The document provides guidelines for a team analytical report on developing a public relations (PR) strategy to address issues with a change in shipping schedule between a manufacturing facility and distribution center in Indonesia. The report must identify cultural considerations for the target audience, discuss 3-4 PR options with pros and cons, and recommend one option. It should be formatted as a memo with headings for Problem, Discussion of Options, and Resolution. A participation memo evaluating each member's contributions is also required.

1. Objectives
Previously you were introduced to a transportation issue that
was going to affect E227 GS's shipping schedule between our
manufacturing facility and the shipping and distribution facility
in Indonesia. Last week, you suggested cultural/audience
considerations for the PR team as they plan to reach out to the
public in an effort to mitigate whatever negative feelings this
change in shipping will cause. This week, after sharing the
cultural considerations with your team, you will collaboratively
write an analytical report to your division manager, Anne
Brown, that will discuss PR options and state a recommended
strategy.
This week, your team members will identify several audience
considerations your team deems most relevant to developing
potential PR strategies (for example, if research shows that
most of your intended audience is illiterate, you can rule out a
PR campaign that relies heavily on written components such as
flyers or announcements placed in local newspapers or social
media). This week the team will develop
three or four options
that the PR department could use in their campaign and
recommend one of the options. These options should
incorporate the cultural research that members described in
their week 3 memos.
You and your team will then write and assemble the informal
analytical report your manager is counting on to forward on to
the PR team.
Guidelines
The informal analytical report your team will write this week
will be organized as a PDR, or Problem, Discussion, Resolution
report.
Write this informal analytical report as a memo addressed to
Anne Brown, formatting it to include the following sections
(identified with headings):
Start with a positive opening and a sentence or two that

2. introduces the general purpose of the report.
Problem
: State the background of the problem succinctly, so that anyone
reading this memo will understand the trucking and PR issues.
Discussion of Options
: In several paragraphs, discuss three or four different PR
campaign strategies the group considered, including strengths
and weaknesses of each strategy.
Resolution
: From the three or four options discussed above, state the one
strategy your team recommends for the PR campaign to address
the Indonesian residents. Explain the rationale for your
decision.
Conclude the report with a brief statement that expresses a
positive sentiment or statement.
Start a new page at the end of the informal analytical report to
add the group participation memo (
the group participation memo template is in Doc Sharing
). The group participation memo is a collaborative document
that will report on the participation and contribution of
individual teammates. This must explain what each group
member contributed to the final report. If there were problems,
you are expected to be specific and explain how they were or
were not resolved. The team will collaboratively assign each
individual member participation points (out of 50 points
possible). The professor will transfer this score to the
participation section of the informal analytical report rubric;
therefore, each team member may earn different scores on the
group report.
ONE student from each group will submit the informal
analytical report and group participation memo (both in the
same Word document) to the dropbox on behalf of the entire
group.
A successful informal analytical memo will:
Be between 800-1200 words (excluding the participation
memo).

3. Be formatted appropriately as an informal report memo with
headings identifying each section.
Accurately represent the problem.
Discuss three or four different PR campaign strategies,
including strengths and weaknesses of each strategy.
Clearly present a resolution that takes all cultural factors into
consideration.
Demonstrate that the team fully grasps the purpose/goals of the
message.
Include full and complete original text that reflects audience
needs in relation to the message.
Include proper use of formatting and style (e.g., bullets,
headings, lists, etc., as appropriate).
Reflect an awareness and proper use of all ten writing
conventions for professional writing (as appropriate), covered
in Week 2.
Demonstrate proper grammar, spelling, punctuation, and
capitalization.
Include on the final page a collaboratively produced
participation memo that evaluates each group member's
performance.
Grading Rubrics
Category
Points
%
Description
Content
80
44
Fulfills the purpose of the assignment clearly and completely;
quality of information; adequate support and development; ideas
work together as a unified whole; written in student’s own
words
Style and Conventions
30

4. 17
Written for intended audience; professional tone and style;
employs clarity, conciseness, fluency, etc.; free of grammar,
spelling, punctuation, etc. errors
Structure/Organization/Format
20
11
Effective document design (e.g., headings, bulleted lists, etc.);
formatted correctly in an appropriate medium; information
presented in a logical arrangement using the appropriate
organization
Participation
50
28
These points are determined by the team and reported on the
group participation memo.
Total
180
100
A quality paper will meet or exceed all of the above
requirements.
Submit your assignment to the Dropbox, located at the top of
this page. For instructions on how to use the Dropbox, read
these
step-by-step instructions
.