ENGL 227 Informal Analytical Report Objectives In Week 3 you will be introduced to a transportation issue that will affect E227 GS's shipping schedule between our manufacturing facility and the shipping and distribution facility in Indonesia. You will suggest audience considerations for the PR team as they plan to reach out to the public in an effort to mitigate whatever negative feelings this change in shipping will cause. Then, in Week 4, you and your team will identify several audience considerations your team deems most relevant to developing potential PR strategies (for example, if research shows that most of your intended audience is illiterate, you can rule out a PR campaign that relies heavily on written components such as flyers or announcements placed in local newspapers or social media). The team will develop three or four options that the PR department could use in their campaign and recommend one of the options. These options should incorporate the cultural research that members described in their week 3 memos to Anne Brown. You and your team will then write and assemble the informal analytical report your manager is counting on to forward on to the PR team. Guidelines The informal analytical report your team will write in Week 4 will be organized as a PDR, or Problem, Discussion, Resolution report. Write this informal analytical report as a memo addressed to your division manager, Anne Brown, formatting it to include the following sections (identified with headings): Start with a positive opening and a sentence or two that introduces the general purpose of the report. · Problem: State the background of the problem succinctly, so that anyone reading this memo will understand the trucking and PR issues. · Discussion of Options: In several paragraphs, discuss three or four different PR campaign strategies the group considered, including strengths and weaknesses of each strategy. · Resolution: From the three or four options discussed above, state the one strategy your team recommends for the PR campaign to address the Indonesian residents. Explain the rationale for your decision. Conclude the report with a brief statement that expresses a positive sentiment or statement. Start a new page at the end of the informal analytical report to add the group participation memo (the group participation memo template is in Doc Sharing). The group participation memo is a collaborative document that will report on the participation and contribution of individual teammates. This must explain what each group member contributed to the final report. If there were problems, you are expected to be specific and explain how they were or were not resolved. The team will collaboratively assign each individual member participation points (out of 50 points possible). The professor will transfer this score to the participation section of the informal analytical report rubric; therefore, each team member may earn different scores on the group report. ONE ...

1. ENGL 227 Informal Analytical Report
Objectives
In Week 3 you will be introduced to a transportation issue that
will affect E227 GS's shipping schedule between our
manufacturing facility and the shipping and distribution facility
in Indonesia. You will suggest audience considerations for the
PR team as they plan to reach out to the public in an effort to
mitigate whatever negative feelings this change in shipping will
cause.
Then, in Week 4, you and your team will identify several
audience considerations your team deems most relevant to
developing potential PR strategies (for example, if research
shows that most of your intended audience is illiterate, you can
rule out a PR campaign that relies heavily on written
components such as flyers or announcements placed in local
newspapers or social media). The team will develop three or
four options that the PR department could use in their campaign
and recommend one of the options. These options should
incorporate the cultural research that members described in
their week 3 memos to Anne Brown.
You and your team will then write and assemble the informal
analytical report your manager is counting on to forward on to
the PR team.
Guidelines
The informal analytical report your team will write in Week 4
will be organized as a PDR, or Problem, Discussion, Resolution
report.
Write this informal analytical report as a memo addressed to
your division manager, Anne Brown, formatting it to include the
following sections (identified with headings):
Start with a positive opening and a sentence or two that
introduces the general purpose of the report.
· Problem: State the background of the problem succinctly, so

2. that anyone reading this memo will understand the trucking and
PR issues.
· Discussion of Options: In several paragraphs, discuss three or
four different PR campaign strategies the group considered,
including strengths and weaknesses of each strategy.
· Resolution: From the three or four options discussed above,
state the one strategy your team recommends for the PR
campaign to address the Indonesian residents. Explain the
rationale for your decision.
Conclude the report with a brief statement that expresses a
positive sentiment or statement.
Start a new page at the end of the informal analytical report to
add the group participation memo (the group participation
memo template is in Doc Sharing). The group participation
memo is a collaborative document that will report on the
participation and contribution of individual teammates. This
must explain what each group member contributed to the final
report. If there were problems, you are expected to be specific
and explain how they were or were not resolved. The team will
collaboratively assign each individual member participation
points (out of 50 points possible). The professor will transfer
this score to the participation section of the informal analytical
report rubric; therefore, each team member may earn different
scores on the group report.
ONE student from each group will submit the informal
analytical report and group participation memo (both in the
same Word document) to the dropbox on behalf of the entire
group.
A successful informal analytical memo will:
· Be between 800-1200 words (excluding the participation
memo).
· Be formatted appropriately as an informal report memo with
headings identifying each section.
· Accurately represent the problem.
· Discuss three or four different PR campaign strategies,
including strengths and weaknesses of each strategy.

3. · Clearly present a resolution that takes all cultural factors into
consideration.
· Demonstrate that the team fully grasps the purpose/goals of
the message.
· Include full and complete original text that reflects audience
needs in relation to the message.
· Include proper use of formatting and style (e.g., bullets,
headings, lists, etc., as appropriate).
· Reflect an awareness and proper use of all ten writing
conventions for professional writing (as appropriate), covered
in Week 2.
· Demonstrate proper grammar, spelling, punctuation, and
capitalization.
· Include on the final page a collaboratively produced
participation memo that evaluates each group member's
performance.
Grading Rubrics
Category
Points
%
Description
Content
80
44
Fulfills the purpose of the assignment clearly and completely;
quality of information; adequate support and development; ideas
work together as a unified whole; written in student’s own
words
Style and Conventions
30
17
Written for intended audience; professional tone and style;
employs clarity, conciseness, fluency, etc.; free of grammar,
spelling, punctuation, etc. errors
Structure/Organization/Format
20

4. 11
Effective document design (e.g., headings, bulleted lists, etc.);
formatted correctly in an appropriate medium; information
presented in a logical arrangement using the appropriate
organization
Participation
50
28
These points are determined by the team and reported on the
group participation memo.
Total
180
100
A quality paper will meet or exceed all of the above
requirements.
Submit your assignment to the Dropbox.
See the Syllabus section "Due Dates for Assignments & Exams"
for due date information.
Week 4 Group Project Team Participation Memo
TO: Professor [last name]
FROM: List the full names of all group members
DATE:
SUBJECT: Team Participation in Week 4
Prior to submitting the informal report, the group will work
together to evaluate individual team members on the specific
criteria the group established in the week 3 memo assignment.
In the participation memo, include an opening paragraph to
present the purpose of the message. Also include an ending
paragraph to summarize what the group learned about working
collaboratively and to end with some sort of positive closing.

5. The body of the participation memo should clearly identify the
contribution of each member to the collaborative week 4
informal analytical report such as attendance at scheduled
meetings, communication between/among members, delivery of
materials by scheduled due date, quality of work, and adherence
to rules of the group. Include points that each person should
receive for participation out of 50 points total for each student.
NOTE: These points assigned will be used by the professor on
the individual student’s week 4 grading rubric.
Use the following format to display this information.
Member’s Name
Contributions
Points earned out of 50 total points
Rationale for point allotment
Remember that this memo is written collaboratively. Paste this
memo to the final page of the group’s informal analytical
report. (To create a new page at the end of the group’s report,
place the cursor after the final word of the report and press
CONTROL and ENTER.)
Submit the group report and participation memo by the due
date/time indicated by the professor. NOTE: Only one person
per team is to submit the report and participation memo (in one
document) to the dropbox on behalf of the entire team.
ENGL 227 Informal Analytical Report
Objectives
In Week 3 you will be introduced to a transportation issue that
will affect E227 GS's shipping schedule between our
manufacturing facility and the shipping and distribution facility

6. in Indonesia. You will suggest audience considerations for the
PR team as they plan to reach out to the public in an effort to
mitigate whatever negative feelings this change in shipping will
cause.
Then, in Week 4, you and your team will identify several
audience considerations your team deems most relevant to
developing potential PR strategies (for example, if research
shows that most of your intended audience is illiterate, you can
rule out a PR campaign that relies heavily on written
components such as flyers or announcements placed in local
newspapers or social media). The team will develop three or
four options that the PR department could use in their campaign
and recommend one of the options. These options should
incorporate the cultural research that members described in
their week 3 memos to Anne Brown.
You and your team will then write and assemble the informal
analytical report your manager is counting on to forward on to
the PR team.
Guidelines
The informal analytical report your team will write in Week 4
will be organized as a PDR, or Problem, Discussion, Resolution
report.
Write this informal analytical report as a memo addressed to
your division manager, Anne Brown, formatting it to include the
following sections (identified with headings):
Start with a positive opening and a sentence or two that
introduces the general purpose of the report.
· Problem: State the background of the problem succinctly, so
that anyone reading this memo will understand the trucking and
PR issues.
· Discussion of Options: In several paragraphs, discuss three or
four different PR campaign strategies the group considered,
including strengths and weaknesses of each strategy.
· Resolution: From the three or four options discussed above,
state the one strategy your team recommends for the PR

7. campaign to address the Indonesian residents. Explain the
rationale for your decision.
Conclude the report with a brief statement that expresses a
positive sentiment or statement.
Start a new page at the end of the informal analytical report to
add the group participation memo (the group participation
memo template is in Doc Sharing). The group participation
memo is a collaborative document that will report on the
participation and contribution of individual teammates. This
must explain what each group member contributed to the final
report. If there were problems, you are expected to be specific
and explain how they were or were not resolved. The team will
collaboratively assign each individual member participation
points (out of 50 points possible). The professor will transfer
this score to the participation section of the informal analytical
report rubric; therefore, each team member may earn different
scores on the group report.
ONE student from each group will submit the informal
analytical report and group participation memo (both in the
same Word document) to the dropbox on behalf of the entire
group.
A successful informal analytical memo will:
· Be between 800-1200 words (excluding the participation
memo).
· Be formatted appropriately as an informal report memo with
headings identifying each section.
· Accurately represent the problem.
· Discuss three or four different PR campaign strategies,
including strengths and weaknesses of each strategy.
· Clearly present a resolution that takes all cultural factors into
consideration.
· Demonstrate that the team fully grasps the purpose/goals of
the message.
· Include full and complete original text that reflects audience
needs in relation to the message.
· Include proper use of formatting and style (e.g., bullets,

8. headings, lists, etc., as appropriate).
· Reflect an awareness and proper use of all ten writing
conventions for professional writing (as appropriate), covered
in Week 2.
· Demonstrate proper grammar, spelling, punctuation, and
capitalization.
· Include on the final page a collaboratively produced
participation memo that evaluates each group member's
performance.
Grading Rubrics
Category
Points
%
Description
Content
80
44
Fulfills the purpose of the assignment clearly and completely;
quality of information; adequate support and development; ideas
work together as a unified whole; written in student’s own
words
Style and Conventions
30
17
Written for intended audience; professional tone and style;
employs clarity, conciseness, fluency, etc.; free of grammar,
spelling, punctuation, etc. errors
Structure/Organization/Format
20
11
Effective document design (e.g., headings, bulleted lists, etc.);
formatted correctly in an appropriate medium; information
presented in a logical arrangement using the appropriate
organization
Participation
50

9. 28
These points are determined by the team and reported on the
group participation memo.
Total
180
100
A quality paper will meet or exceed all of the above
requirements.
Submit your assignment to the Dropbox.
See the Syllabus section "Due Dates for Assignments & Exams"
for due date information.
Week 4 Group Project Team Participation Memo
TO: Professor [last name]
FROM: List the full names of all group members
DATE:
SUBJECT: Team Participation in Week 4
Prior to submitting the informal report, the group will work
together to evaluate individual team members on the specific
criteria the group established in the week 3 memo assignment.
In the participation memo, include an opening paragraph to
present the purpose of the message. Also include an ending
paragraph to summarize what the group learned about working
collaboratively and to end with some sort of positive closing.
The body of the participation memo should clearly identify the
contribution of each member to the collaborative week 4
informal analytical report such as attendance at scheduled
meetings, communication between/among members, delivery of
materials by scheduled due date, quality of work, and adherence
to rules of the group. Include points that each person should
receive for participation out of 50 points total for each student.

10. NOTE: These points assigned will be used by the professor on
the individual student’s week 4 grading rubric.
Use the following format to display this information.
Member’s Name
Contributions
Points earned out of 50 total points
Rationale for point allotment
Remember that this memo is written collaboratively. Paste this
memo to the final page of the group’s informal analytical
report. (To create a new page at the end of the group’s report,
place the cursor after the final word of the report and press
CONTROL and ENTER.)
Submit the group report and participation memo by the due
date/time indicated by the professor. NOTE: Only one person
per team is to submit the report and participation memo (in one
document) to the dropbox on behalf of the entire team.