5 tweetable findings tablets and smartphones in Belgium: part 3

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5 tweetable findings based on Media Session GRP 'Mobile Internet and the Influence on Search in Belgium' - Focus on gender differences

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5 tweetable findings tablets and smartphones in Belgium: part 3

  1. 1. part 3<br />FINAL<br />5 tweetablefindings heard on Media Session GRP ‘Mobile Internet and the Influence on Search in Belgium’ <br />Thursday 26th May 2011<br />
  2. 2. Focus on differences by gender<br />
  3. 3. smartphone penetration<br />TOTAL 19%<br />Belgium: 23% of men use a smartphone vs 15% of women (+12 y.o.). 9 out of 10 use it every day. <br />#research #Havas #mobile<br />http://omnimediavore.blogspot.com<br />
  4. 4. profile users<br />Belgian smartphone user tend to be younger, French-speaking, male, online buyer and active <br />#research #OPA #mobile<br />
  5. 5. Smartphone usage by gender in Belgium: <br />a (reliable) tool for women, ‘a part of me’ for men.<br />#research #Space #mobile<br />
  6. 6. <ul><li>multitasking/multirole
  7. 7. presence of kids
  8. 8. need for relay
  9. 9. need for reliability
  10. 10. more involved
  11. 11. better technical knowledge
  12. 12. more intuitive
  13. 13. more fun/pleasure</li></ul>Women use smartphone to multitask, men to keep informed <br />#research #Space #mobile<br />
  14. 14. Belgian tablet users profile follows the same trends as smartphone users<br />#research #Havas #OPA #tablet<br />
  15. 15. @vansan2010<br />http://www.slideshare.net/esvean<br />http://omnimediavore.blogspot.com<br />Want more?<br />

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