marketing and supply chain of GATI

1. “A STUDY ON IMPACT OF E-LEARNING
APPS ON TEENAGER’S BEHAVIOR
THROUGH “BYJU’S” IN LUCKNOW"
PRESENTED BY
(MAYANK SHEKHAR SINGH)
Roll No- 1210672148
SUMMER TRAINING PROJECT
REPORT
On

2. Introduction
 Job recruitment is a continuous process in an organization. It
maintains day after day due to the fact the wishes of the employer
and employees are never static. The employer's wishes are
transferring constantly to satisfy changing and technical conditions.
An employee desires to trade along with his age, experience, private
duties, pursuits, and economic situations. Operations within an
organization change to meet modifications in manufacturing,
services, and distribution. The entire organization is dynamic,
transferring, and converting. Consequently, Bala vikasa demands
vary from duration to period.

3. Company Profile
We live in digital era. Everything around us transformed through
technological interventions in recent decades. The people
belong to the different age categories are either willingly or
unwillingly forced to adopt the new technology to some extent to
greater extent in order to cope with the technology
transformation race.

4. Objectives of the Study
 To Study on Impact of e-learning apps on
teenagers behavior through “Byju’s” in
Lucknow.
 To study the factors affecting the buying
behavior of customers.
 To study the level of customer satisfaction
towards online apps.
 To study the market position of online learning
apps.

5. Research Methodology
Project Research Type Descriptive Research
Data Sources Primary Data , Secondary Data
Research Approach Survey Method
Research Instrument Questionnaire
Sampling Procedure Convenient sampling.
Sample Size 70 Respondents
Geographical Coverage Lucknow
Duration of the Survey 45 Days

6. Limitations of the study
 The study is limited to Lucknow city only.
 The time constraint was one of the major
problems.
 The study is limited to the different schemes
available under the mutual funds selected.
 All the customers are online so only a few
customers were in contact.
 As all the information is given by the customers it
may be biased.

7. FINDINGS
 The main finding of this Study is that e-learning is perceived to be
useful. This usefulness includes people being able to study from
anywhere in the world without necessarily relocating.
 This ability to study from anywhere in the world becomes an
advantage e-learning provides over face-to-face learning because
this is not possible in traditional face-to-face learning. This research
further shows that students believe that when studying through e-
learning there is the chance to experience substantially similar or an
alternative means of being educated, as done in the physical
classroom setting. For example, possibility to have live lectures via
synchronous tools and being able to get immediate feedback to
questions just as is done in the traditional classroom setting by the
help of technological advancement. It is also discovered in this
research that e-learning platform and tools are perceived to be easy
to use.

8. SUGGESTIONS
 Since most, if not all educational institutions in Lucknow offer their
courses through face-to-face learning, efforts must be made by
these institutions to get some of their teaching and learning activities
done either through fully-online learning or web-assisted learning.
This will make students to experience hybrid learning (combination
of face-to-face learning and online/web-assisted learning), which is
their preferred mode of learning as shown in this study. Furthermore,
most of the educational institutions in Lucknow that wants to get
more students to pursue their courses are opening satellite
campuses at various locations so as to enable people in those areas
to get face-to-face learning. The researcher, however, thinks that
resources should rather be apportioned to enable students and
prospective students to benefit from e-learning, especially the hybrid
type as they desire.

9. CONCLUSION
 The development of technology has made significant contribution in
education system in India. The younger generation has the various
channels of learning and gaining access different kind of information
through formal learning, non-formal learning, and informal learning.
The marketing agencies of multi-national corporations find very
difficult in prediction of buying behaviour of younger generations
through online. Based on the findings of the study it is concluded
that the online learning has significant positive effect on teenagers’
buying behaviour during online shopping. The results of the study
may give hint to them to focus on informal channels of learning to
market their products and services in order to encourage
youngsters to buy their products.

10. THANK YOU