SMGT 623 Current Policy Area Assignment 3 Instructions Campus recreation facilities and programs are important components of a vibrant campus atmosphere. Colleges and universities invest substantial amounts of money in an effort to provide high-quality student recreation experiences. Choose a current policy area from the following within the context of campus recreation: funding; competition for limited facilities; access; event management; risk management; medical issues; or recreation opportunities for people with disabilities. Your assignment must be completed based on the following criteria: · At least 2 pages; · 1-inch margins; · Double-spaced; · 12-point, Times New Roman font; · At least 3 references using current APA format included where appropriate; and · Clear biblical integration (more than including a Bible verse). Include a title on the top line of the first page, and include your name. No other identifying information is needed. You must also include the reference information for each source in current APA format on a separate page. Due Friday June 7, 2019 YourLastName 1 YourLastName 1                                                       Health insurance The demographics that will be used for may target market will include; income, family composition and age. The indemnity health insurance will target people with a lot of disposable income meaning that they will be likely to contribute to an insurance cover. Family composition will help to target families with children and provide a cover that takes care of their health. The indemnity health insurance will target people of different age groups. The indemnity health insurance product would be tested in the market using the following ways; consulting the experts and using focus groups.  Experts in the insurance industry will be used to rate and advise on the product. Focus groups will help to get view and important inputs on how the market will respond. “ Solution s insurance” is the brand name that I would choose for the indemnity health insurance. The pricing strategy is focused on affordability (Išoraitė, 2397). Pricing the indemnity health insurance that is directly focused on the customers will be cheap providing cover to all the need in that market segment. Indemnity health insurance that is provided by other businesses will also be affordable. The pricing on my indemnity health insurance will be relatively cheaper than those of my competitors since affordability is our competitive advantage. Placement of indemnity health insurance will be done though insurance agents and financial institutions. Every business requires identifying its distribution channel in the market (Resnick, 163). Using insurances agents is a direct way of distributing indemnity health insurance in the market. Partnering with financial institutions can help to sell the insurance covers to clients. Promoting indemnity health insurance will happen through the following ways; advertisements and use.

1. SMGT 623
Current Policy Area Assignment 3 Instructions
Campus recreation facilities and programs are important
components of a vibrant campus atmosphere. Colleges and
universities invest substantial amounts of money in an effort to
provide high-quality student recreation experiences. Choose a
current policy area from the following within the context of
campus recreation: funding; competition for limited facilities;
access; event management; risk management; medical issues; or
recreation opportunities for people with disabilities.
Your assignment must be completed based on the following
criteria:
· At least 2 pages;
· 1-inch margins;
· Double-spaced;
· 12-point, Times New Roman font;
· At least 3 references using current APA format included where
appropriate; and
· Clear biblical integration (more than including a Bible verse).
Include a title on the top line of the first page, and include your
name. No other identifying information is needed. You must
also include the reference information for each source in current
APA format on a separate page.
Due Friday June 7, 2019
YourLastName 1
YourLastName 1
Health insurance
The demographics that will be used for may target market will

2. include; income, family composition and age. The indemnity
health insurance will target people with a lot of disposable
income meaning that they will be likely to contribute to an
insurance cover. Family composition will help to target families
with children and provide a cover that takes care of their health.
The indemnity health insurance will target people of different
age groups. The indemnity health insurance product would be
tested in the market using the following ways; consulting the
experts and using focus groups. Experts in the insurance
industry will be used to rate and advise on the product. Focus
groups will help to get view and important inputs on how the
market will respond.
“
Solution
s insurance” is the brand name that I would choose for the
indemnity health insurance. The pricing strategy is focused on
affordability (Išoraitė, 2397). Pricing the indemnity health
insurance that is directly focused on the customers will be
cheap providing cover to all the need in that market segment.
Indemnity health insurance that is provided by other businesses
will also be affordable. The pricing on my indemnity health
insurance will be relatively cheaper than those of my
competitors since affordability is our competitive advantage.
Placement of indemnity health insurance will be done though
insurance agents and financial institutions. Every business

3. requires identifying its distribution channel in the market
(Resnick, 163). Using insurances agents is a direct way of
distributing indemnity health insurance in the market.
Partnering with financial institutions can help to sell the
insurance covers to clients. Promoting indemnity health
insurance will happen through the following ways;
advertisements and use of referrals. Advertisements through
mass media outlet and through the internet will help to promote
the indemnity health insurance. Marketing through referrals will
promote of indemnity health insurance to clients.
Works Cited
Išoraitė, Margarita. "Marketing mix theoretical aspects."
International journal of research granthaalayah (2016): 2394-
3629.
Resnick, Sheilagh Mary, et al. "Marketing in SMEs: a “4Ps”
self-branding model." International Journal of Entrepreneurial
Behavior & Research 22.1 (2016): 155-174.

4. BUSM20-Principles of Business
Final Project Organization/Rubric
In teams, students will create a brief marketing plan which will
include the four marketing strategies – product, pricing,
placement, and promotion. The following are the tasks:
1. Product-identify target market with at least 3 demographics
& describe 2 ways that you would conduct product testing
(pg. 368)
2. Pricing-determine a brand name (pg. 368), include pricing
(B2C, B2B, or any fluctuations), how does your pricing
compare with at least two other competitors
3. Placement-where do you plan on placing the product/service,
so people can and will be able to buy it (include at least
2 placements) and identify their corresponding channels of
distribution (pg. 369 & 418-420) for each
4. Promotion-explain and identify at least 2 ways you will
promote your product: either advertising, personal selling,

5. public relations, word of mouth, or sales promotion (pg. 448). If
you would like to include social media ONLY include
TWO sites. Include how you plan on doing this and why per
each promotion item.
5. Slideshow/Compile Paper-(see below)
The final project will be due and presented before the end of
class, in week 16, on Tuesday, June, 11 2019. The final cannot
be made-
up or the date and time for the presentation cannot be changed.
The teams will conduct their presentations together and all
members
must be physically present in the classroom. No late
submissions will be accepted.
The tasks will be divided up fairly and agreed upon by each
student. Students will write about their assigned task; only
ONE. If this
is not done, 5 points will be deducted. If a student’s task is to

6. compile paper/slideshow, they will follow the writing directions
below
and will still submit a paper and present 3 slides. Therefore,
each student in the group will be responsible and accountable
for writing a
section of the paper. The paper will be compiled together, at
least 5-12 pages (depending on amount of members in each
group), and
will be submitted to the professor.
The writing section can be double or single spaced. The font
size must be size 12, in Times New Roman, 1 inch margins, and
paragraph
points at 0 or 3 points will be deducted. If there are no
paragraphs when appropriate, 3 points will be deducted. Also,
the paper must be
uploaded in a Microsoft Word document ONLY. It is each
student’s responsibility to write at least a minimum of one full
page of their

7. section. If this is not done, 5 points will be deducted.
Format: The first line of the document will start with a bold
heading of the task followed by student’s full name. For
example:
Product/Full Name. Then the information obtained by the
student will follow or how they contributed to the project
depending on the
task/s. It is each student’s responsibility to include the bold
heading and their name in their writing section or 3 points will
be deducted.
The writing section must be in sentence format only; no bullet
points or 7 points will be deducted. Do not copy and paste any
information or a visual aid into the paper without further
explanation, thought, or a citation. This is plagiarism and I will
not accept it.
When appropriate, every student must include a citation for
each paragraph in their writing section or 5 points will be
deducted. The citation must include an in-text citation AND the

8. corresponding URL (uniform resource locator), per each
paragraph. The URL can be placed either before the end of the
last sentence in each paragraph or after each paragraph. An
example of an in-text citation would be: According to the
Department of Labor’s website or On Google’s (replace with the
company) website, or (Mathis, Jackson, Valentine, Meglich,
2017). The following website includes examples of in-text
citations:
https://owl.english.purdue.edu/owl/resource/560/02/. No
footnotes, endnotes, bibliographies, works cited, or a separate
reference page
will be accepted. NO citations are needed if your task is to
compile the paper/create the slideshow.
Compiling Paper/Slideshow Paper Task
If your task is to compile the paper/slideshow, you will still
submit a paper and conduct a presentation. You should write
about your

9. contribution to the project and include it in the paper. In the
paper, there should be two bold headings which clearly identify
the
information regarding compiling the paper and creating the
slideshow. The headings should be separated; not together. If
this is not
done, 3 points will be deducted. No citations are needed for this
task unless it is appropriate.
The presentation will NOT be based on your task of creating a
slideshow and compiling the paper. If this is done, 3 points will
be
deducted. The student will discuss with the group, which slides
they could present based on the other tasks OR a suggestion
could be to
present the introduction, summary, conclusion, or
questions/answers slides.
Each slide in the slideshow must include the presenter’s name
on it and it must be viewable. If this is not done, 3 points will
be

10. deducted. The deduction will only be applied to the compiler’s
points. It is the compiler’s responsibility to do this.
Information regarding the slideshow and compiling the paper
should include:
-what was discussed, shared, or decided?
Why did you decide to do it in that manner?
create the slideshow
Once you are assigned to a group, your team (any member)
cannot decide to fire you from the group and you cannot leave
the group to
complete the project by yourself. If this occurs, your project
will be incomplete and you cannot submit any portion of the pr
oject or

11. presentation.
The team presentations should last no more than approximately
15 minutes and include approximately 10-15 slides. However,
this will
depend on the number of group members. Each student must
speak or all of their presentation points will be deducted from
their
individual grade. Each group member will present at least 3
slides including the compiler. Each slide that is presented
should be
approximately no more than 1 minute per each slide which is no
more than 3 minutes total per each student. If the presentation
time is beyond 3 minutes per each student, they will lose half of
their presentation points.
https://owl.english.purdue.edu/owl/resource/560/02/
BUSM20-Principles of Business

12. Final Project Organization/Rubric
Task
1 Product
2 Price
3 Placement
4 Promotion
5 Slideshow/Compile Paper
Grading Rubric Points
Writing Section (grammar, paragraphs, citations, & full page) 6
Presentation (3 slides per person) 6
Professionalism/Collaboration/Teamwork 3
Project Milestones:

13. Week
Tuesday Date
9 N/A 4/23/2019
10 Form Groups, Pick Managers, Divide Tasks &
Communication 4/30/2019
11 5/7/2019
12 5/14/2019
13 5/21/2019
14 5/28/2019
15 6/4/2019
16 Final Project Due 6/11/2019
What will be completed?
In your groups, choose a new manager, a new co-manager, and a
new compiler. A manager will lead the group and keep the

14. group
organized. A co-manager will assist and support the manager
especially if the manager is absent. One team member will
upload the
finalized paper which will be compiled together to Canvas on
behalf of the entire group. No separate written sections will be
accepted. Meaning you cannot upload only your writing section
to Canvas; it must be included in the compiled team’s paper or
it will
not be graded.
It is highly suggested that the final paper draft with all sections
compiled together, should be completed by week 14, so all
members
have an opportunity to review the paper before it is uploaded.
Also, each team member should email their attached writing
section to
their point of contact, so there is tracking of the document if
ever needed for future reference. It is each student’s

15. responsibility to
ensure this is done. If a student does not do this and their
writing section is missing (any part) from the uploaded final
paper, it cannot
be re-submitted. Week 15 should be used to practice or make
any minor adjustments.
After each item below, write the full name of the person who
will be assigned to each task. Under milestones, add your
milestone dates
and items to tentatively be completed every week. All students
are responsible for communicating with their team to ensure the
milestones are correct and updated. Please be sure to print
clearly. In addition, I will be monitoring your progress every
week to
determine professionalism/collaboration/teamwork points.
If I do not observe you or your team collaborating or working
together, I will begin deducting points from this area. If anyt
hing is ever

16. unclear at any time, it is the student’s responsibility to ask
questions and reach out to the professor. I will give you time in
class to
meet, help complete milestones, ask any questions, and
ultimately finish the project.
Manager:_____________________________________________
_
Co-
Manager:___________________________________________
Company/Product or Service:
_____________________________________________
1. When will the final draft be completed & compiled together,
so all members have an opportunity to review the report before
it is
uploaded? It is highly recommended that this is done by week
14. Include date/time and add information to chart below.

17. _____________________________________________________
_______________
2. Who will upload the final paper? It should be the compiler.
When will the final project paper be uploaded? Include
date/time and
add information to chart below?
_____________________________________________________
______________
3. When will the slideshow be completed (date/time) and when
will the group practice their presentation (date/time)?
_____________________________________________________
______________