1. PRESENTED TO
Ms. Kanchan Agarwal
(Faculty Guide)
“SHOPPING ADVANCEMENT IN
INSTAGRAM”
A
PRESENTATION
On
PRESENTED BY
ISHA SHRIVASTAVA
MBA 2nd Semester
2. Introduction
Instagram had several shopping features that allowed businesses to
showcase and sell their products on the platform. However, please
note that Instagram frequently updates its features, so there may
have been advancements since then. Here are some of the
shopping advancements that were available on Instagram at that
time:
Instagram Shopping Tags:
Instagram Shop:
Shopping in Explore:
Shopping from Creators:
Instagram Checkout:
It's important to note that the availability of these features might vary
depending on your location and the type of account you have on
Instagram. For the most up-to-date information on shopping
advancements in Instagram, I recommend visiting the official
3. Objectives
The objectives of a study on shopping advancement in Instagram
can vary depending on the specific research goals and the target
audience. However, here are some potential objectives that could
be considered:
To examine the effectiveness of Instagram shopping features:
To understand user perceptions and attitudes towards shopping on
Instagram:
To identify the impact of Instagram shopping on businesses:
To explore the role of influencers in Instagram shopping:
To provide recommendations for businesses and marketers:
These objectives can serve as a starting point for a study on shopping
advancement in Instagram, and researchers can tailor them based
on their specific research interests and objectives.
4. Objectives
Providing Recommendations: Based on the findings, the study
aims to provide recommendations and insights to logistics
companies, policymakers, and stakeholders on how to effectively
integrate and leverage robotics technologies. These
recommendations may include strategies for successful adoption,
best practices, and guidelines for addressing workforce transitions.
By pursuing these objectives, studies on robotics in the logistics
industry contribute to a deeper understanding of the field, facilitate
informed decision-making, and help shape the future of logistics
operations.
5. Research Methodology
DESCRIPTIVE RESEARCH:
The research undertaken was a descriptive research as it
was concerned with specific predictions, with narration of
facts and characteristics concerning Shopping
advancement in Instagram.
COLLECTION OF DATA
For carrying out the study of this particular topic the data
have been collected basically from Secondary sources. They
are;
Secondary Sources:-
Internet
6. The methodology for studying shopping advancement in
Instagram will depend on the specific research objectives and
the available resources. Here are some possible research
methods that can be utilized:
Survey:
Interviews:
Case studies:
Data analysis:
User testing and observation:
Literature review:
It is important to choose the research methods that align with
the research objectives and provide the most relevant and
reliable data. A combination of quantitative and qualitative
methods can often provide a comprehensive understanding
of the topic.
Methodology
7. The need for innovation in shopping advancement on Instagram stems from
several factors:
Evolving consumer expectations:
Increasing competition:
Rising popularity of mobile shopping:
Influencer marketing dynamics:
Enhanced analytics and insights:
Overall, the need for innovation in shopping advancement on
Instagram arises from the necessity to meet evolving
consumer expectations, stand out in a competitive landscape,
capitalize on the popularity of mobile shopping, leverage
influencer marketing dynamics, and provide businesses with
advanced analytics tools. By addressing these needs,
Instagram can continue to be a leading platform for shopping
and e-commerce.
Need of innovation
8. Conclusion
In conclusion, Instagram has made significant
advancements in shopping features to meet the
evolving needs of consumers and businesses.
With features such as shopping tags, the
Instagram Shop, shopping in Explore, shopping
from creators, and Instagram Checkout, the
platform has created a seamless and engaging
shopping experience for users.
The objectives of studying shopping advancement
in Instagram can vary, including evaluating the
effectiveness of shopping features, understanding
user perceptions and attitudes, identifying the
impact on businesses, exploring the role of
influencers, and providing recommendations for
marketers.
9. To conduct research in this area, various
methodologies can be employed, such as surveys,
interviews, case studies, data analysis, user testing,
and literature reviews. A combination of quantitative
and qualitative methods can provide a comprehensive
understanding of shopping advancements on
Instagram.
The need for innovation in shopping advancement
arises from evolving consumer expectations,
increasing competition, the popularity of mobile
shopping, dynamics of influencer marketing, and the
demand for enhanced analytics and insights. By
continuously innovating and introducing new features,
Instagram can differentiate itself, meet user
expectations, and provide businesses with effective
tools for driving sales and engagement.
10. Overall, Instagram's shopping advancements
have transformed the platform into a vibrant e-
commerce hub, benefiting both users and
businesses. With further innovation and
adaptation to market trends, Instagram can
continue to evolve as a leading platform for
shopping in the future.