5 tweetable findings based on Media Session GRP 'Mobile Internet and the Influence on Search in Belgium' - Focus on gender differences

1. part 3 FINAL 5 tweetablefindings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’ Thursday 26th May 2011

2. Focus on differences by gender

3. smartphone penetration TOTAL 19% Belgium: 23% of men use a smartphone vs 15% of women (+12 y.o.). 9 out of 10 use it every day. #research #Havas #mobile http://omnimediavore.blogspot.com

4. profile users Belgian smartphone user tend to be younger, French-speaking, male, online buyer and active #research #OPA #mobile

5. Smartphone usage by gender in Belgium: a (reliable) tool for women, ‘a part of me’ for men. #research #Space #mobile

7. presence of kids

8. need for relay

9. need for reliability

10. more involved

11. better technical knowledge

12. more intuitive

13. more fun/pleasureWomen use smartphone to multitask, men to keep informed #research #Space #mobile

14. Belgian tablet users profile follows the same trends as smartphone users #research #Havas #OPA #tablet

15. @vansan2010 http://www.slideshare.net/esvean http://omnimediavore.blogspot.com Want more?