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PRESENTED BY
Richa Dubey
Roll No-2201220700069
SRMCEM, LUCKNOW
A
MINI PROJECT REPORT
On
 The cosmetic industry is constantly evolving and embracing
emerging technologies to enhance product development,
customer experience, and overall efficiency. Nykaa, being a
prominent player in the cosmetic industry, also explores
various emerging technologies. Here are some examples:
 Augmented Reality (AR):
 Artificial Intelligence (AI):
 Internet of Things (IoT):
 3D Printing:
 Blockchain:
 Virtual Reality (VR):
 Chatbots and Natural Language Processing (NLP):
Understanding the customer’s requirement
then creating a product.
Providing customers with a base product
and making minor changes according to
customers
Feature Analysis of Online Customizable
Cosmetic Industry
Tips for the Success of Customized
Cosmetics Business.
 DESCRIPTIVE RESEARCH:
 The research undertaken was a descriptive
research as it was concerned with specific
predictions, with narration of facts and
characteristics concerning Customized cosmetics
services.
 COLLECTION OF DATA
 For carrying out the study of this particular topic
the data have been collected basically from
Secondary sources. They are;
 Secondary Sources:-
 Internet
 The beauty industry has understood that they
have to embrace personalization as no two faces
are similar. Famous brands are recognizing this
need and implementing personalization. With
cosmetics, people are feeling a sense of paralysis
and they have a lot of options to choose from.
When given a lot of options they are less likely to
purchase anything or be happy with the product
they have bought. This is the reason beauty brands
have started using personalization.
 An algorithm to understand customers
preference
 Intuitive UI
 Specific motive packages
 Social sharing
 E-commerce section
 Gifting options
 Niche Marketing
 Personalized Customer Service
 Free Services
 Easy to Showcase
 In conclusion, Nykaa, as a leading player in the cosmetic industry,
is actively embracing emerging technologies to enhance various
aspects of its business. These technologies are transforming the
way customers discover, try, and purchase cosmetic products, as
well as improving overall efficiency and personalization. By
incorporating augmented reality (AR), artificial intelligence (AI),
Internet of Things (IoT), 3D printing, blockchain, virtual reality
(VR), chatbots, and natural language processing (NLP), Nykaa is
able to provide innovative solutions and elevate the customer
experience.
 AR technology allows customers to virtually try on makeup
products, enabling them to make more informed purchasing
decisions. AI and personalized recommendations based on
customer data help enhance the shopping experience and ensure
customer satisfaction. IoT devices and connectivity enable smart
beauty tools that monitor skin health and automate product
reordering.
 The implementation of 3D printing technology enables Nykaa
to create customized and personalized beauty products,
reducing waste and increasing efficiency. Blockchain
technology ensures transparency and traceability, instilling
trust in the authenticity and quality of products. VR
applications provide immersive and interactive beauty
experiences, while chatbots powered by NLP offer
personalized assistance and recommendations.
 Overall, Nykaa's integration of emerging technologies
demonstrates its commitment to innovation and adapting to
the evolving needs of customers in the cosmetic industry. By
leveraging these technologies, Nykaa continues to
revolutionize the way customers discover and experience
beauty products, elevating the overall shopping experience
and setting new standards in the industry.
 https://peachesandblush.com/the-benefits-of-customized-
skincare-
products/#:~:text=A%20customized%20skin%20care%20routin
e,healthy%20and%20look%20its%20best
 https://www.fatbit.com/fab/online-customizable-cosmetic-
industry-analysis-features/
 https://www.nykaa.com/beauty-partners-quick-link
Emerging technologies in cosmetic industry (Nykaa).pptx

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Emerging technologies in cosmetic industry (Nykaa).pptx

  • 1. PRESENTED BY Richa Dubey Roll No-2201220700069 SRMCEM, LUCKNOW A MINI PROJECT REPORT On
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  • 4.  The cosmetic industry is constantly evolving and embracing emerging technologies to enhance product development, customer experience, and overall efficiency. Nykaa, being a prominent player in the cosmetic industry, also explores various emerging technologies. Here are some examples:  Augmented Reality (AR):  Artificial Intelligence (AI):  Internet of Things (IoT):  3D Printing:  Blockchain:  Virtual Reality (VR):  Chatbots and Natural Language Processing (NLP):
  • 5. Understanding the customer’s requirement then creating a product. Providing customers with a base product and making minor changes according to customers Feature Analysis of Online Customizable Cosmetic Industry Tips for the Success of Customized Cosmetics Business.
  • 6.  DESCRIPTIVE RESEARCH:  The research undertaken was a descriptive research as it was concerned with specific predictions, with narration of facts and characteristics concerning Customized cosmetics services.  COLLECTION OF DATA  For carrying out the study of this particular topic the data have been collected basically from Secondary sources. They are;  Secondary Sources:-  Internet
  • 7.  The beauty industry has understood that they have to embrace personalization as no two faces are similar. Famous brands are recognizing this need and implementing personalization. With cosmetics, people are feeling a sense of paralysis and they have a lot of options to choose from. When given a lot of options they are less likely to purchase anything or be happy with the product they have bought. This is the reason beauty brands have started using personalization.
  • 8.  An algorithm to understand customers preference  Intuitive UI  Specific motive packages  Social sharing  E-commerce section  Gifting options
  • 9.  Niche Marketing  Personalized Customer Service  Free Services  Easy to Showcase
  • 10.  In conclusion, Nykaa, as a leading player in the cosmetic industry, is actively embracing emerging technologies to enhance various aspects of its business. These technologies are transforming the way customers discover, try, and purchase cosmetic products, as well as improving overall efficiency and personalization. By incorporating augmented reality (AR), artificial intelligence (AI), Internet of Things (IoT), 3D printing, blockchain, virtual reality (VR), chatbots, and natural language processing (NLP), Nykaa is able to provide innovative solutions and elevate the customer experience.  AR technology allows customers to virtually try on makeup products, enabling them to make more informed purchasing decisions. AI and personalized recommendations based on customer data help enhance the shopping experience and ensure customer satisfaction. IoT devices and connectivity enable smart beauty tools that monitor skin health and automate product reordering.
  • 11.  The implementation of 3D printing technology enables Nykaa to create customized and personalized beauty products, reducing waste and increasing efficiency. Blockchain technology ensures transparency and traceability, instilling trust in the authenticity and quality of products. VR applications provide immersive and interactive beauty experiences, while chatbots powered by NLP offer personalized assistance and recommendations.  Overall, Nykaa's integration of emerging technologies demonstrates its commitment to innovation and adapting to the evolving needs of customers in the cosmetic industry. By leveraging these technologies, Nykaa continues to revolutionize the way customers discover and experience beauty products, elevating the overall shopping experience and setting new standards in the industry.