Insee, metropolitan France in 2015
7. If we price the luggage at 150€, the total business cake will be
8. Women Men
Age 25-35 25-35
End of studies 19.8 19.7
First job 19.9 19.6
First couple 18.4 20.2
Leaving parent’s home 19.6 20.9
First cohabitation 22.5 24.9
First child /// ///
Median age at milestones in the life of age 25-35
Source: Ined-Insee, Enquete Epic, 2013-2014
Around 18-25, French young adults almost done the experiences of :
First Job, First Couple, First Leaving Parents’ Home,
& First Cohabitation
9. % of people in the age group Thousands (1)
2015 Q3 2015 Q4 (p)* 2015 Q4 (p)*
Employed people 64.3 64.3 25 519
15-24 years 28.1 28.3 2 047
25-49 years 80.0 80.0 16 139
Unemployed persons 7.3 7.2 2 855
15-24 years 9.0 8.9 646
25-49 years 8.3 8.2 1 651
Active people 71.7 71.5 28 374
15-24 years 37.1 37.2 2 693
25-49 years 88.4 88.2 17 789
*(p) = provisional results
Scope: population of people living in households in metropolitan France, people
aged 15 to 64.
Source: INSEE, Labour Force Survey
Table 2 Employed and Unemployed % in age groups
Only around 8%-9% of the
population aged 15-24 and 25-49
did not have jobs.
18. View Graph
Conception View
Main Function
Additional Function：
1. Weighing the luggage and sending the information
to the user’s smart phone App automatically.
2. Inner lights open automatically.
3. Special space for electric facilities：keep the temperature
suitable, promise the statement in various situation, and
dry in the luggage.
4. Charging for the electric facilities when needed.
5. Using solar cell, so can charging during the trip.
19. Color ：
The combine of brilliant blue and turquoise blue
show the sense of technology and future.
Outline：
Just like a luggage or a backpack
Meaning：
It stands for multifunctional, multi-faces, and
multi-spaces. Without limits, transforming freely.
What’s more, it just like the running legs of man,
So, let’s go, allons-y!
23. Plan
1. Circulating broadcasting the advertisement in mainstream media and
the TV in train/bus station and Airport .
2. Inviting social media stars to use and write the comments aout our products on
Facebook, Instagram, and Twitter.
Activities:
1. Launching ‘code name’ of the product : Bastille
The hashtag # Liberez la Bastille.
2. Retweet our hashtag will winning the chance to get a coupon or
preemption to buy the product.
24. Plan
1. Partner with Parisian artists
(i.e. Sébastien Tellier)
2. Interaction with the community on networks (i.e. travel websites and forums)
(make them comment, to share, to react)
3. Engaging audience retweet with our hashtag for winning a coupon or preemption
4. Hype with celebrities/spokespersons…
